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U.S. Mobile Gaming Trends: 2016
March 2017
Joseph Kim, Chief Product Officer, SEGA NetworksV1.0

OUTLINE
Section Slides
Outline 1 – 2
Who We Are 3
Methodology 5
Executive Summary 6 – 8
Market Overview 9 – 22
Strategy 23 – 28
Casino 29 – 34
Puzzle 35 – 40
1

OUTLINE
Section Slides
RPG 41 – 46
Simulation 47 – 52
Other 53 – 58
Action 59 – 64
Sports 65 – 70
Racing 71 – 76
Shooting 77 – 82
Appendix 83 – 94
2

WHO WE ARE
Joseph Kim is the Chief Product
Officer at SEGA Networks. Joseph
has worked in the mobile gaming
industry since 2009 and formerly led
the game team that developed King
of Avalon: Dragon Warfare (A 2016
Top New Strategy game) as a Studio
Lead at FunPlus. He is also author of
mobile gaming blog
http://gamemakers.com.
SEGA Networks is the mobile
operating Division of SEGA. It’s
offices are located in San Francisco,
CA and responsible for mobile game
publishing in global Western
markets.
Please send any mobile game
publishing inquiries to:
publishing@sega.net.
Sensor Tower is the leading provider
of market intelligence for the global
app economy. Founded in 2013 and
based in San Francisco, CA, Sensor
Tower provides enterprise level data
on apps and publishers through its
Store Intelligence platform, which
offers download and revenue metrics
at unparalleled accuracy for the
world’s most important mobile
gaming markets. Sensor Tower’s
data is trusted by decision makers at
the industry’s largest publishers, who
utilize it to solve million dollar
problems spanning competitive
analysis, M&A, and other critical use
cases.
For more information on our platform,
contact: sales@sensortower.com
3

THANKS
SEGA Networks
• SEGA Networks alumni Ryan Lubinski and Filip Vrnak for creating the original versions of this market report.
• SEGA Networks management especially Naoki Kameda and Mike Evans for supporting this effort to help generate
positive PR for SEGA.
Sensor Tower
• Sensor Tower management for agreeing to share their data for a study designed to help improve the overall
industry and especially Ankit Chandra and Randy Nelson for helping push this initiative through at Sensor Tower.
• Matej Horava for collecting and organizing Sensor Tower data used in this report.
4

METHODOLOGY
• All revenue and download data used in this report was pulled from Sensor Tower estimates.
• Revenue figures are net of platform royalty fees for US only.
• Primary inclusion criteria for titles in this report is a single month of combined iOS & Google Play
revenue greater than $250K between January ’16 and December ’16.
• A total of 362 titles were matched and analyzed in this report.
• All title classifications were compiled manually.
• A title list and outline of the classification guidelines can be found in the appendix for reference.
• Genre sections are presented in order of largest revenue generation for calendar 2016.
• More context behind the classification system for genres is presented here.
Mission Statement:
This report is meant to inform the reader on the current state of the mobile games market in the US by
using data analysis to both identify and explain trends, primarily in revenue and downloads on the market,
platform, genre, sub-genre, and app levels.
5

Executive Summary
1. Data Source – This report utilizes download and revenue estimate data from from Sensor Tower.
2. Continued Growth – Annual revenue for the universe of mobile games we track (mobile games with at least 1
calendar month of > $250K combined iOS and Google net revenue) grew by 7% from $5.75B in 2015 to $6.15B
in 2016.
3. App Store Revenue Concentration – For 2016, the Top 5 Grossing mobile games generated only 28% of total
market revenue compared with 40% for 2015 indicating significant revenue distribution away from the top of the
charts.
4. Top Categories – The top 3 categories include Strategy, Casino, and Puzzle accounting for $4.3B in combined
revenue and 70.2% of the overall market (as defined by our study).
5. Significant 2016 Release Year Title Contribution – 2016 marked significant contribution for new titles released in
that same year with $874M (14%) contribution to the overall market. Much of the contribution in 2016 came from
Pokemon GO and Clash Royale.
6. 2016 Release Year Categories – Of new releases in 2016, the top revenue categories included Strategy
($355.6M), Other ($276.2M), and Sim ($53.5M). Without Clash Royale (Strategy) and Pokemon GO (Other),
2016 title revenue for Strategy was $78.5M and Other was $6.0M.
7. New #1 Publisher– MZ made the move to be the #1 US mobile game publisher in 2016 with significant
contribution from their 2015 release of Mobile Strike adding on to Game of War.
7

0
$100M
$200M
$300M
$400M
$500M
$600M
$700M
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Strategy Casino Puzzle RPG Sim Other Action Sports Racing Shooting
Revenue per Month during Jan ’16 – Dec ’16 (US Only)
• Total monthly revenue generated by games
fitting the inclusion criteria on iOS and Google
Play in the US grew from $432M in Jan ’16 to
$674M in Dec ’16 – an increase of 56%.
• The “Other” category grew the most from Jan
to Dec with the inclusion of Pokemon GO in
that category as a “Location Based” game
• Categories listed in order of biggest overall
market size for the year stacked from bottom
to top
56% growth Jan ’16 -> Dec ’16
U.S. Overall Market Growth
9

Revenue and Downloads by Month during Jan ’16 – Dec ’16 (US Only)
• Monthly downloads increased by 44%, from
80M in Nov ’16 to 116M in Dec ’16. Monthly
downloads also increased by 51% from 75M in
Jun ‘16 to 114M in Jul ’16.
• Download velocity changes were widely varied
by genre in Dec ’16. RPG (-4%), Simulation
(4%), and Puzzle (13%) were relatively the
same. Strategy (30%), Sports (38%) and
Shooting (20%) and Other (25%) also showed
good gains.
• Action (317%) jumped significantly due to the
launch of Super Mario Run. Racing also
jumped by 173% in large part due to a huge
spike in Hill Climb Racing 2 (90K downloads in
Nov ‘16 to 4.7M in Dec ‘16).
REVENUE AND DOWNLOADS
-
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
-
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
Revenue Downloads
10

Revenue Share by Genre During Jan ’16 – Dec ’16
• In July ‘16 Pokemon GO launched immediately
gaining almost 16% of the market and primarily
stealing share from the Strategy games
category.
• By the end of the year Strategy gained share
back while Casino, Puzzle, and Sim lost ground
to Other (Pokemon Go) and Action (Contest of
Champions)
• MARVEL: Contest of Champions showed
sudden increase in revenue in Nov and Dec of
‘16. CSR Racing 2 also showed a sharp spike
in revenue in Dec ’16.
GENRE TRENDS
33% 34%
39% 38% 38% 39%
28% 27% 30%
36% 37% 36%
20% 19%
19% 19% 19% 18%
17% 19%
19%
18% 17%
16%
18% 17%
16% 17% 17% 17%
16%
18%
18%
17% 17%
15%
10% 11%
10% 10% 11% 10%
9%
9%
9%
9% 10%
11%
9% 9% 8% 8% 7% 8%
8%
8%
7%
7% 7%
7%
1% 1% 1% 1% 1% 1%
17%
12% 11%
7% 6%
6%
3% 3% 3% 3% 3% 3% 2% 3% 2% 2% 2%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
STRATEGY CASINO PUZZLE RPG SIM OTHER ACTION SPORTS RACING SHOOTING
11

0
500000000
1E+09
1.5E+09
2E+09
2.5E+09
3E+09
3.5E+09
iOS Google
2016 Revenue
Revenue by Platform (US, 2016)
• According to Gartner, in 2Q ’16 Android
phones held 86.2% market share vs. 12.9%
iOS phones.
• Despite continuing to lose market share from
2015 (based on Gartner data), iOS in 2016 still
accounts for more mobile gaming revenue
within the universe of our study. In 2016, iOS
accounted for $3.5B in revenue relative to
$2.7B for Android (again, for mobile game
titles that qualified for our study).
Platform Trends
12

iOS Revenue by Device (iOS Only - US, 2016)
• In 2016, iPad generated roughly $2.2B in
revenue (within our scope of qualified mobile
game titles) vs. iPhone which generated
roughly $2.7B in 2016 revenue.
Device Trends
0
500000000
1E+09
1.5E+09
2E+09
2.5E+09
iPad iPhone
2016 Revenue
13

Revenue by Release Year: 2014 - 2016
• Overall: 2016 Release Year revenue accounted for 14%
of 2016 full year revenue compared to only 5% for 2015.
While every release year increased in revenue from 2014
to 2015 we see substantial declines from 2015 to 2016
besides 2015 release year revenue (for 2016).
• 2011: -13% year-over-year reduction from 2015 to 2016.
Top 3 by 2011 release year market share- Slotomania
(46%), GSN Casino (11%), and Minecraft (11%).
• 2012: -39% year-over-reduction. Top 3 by 2012 release
year market share- Clash of Clans (34%), Candy Crush
Saga (22%), and DoubleDown Slots (10%).
year market share- Game of War (42%), House of Fun
(6%), and 8 Ball Pool (4%).
year market share- Candy Crush Soda Soda (13%),
Contest of Champions (9%), and Clash of Kings (8%),
• 2015: 436% year-over-growth. Top 3 by 2015 release
year market share- Mobile Strike (31%), Galaxy of
Heroes (6%), and Candy Crush Jelly Saga (5%),
Revenue by Release Date
$221.3M $296.4M $257.9M
$1,423.9M
$1,979.1M
$1,216.3M
$952.1M
$1,534.2M
$1,223.9M
$437.6M
$1,621.6M
$1,248.3M
$293.9M
$1,280.6M
$874.0M
0
$1,000M
$2,000M
$3,000M
$4,000M
$5,000M
$6,000M
2014 2015 2016
2011 2012 2013 2014 2015 2016
14

Top 10 2016 Releases
15
Rank Game Revenue Downloads
Release
Date
1 Clash Royale $277.1M 19.1M 2/16
2 Pokemon GO $270.2M 42.0M 7/16
3 Lords Mobile $18.1M 4.1M 3/16
4 Super Mario Run $16.4M 16.6M 11/16
5 CSR Racing 2 $15.7M 6.0M 6/16
6
King of Avalon: Dragon
Warfare
$13.0M 0.9M 7/16
7
Tap Sports Baseball
2016
$13.0M 4.9M 3/16
8
Farm Heroes Super
Saga
$12.4M 6.0M 6/16
9
MARVEL Avengers
Academy
$10.9M 3.4M 2/16
10 NBA LIVE Basketball $10.1M 10.0M 7/16
• 7 of the Top 10 games released in 2016 are
either Licensed Brand or Expansion Game IPs
(e.g., CSR2, Tap Sports Baseball 2016, or
Clash Royale), which account for 93% of
revenue ($614M of $657M) and 68% of
downloads (40M of 58M) in 2016.
• The top 2 titles Clash Royale and Pokemon
GO accounted for $547.3M in 2016 revenue
and 83% of the revenue amongst the Top 10
games released in 2016.
• Pokemon GO accounted for 37% of the
downloads amongst the Top 10 games
released in 2016 despite only being in market
for 6 months of the year.
2016 Releases by Revenue – Top 10 (US only)

2016 Revenue Share by Publisher (US only)
• MZ pushed to first place with contribution from
Mobile Strike (launched in late 2015) adding
on to Game of War.
• Kabam pushed out of Top 10 with the
emergence of Niantic (Pokemon GO) and Jam
City.
• Top 10 publishers comprise 62% of the overall
revenue share. 27 fewer publishers make this
list from last year based on our minimum
revenue criteria.
2016 Publisher Share
MZ
15%
Supercell
13%
King
10%
Playtika
5%Niantic
4%
EA
4%
Zynga
3%Big Fish
3%
Jam City
2%
DoubleDown
2%
162
Remaining
Publishers
38%
16

2016 Revenue by Publisher – Top 10 (US only)
Rank Publisher Revenue
1 MZ $917.5M
2 Supercell $809.2M
3 King $623.4M
4 Playtika $305.9M
5 Niantic $270.3M
6 Electronic Arts $257.0M
7 Zynga $191.9M
8 Big Fish $177.4M
9 Jam City $138.2M
10 DoubleDown $124.8M
• The top heavy nature of the US market is
evident in the steep drop off in publisher
revenue. MZ has 7.4x DoubleDown’s revenue.
• The top 3 publishers and Jam City have
released Original IP games, while the
remaining 6 publishers are either Casino
specialists or have a heavy reliance on
Licensed or Non-Mobile Gaming IP brands.
• Three of the publishers (MZ, Niantic, and
DoubleDown) made it into the Top 10
Publishers with only one or two games each.
Revenue by Publisher
17

-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
Original IP Brand IP
Monthly Brand vs. Original IP Revenue (US, Jan ’16 – Dec ’16 )
• Original IP games (63% of total revenue in Dec
‘16) continue to dominate the mobile gaming
market relative to Branded IP based games
(37% in Dec ’16).
• However, Branded IP games (139% growth)
are growing much more strongly than Original
IP based games (30% growth). Branded IP
should surpass Original IP based games in
revenue in 2018 assuming current growth
rates.
• Much of the new Brand derived game revenue
growth came from Pokemon GO and Clash
Royale (based on Clash of Clans IP)
30% Growth
139% Growth
Brand vs. Original IP
18

12%
28%
31%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 Revenue
26%
37%
24%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 Downloads
AppStore Concentration of Top 200 Downloads & Revenue (2016)
• The Top 200 grossing titles for 2016 in the US
generated an estimated $6.6B of revenue in
2016
• The top 5 Titles represented a full 28% of
revenue amongst the top 200 despite only
comprising 13% of the downloads
• As opposed to the past two years we are
seeing a much wider distribution of revenue
out of the Top 5 and better distributed amongst
the remainder of the Top 200
Top 5
$1.88B
Top 6-25
$2.07B
Top 26-100
$1.84B
Top 101-200
$807M
Top 5
227M
Top 6-25
401M
Top 26-100
636M
Top 101-200
443M
App Store Concentration
19

0
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
$45M
1 26 51 76 101 126 151 176 201
Average Monthly Revenue During Jan ’16 – Dec ’15 (Top 200 Grossing, US Only)
• The top grossing title, Game of War, made an
average of $43.2M/Month on iOS and Google
Play combined in the US during 2016, a steep
drop from the top title in 2015 when Clash of
Clans, made an average of $73.4M/month
• Monthly revenue by chart position increased
for positions #5 down: #5 of $22.5 M/month
(vs. $14.9M/month in 2015), #15 $8.2
M/month (vs. $5.8 M/month in 2015), #50 of
$2.3 M/month (vs. $1.9 M/month in 2015), and
#100 at $1.0 M/month (vs. $742 K/month in
2015).
• In general, the Top 3-4 have lost significant
revenue relative to the rest of the Top 200
#1 - $43.2 M/month
#5 - $22.5 M/month
#15 - $8.2 M/month
#50 - $2.3 M/month
#100 - $1.0 M/month
App Store Revenue Profile
20

Strategy Genre
21 Back to Table of Contents

0
50000000
100000000
150000000
200000000
250000000
0
50000000
100000000
150000000
200000000
250000000
Revenue Downloads
Genre Fact Sheet
Genre Title Turnover
47
Titles >
$250K
Revenue
Q3 ’16
47
5
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Genre Downloads and Revenue Jan ’16 – Dec ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 37 45 47 52
Avg Monthly DL per Title 331K 250K 214K 226K
Med. Monthly Rev per
Title
$736.4K $591.0K $473.6K $497.0K
Avg Monthly Rev per Title $4.4M $4.1M $3.1M $4.2M
Total Revenue $490.5M $555.0M $430.8M $659.7M
22
Genre Dashboard – Strategy (1 / 5)

23
Genre Revenue Jan ’16 – Dec ’16 Titles Matching Selection Criteria by Quarter
0
$50M
$100M
$150M
$200M
$250M
March Build Summon Card Breed Tower Defense Lane General
Q1'16 Q2'16 Q3'16 Q4'16
March Battle 15 20 21 22
Build Battle 12 15 15 17
Summon Battle 2 2 2 3
Card Battle 3 3 4 4
Breed Battle 2 2 2 2
Tower Defense 2 2 2 2
Lane Battle 1 1 1 1
General Strategy 0 0 0 1

0
$422.8M
$614.4M
$212.0M
$527.9M
$355.6M
0 $200M $400M $600M $800M
2011
2012
2013
2014
2015
2016
2016RevbyReleaseYearSub-genreRevenue2016
• Quarterly revenue increased by 53% from
$430.8M in Q3 ’16 to $660.7M in Q4 ’16, while
quarterly downloads increased by 16%.
• Monthly revenue dipped significantly from Jul ’16,
most likely due to the launch of Pokemon GO
during that month. Revenue decreased by 18%
from Jun ‘16 to Jul ‘16 and bottomed out in Aug
‘16 before recovering and growing strongly
through Dec ‘16. We believe most of the Pokemon
GO payers came from the Strategy category.
• Build-Battle was on a strongly declining trend from
Feb ‘16 through Sep ‘16 before recovering
through Dec ‘16 although not recovering to Jan
’16 levels. Clash of Clans leads this sub-category
and we believe it will continue to struggle in the
coming years to maintain market share
24
0
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
March Build Summon Card Breed TD Lane Gen

$431.3M
$96.5M
$277.1M
$399.0M
$414.2M
$518.5M
- 200,000,000 400,000,000 600,000,000
47 Other Titles
Clash of Kings
Clash Royale
Mobile Strike
Clash of Clans
Game of War
Sub-genre 2016 Total Revenue
Revenue Concentration 2016 Top 5
• Strategy accounted for $2.1B in revenue and contains 4
games in the Top 5 Grossing.
• 52 games met our minimum selection criteria in this
category and of those 52, 39 of the games were either
March-Battle (like Game of War) or Build-Battle (Like
Clash of Clans).
• As Build-Battle has likely already peaked, we expect this
year or next year may be the year that March-Battle
peaks and that other sub-genres like Summon-Battle
(Clash Royale) involving real-time synchronous PVP or
other sub-genres with strong PVP characteristics may
vie for category leadership.
• This year the Top 5 category games comprise a much
smaller percentage of overall category revenue
compared to the past 3 years indicating a movement
towards less revenue concentration at the very top.
25
$543.3K
$4.6M
$6.1M
$34.6M
$39.8M
$280.0M
$599.6M
$1,171.5M
0 $500M $1,000M
General
Lane
Tower…
Breed
Card
Summon
Build
March

Clash Royale Lords Mobile King of Avalon War and Order
Transformers: Earth
Wars
Publisher Supercell IGG.com FunPlus Uqsoft Backflip Studios
Grossing Rank 12/16 #2 #31 #58 #77 #102
Release Date 2/15/16 3/17/16 7/13/15 4/6/16 1/6/16
Secondary Genre Summon Battle March Battle March Battle Build Battle Build Battle
License Brand IP Original IP Original IP Original IP Brand IP
Avg Q4 Rev/month $38.4M $3.3M $4.1M $1.6M $926.8K
Avg Q4 DL/month 1,449,911 455,457 258,653 84,621 92,612
26
Top New Strategy Game Releases in 2016

Casino Genre

-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Revenue Downloads
Genre Fact Sheet
56
Titles >
$250K
Revenue
Q3 ’16
56
1
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 49 52 56 57
Title
$574.8K $546.5K $566.5K $652.7K
28
Genre Dashboard – Casino (1 / 5)

29
0
$20M
$40M
$60M
$80M
$100M
$120M
Slots Integrated Poker Bingo Other
Q1'16 Q2'16 Q3'16 Q4'16
Slots 35 39 42 43
Poker 4 4 4 4
Bingo 5 4 5 5
Integrated 4 4 4 4
Other 1 1 1 1

2016RevbyReleaseYear
$146.3M
$363.1M
$256.9M
$166.3M
$152.0M
$34.2M
0 $100M $200M $300M $400M
2011
2012
2013
2014
2015
2016
Sub-genreRevenue2016
• Quarterly revenue increased by 9% from $283.5M
in Q3 ’16 to $308.5M in Q4 ’16, while quarterly
downloads decreased by 15%.
• Monthly revenue and downloads dipped in Jun
’16, however revenue recovered by the end of the
year. More worrisome, however, are downloads
which dropped significantly in Q4 by 18%
compared to the average for the first 3 quarters.
• Average monthly downloads per title dropped
from 565K in Q1 to 362K in Q4. Does this portend
potential category weakness in the future?
• The Casino category shows the strongest
contribution from older release year titles showing
strong resistance to title turn-over and strong
player title loyalty compared to other categories.
30
0
$10M
$20M
$30M
$40M
$50M
$60M
$70M
$80M
$90M
$100M
Slots Poker Bingo Integrated Other

$6.3M
$18.1M
$62.8M
$92.7M
$956.7M
0 $500M $1,000M
Other
Bingo
Poker
Integrated
Slots
$639.2M
$78.2M
$78.4M
$98.0M
$117.9M
$124.8M
- 200,000,000400,000,000600,000,000800,000,000
52 Other Titles
House of Fun
Heart of Vegas Slots Casino
Big Fish Casino
Slotomania Slots
DoubleDown Slots
• Overall 2016 revenue in Casino came in at $1.1B
• Slots completely dominates the category comprising
84% ($956.7M) of the overall category market share.
• Within the category we see a very competitive
marketplace with no dominant category leader and a
fairly large number of competitive titles (57 titles tracked)
• Within the Slots sub-genre Land-based (authentic to the
real-world casino experience) and Social (focus on
social features like Big Fish Casino) slots style games
continue to dominate the market. New types of slots
style games as from Murka with Scatter Slots did not
significantly impact the market this year
31

Willy Wonka Slots POP! Slots Hot Shot Slots Hot Vegas Slots Deluxe Slots
Publisher Zynga PlayStudios Scientific Games International Super Lucky Casino, Inc. Rocket Games
Grossing Rank 212/16 #83 #87 #117 #143 #205
Release Date 3/30/16 7/16/16 6/15/15 5/16/16 3/4/16
Secondary Genre Slots Slots Slots Slots Slots
License Brand IP Original IP Original IP Original IP Original IP
Avg Q4 Rev/month $1.4M $1.2M $816.6K $528.1K $223.0K
Avg Q4 DL/month 157,697 177,921 180,582 92,715 45,434
32
Top New Casino Game Releases in 2016

Puzzle Genre

0
20000000
40000000
60000000
80000000
100000000
0
20000000
40000000
60000000
80000000
100000000
Revenue Downloads
Genre Fact Sheet
53
Titles >
$250K
Revenue
Q3 ’16
51
2
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 45 50 53 53
Avg Monthly DL per Title 1.1M 776K 772K 664K
Title
$736.4K $591.0K $473.6K $497.0K
34
Genre Dashboard – Puzzle (1 / 5)

35
0
$20M
$40M
$60M
$80M
$100M
M-3 Bubble Shtr M-Blast HOG Gen Sling Brain M-Line
Q1'16 Q2'16 Q3'16 Q4'16
Match-3 24 27 30 30
Bubble Shooter 4 4 4 4
Match-Blast 2 2 2 2
Hidden Object 5 5 5 5
Match-Line
2 2 2 2
Sling
2 2 2 2
General
3 4 4 5
Brain Puzzle
3 4 4 3

$4.8M
$280.9M
$95.1M
$392.8M
$227.2M
$42.7M
0 $100M $200M $300M $400M
2011
2012
2013
2014
2015
2016
• 2012 and 2014 show particular strength in release
year revenue in large part due to Candy Crush
Saga (2012) and Candy Crush Soda Saga (2014).
• Match-3 continues to dominate the Puzzle genre
with 78% of overall 2016 year revenue.
• Of the remaining sub-categories Match-Blast has
shown the strongest growth stealing share from
Match-3. Match-Blast started with 3% share of the
Puzzle market in Jan ‘16 but grew to 9% by Dec
’16 mainly on the back of Toy Blast. Sling Puzzle
(Angry Birds 2, Angry Birds Friends) also gained
share from 1% to 3%.
• Match-3 started the year in Jan ‘16 with 81%
category share but then slowly losing share month
over month through Dec ‘16 where it ended up
with 74% category share.
36
0
$10M
$20M
$30M
$40M
$50M
$60M
$70M
$80M
M-3 Bubble M-Blast HOG M-Line Sling Gen Brain

$573.1M
$78.2M
$78.4M
$98.0M
$117.9M
$124.8M
- 200,000,000 400,000,000 600,000,000
48 Other Titles
Cookie Jam
Toy Blast
Candy Crush Jelly Saga
Candy Crush Soda Saga
Candy Crush Saga
• Puzzle is the third largest mobile games category at
$1.0B in 2016 revenue.
• King continues to dominate the Puzzle category with the
top 3 games in the category: #1. Candy Crush Saga, #2.
Candy Crush Soda Saga, and #3. Candy Crush Jelly
Saga. Further, King publishes 5 out of the top 10 in the
category as well.
• Although the Candy Crush titles still control the top 3
spots in category, on a title basis there is no clear
dominant category leader and there is a relatively
healthy distribution of revenue across titles.
37
$10.8M
$14.9M
$22.1M
$36.1M
$42.6M
$57.4M
$73.3M
$813.2M
0 $300M $600M $900M
Match-Line
Brain Puzzle
Sling
General…
Hidden Object
Match-Blast
Bubble Shtr
Match-3

Farm Heroes Super
Saga
Genies & Gems
Wizard of Oz: Magic
Match
Disney Emoji Blitz Mahjong Treasure Quest
Publisher King Jam City Zynga Disney Vizor Apps
Grossing Rank 12/16 #49 #95 #75 #145 #178
Release Date 67/28/16 1/20/16 5/18/16 7/14/16 5/12/16
Secondary Genre Match-3 Match-3 Match-3 Match-3 General Puzzle
License Brand IP Original IP Brand IP Brand IP Original IP
Avg Q4 Rev/month $1.8M $1.2M $1.5M $678K $449K
Avg Q4 DL/month 217,661 266,884 191,507 372,432 133,719
38
Top New Puzzle Game Releases in 2016

RPG Genre

0
10000000
20000000
30000000
40000000
50000000
60000000
0
10000000
20000000
30000000
40000000
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Revenue Downloads
Genre Fact Sheet
58
Titles >
$250K
Revenue
Q3 ’16
53
5
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 53 54 58 63
Title
$2.1M $2.1M $1.8M $2.3M
40
Genre Dashboard – RPG (1 / 5)

41
0
$10M
$20M
$30M
$40M
$50M
$60M
$70M
$80M
Turn Active Skill Tactics Puzzle ARPG Gen Auto Text
Q1'16 Q2'16 Q3'16 Q4'16
Turn-based Battle 17 18 19 19
Active Skill Battle 11 12 13 16
Tactics 4 4 5 5
Puzzle-based Battle 4 4 5 5
Action RPG 6 5 5 7
General RPG 5 5 5 5
Auto Battle 3 3 3 3
Text-based Battle 3 3 3 3

$10.9M
$27.7M
$43.9M
$157.6M
$280.6M
$40.9M
0 $100M $200M $300M
2011
2012
2013
2014
2015
2016
• Turn-based RPGs made the strongest overall
revenue growth from Q3 to Q4 (40%) in 2016
helped in large part by Star Wars: Galaxy of
Heroes. Tactics based RPGs showed the
strongest percentage growth from Q3 to Q4 (90%)
in 2016
• A strong slate of 2015 releases in RPG make
2015 release year titles (including Galaxy of
Heroes) the strongest contributor in 2016. 2014
remains strong because of Summoners War
despite lack of many other contributing titles that
year.
42
0
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
$45M
Turn Active Skill Tactics Puzzle ARPG Gen Auto Text

$12.9M
$13.5M
$24.5M
$41.7M
$48.7M
$74.9M
$83.0M
$319.9M
0 $100M $200M $300M $400M
Text
Auto
Gen
ARPG
Puzzle
Tactics
Active Skill
Turn
$370.9M
$17.5M
$32.0M
$42.3M
$77.8M
$78.6M
- 200,000,000 400,000,000
53 Other Titles
War Dragons
ドラゴンボールZ ドッカンバトル
Walking Dead: Road to Survival
Summoners War
Star Wars™: Galaxy of Heroes
• 2016 revenue in RPG comprised $619.1M.
• Outside of the top 2 titles (Galaxy of Heroes because of
IP and Summoners War), we feel this category in
particular has competitive weakness making it
susceptible for new entrants in 2017 and beyond. These
top 2 titles comprised 25% of the category revenue in
2016.
• Although we categorize titles based upon core
gameplay, from a systems perspective, we see a
majority of title revenue from RPG games with core
gacha and DOTA Legends/Heroes Charge ”inspired”
systems design
43

Star Trek Timelines BLEACH Brave Souls 阴阳师-网易和风匠心巨制
HIT – Heroes of
Incredible Tales
Naruto Shippuden:
Ultimate Ninja Blazing
Publisher Disruptor Beam KLab Global NetEase NEXON BANDAI NAMCO
Grossing Rank 12/16 #132 #160 #86 #175 #120
Release Date 1/13/16 1/13/16 10/2/15 7/7/16 8/30/16
Secondary Genre General RPG Action RPG Turn-based RPG Action RPG Tactics RPG
License Brand IP Brand IP Original IP Original IP Brand IP
Avg Q4 Rev/month $730K $477K $1.5M $441K $578K
Avg Q4 DL/month 72,084 37,797 14,350 105,036 153,352
44
Top New RPG Game Releases in 2016

Simulation Genre

0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
50000000
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
50000000
Revenue Downloads
Genre Fact Sheet
50
Titles >
$250K
Revenue
Q3 ’16
53
5
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 44 46 50 56
Avg Monthly DL per Title 1.1M 825K 790K 810K
Title
$2.7M $2.4M $2.3M $2.3M
46
Genre Dashboard – Simulation (1 / 5)

47
0
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
$45M
$50M
Farm Life City Mgmt CS Pet Gen Avatar Idle
Q1'16 Q2'16 Q3'16 Q4'16
Farming 7 8 9 9
Life 6 6 8 9
City 9 9 10 10
Management 6 6 8 8
Creative Sandbox 3 3 3 3
Pet 7 7 6 7
General Sim 3 3 3 6
Avatar 2 3 2 2
Idle 1 1 1 2

$88.1M
$97.6M
$89.5M
$100.3M
$45.6M
$53.5M
0 $50M $100M
2011
2012
2013
2014
2015
2016
• Simulation exhibits a much broader range of
revenue distribution by sub-genre and release
year.
• In particular, the Creative Sandbox sub-genre
showed a sharp spike in category revenue share
from a range of 8-13% to 22% in Dec ‘2016. This
was largely driven by ROBLOX. Fortunate timing
given their March ‘17 funding!
• While Idle games rank at the bottom in our
Category revenue rankings keep in mind that Idle
games typically generate the majority of their
revenue from ads which are not tracked in Sensor
Tower data. Further, anecdotally we are seeing a
fairly large number of Idle games entering the
market so very possible to see a spike in this
category next year.
48
0
$2M
$4M
$6M
$8M
$10M
$12M
Farm Life City Mgmt CS Pet Gen Avatar Idle

$3.8M
$8.0M
$19.8M
$24.8M
$54.9M
$57.3M
$85.9M
$100.2M
$119.9M
0 $50M $100M
Idle
Avatar
General Sim
Pet
Creative SB
Management
City
Life
Farming
$307.5M
$26.8M
$27.8M
$28.6M
$29.5M
$54.2M
- 100,000,000200,000,000300,000,000
51 Other Titles
Township
The Sims FreePlay
Episode - Choose Your Story
Minecraft: Pocket Edition
Hay Day
• 2016 revenue in Simulation comprised $477.3M
• We feel this is another category ripe for future new
entrants to vie for genre and sub-genre leadership.
Moderate yearly turn-over and relatively well distributed
revenue indicate potential for new-comers. However,
established top titles we feel are stronger relative to
RPG.
• Further, we felt relatively weak titles were able to make
the Top 2016 new game releases for the year (see next
page).
49

MARVEL Avengers
Academy
Disney Magic
Kingdoms
Kendall and Kylie World Chef Gordon Ramsay DASH
Publisher Jam City Gameloft Glu Games Social Point Glu Games
Grossing Rank 12/16 #142 #99 #402 #361 #137
Release Date 2/3/16 3/16/16 2/16/15 1/11/16 6/27/16
Secondary Genre General Sim City-building Life Sim Management Sim Management Sim
License Brand IP Brand IP Brand IP Original IP Brand IP
Avg Q4 Rev/month $641K $778K $128K $168K $687K
Avg Q4 DL/month 62,323 307,149 90,126 90,468 219,455
50
Top New Simulation Game Releases in 2016

Other Genre

0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
Revenue Downloads
Genre Fact Sheet
9
Titles >
$250K
Revenue
Q3 ’16
3
3
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 7 7 9 12
Avg Monthly DL per Title 701K 727K 4.9M 1.4M
Title
$2.7M $2.4M $2.3M $2.3M
52
Genre Dashboard – Other (1 / 5)

53
0
$10M
$20M
$30M
$40M
$50M
$60M
$70M
$80M
$90M
Location Card Dice Quiz Other
Q1'16 Q2'16 Q3'16 Q4'16
Location Based 0 0 1 1
Card Games 4 4 5 6
Dice Games 1 1 1 1
Quiz Games 2 2 2 2
Other Games 0 0 0 2
Pokemon
GO!!!

$7.8M
$6.6M
$11.3M
$20.0M
0
$276.2M
0 $100M $200M
2011
2012
2013
2014
2015
2016
• We include games that don’t neatly fit into existing
genres here in the Other category. This year, the
Location-based sub-genre exploded with the
launch of Pokemon GO.
• This category outside of Pokemon GO would
comprise $79.2M a typically very small revenue
contribution and with only 12 qualifying titles in Q4
‘16.
54
0
$10M
$20M
$30M
$40M
$50M
$60M
$70M
$80M
$90M
Location Card Dice Quiz Other

$3.3M
$7.1M
$7.8M
$33.4M
$270.3M
0 $100M $200M
Other
Quiz
Dice
Card
Location
$17.2M
$6.6M
$7.8M
$8.9M
$11.1M
$270.3M
- 100,000,000200,000,000300,000,000
4 Other Titles
Fairway Solitaire
Dice With Buddies Free: Fun…
Fairway Solitaire Blast
Solitaire TriPeaks
Pokémon GO
• 2016 revenue in Other comprised $349.5M
• Outside of Pokemon GO, the primary revenue driving
titles in this genre include non-gambling card and dice
games. Currently those games do not generate enough
revenue to warrant their own category. Having said that,
those games tend to generate a lot of revenue outside of
IAP which isn’t tracked.
• Solitaire comprises 3 of the top 5 titles in this category.
55

Pokemon GO
Wheel of Fortune Free
Play
Gin Rummy Plus Shuffle Cats
Publisher Niantic, Inc. Scopely Peak Games King
Grossing Rank 12/16 #5 #103 #180 #249
Release Date 2/3/16 3/16/16 2/16/15 1/11/16
Secondary Genre General Sim City-building Life Sim Management Sim
License Brand IP Brand IP Brand IP Original IP
Avg Q4 Rev/month $641K $778K $128K $168K
Avg Q4 DL/month 62,323 307,149 90,126 90,468
56
Top New Other Game Releases in 2016

Action Genre

0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
Revenue Downloads
Genre Fact Sheet
16
Titles >
$250K
Revenue
Q3 ’16
13
3
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 13 15 15 16
Avg Monthly DL per Title 2.0M 2.0M 1.4M 2.3M
Title
58
Genre Dashboard – Action (1 / 5)

59
0
$5M
$10M
$15M
$20M
$25M
$30M
$35M
Fighting Platformer MOBA Runner General Action .io
Q1'16 Q2'16 Q3'16 Q4'16
Fighting 5 5 5 5
Platformer 1 1 1 2
Runner 2 2 2 2
MOBA 3 3 3 4
General Action 1 3 3 2
.io 1 1 1 1
Super
Mario RUN

0
$9.1M
$22.0M
$118.4M
$16.0M
$21.3M
0 $50M $100M $150M
2011
2012
2013
2014
2015
2016
• The Action genre is largely dominated by 2 titles:
1. Marvel Contest of Champions and 2. Super
Mario Run (the big spike in Dec ‘16).
• Note that the large contribution of 2016 revenue
from 2014 release year titles is also from
contribution of Contest of Champions just as
Platformer sub-genre contribution and 2016
release year contribution to 2016 revenue is from
Super Mario Run.
• Fighting as a sub-genre gained category market
share fairly steadily from 73% to 83% from Jan ‘16
through Nov ‘16 until dropping to 38% in Dec ‘16
due to Super Mario Run which captured 51% of
the category market share in Dec ‘16.
60
0
$2M
$4M
$6M
$8M
$10M
$12M
$14M
$16M
$18M
Fighting Platformer MOBA Runner General Action .io

$2.8M
$8.1M
$8.1M
$16.0M
$18.3M
$131.4M
0 $50M $100M $150M
.io
General Action
Runner
MOBA
Platformer
Fighting
$36.2M
$7.7M
$8.5M
$8.8M
$16.4M
$106.9M
- 50,000,000 100,000,000
11 Other Titles
World of Tanks Blitz
Injustice: Gods Among Us
MORTAL KOMBAT X
Super Mario Run
MARVEL Contest of Champions
• 2016 category revenue comprised $181.8M
• The Fighting sub-genre dominates revenue in this
category and has the highest number of qualified titles at
5. MOBA has the second number of qualified titles at 4
but continue to struggle with monetization.
• The top game in this category MARVEL Contest of
Champions showed strong 2016 revenue growth
especially in Nov ’16 and Dec ‘16. Fortunate timing
ahead of their acquisition by Netmarble in Dec ‘16!
• Although Fighting sub-genre games comprise 3 of the
top 5 revenue games in the Action genre, Contest of
Champions generates more than 12x the revenue of the
Warner Bros titles Mortal Kombat X or Injustice.
61

Super Mario RUN Hungry Shark World Disney Crossy Road
Mobile Legends:
Bang Bang
Publisher Nintendo Ubisoft Disney Moonton
Grossing Rank 12/16 #7 #267 #556 #191
Release Date 11/11/16 5/4/16 4/7/15 11/9/16
Secondary Genre Platformer General General MOBA
License Brand IP Original IP Brand IP Original IP
Avg Q4 Rev/month $5.5M $230K $80K $182K
Avg Q4 DL/month 5,520,060 518,819 346,311 206,072
62
Top New Action Game Releases in 2016

Sports Genre

0
5000000
10000000
15000000
20000000
25000000
0
5000000
10000000
15000000
20000000
25000000
Revenue Downloads
Genre Fact Sheet
11
Titles >
$250K
Revenue
Q3 ’16
11
0
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 8 10 11 11
Title
64
Genre Dashboard – Sports (1 / 5)

65
0
$5M
$10M
$15M
$20M
$25M
Action Sim
Q1'16 Q2'16 Q3'16 Q4'16
Action 8 10 11 11
Sim 0 0 0 0

0
0
$54.0M
$74.1M
$4.7M
$27.2M
0 $20M $40M $60M $80M
2011
2012
2013
2014
2015
2016
• Recent release year titles seems to have more
success than older release year titles in Sports.
• Although we list the Sports Simulation (“Sim”)
sub-genre here, no game qualified for that sub-
genre in 2016. Nordeus’ Top Eleven gets pretty
close though. However, we fully expect this
category to emerge within the next few years.
• 2014 release year titles have the strongest
contribution to 2016 Sports revenue with Madden
NFL Mobile the strongest contributor for that year.
66
0
$5M
$10M
$15M
$20M
$25M
Action Sim

0
$161.7M
0 $50M $100M $150M $200M
Sim
Action
$20.6M
$3.9M
$10.1M
$13.0M
$43.2M
$71.0M
- 20,000,00040,000,00060,000,00080,000,000
6 Other Titles
WGT Golf Game by Topgolf
NBA LIVE Mobile Basketball
Tap Sports Baseball 2016
8 Ball Pool
MADDEN NFL Mobile
• 2016 Sports revenue comprised $161.7M.
• 8 Ball Pool’s revenue with pool relative to more popular
sports such as baseball, basketball, and golf seems to
indicate difficulty by mobile game makers to
appropriately design sports games for the mobile gaming
market.
• High action, heavy micro based games have historically
not performed well in the Western mobile gaming
market, hence we should expect a mobile optimized
sports simulation game would emerge that captures
significant market share in this category.
67

Tap Sports Baseball
2016
NBA LIVE Mobile
Basketball
FIFA Mobile Soccer NBA 2K17 Archery King
Publisher Glu Games EA EA 2K Miniclip
Grossing Rank 12/16 #118 #63 #130 #165 #125
Release Date 3/29/16 7/5/16 10/11/15 9/22/16 9/28/16
Secondary Genre Action Sports Action Sports Action Sports Action Sports Action Sports
License Brand IP Brand IP Original IP Brand IP Original IP
Avg Q4 Rev/month $956K $1.4M $566K $392K $311K
Avg Q4 DL/month 227,791 1,113,248 1,388,610 62,423 1,208,889
68
Top New Sports Game Releases in 2016

Racing Genre

0
2000000
4000000
6000000
8000000
10000000
12000000
0
2000000
4000000
6000000
8000000
10000000
12000000
Revenue Downloads
Genre Fact Sheet
12
Titles >
$250K
Revenue
Q3 ’16
10
2
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 8 8 10 12
Title
70
Genre Dashboard – Racing (1 / 5)

71
0
$1M
$2M
$3M
$4M
$5M
$6M
$7M
$8M
Timer Track Battle Gen
Q1'16 Q2'16 Q3'16 Q4'16
Timer Racing 2 2 3 4
Track Racing 3 3 3 3
Battle Racing 1 1 2 2
General Racing 2 2 2 3

0
$8.4M
$25.3M
0
$5.5M
$18.2M
0 $5M $10M $15M $20M $25M $30M
2011
2012
2013
2014
2015
2016
• Only 12 titles qualified for the Racing category
with the Timer based racing sub-genre holding the
most titles at 4 by Q4 ‘16. CSR Racing 2 and Pro
Series Drag Racing both released in 2016 drove
that sub-genre up significantly to be the highest
revenue sub-genre in the category.
• Racing Rivals and Real Racing 3 contribute the
majority of 2013 release year revenue.
• The significant uptick in Timer based sub-genre
occurred in June ’16 from the release of CSR
Racing 2 and then in December with the release
of Pro Series Drag Racing. The uptick in the
General racing sub-genre was primarily due to
dramatic revenue increase in both Hill Climb
Racing 2 and Hill Climb Racing in Dec ‘16.
72
0
$500.0K
$1M
$2M
$2M
$3M
$3M
$4M
$4M
$5M
$5M
Timer Track Battle General

$6.2M
$13.3M
$16.5M
$21.3M
0 $5M $10M $15M $20M $25M
General
Battle
Track
Timer
$13.3M
$4.0M
$5.5M
$7.0M
$11.8M
$15.7M
- 5,000,000 10,000,00015,000,00020,000,000
7 Other Titles
Asphalt 8: Airborne
Need for Speed™ No Limits
Real Racing 3
Racing Rivals
CSR Racing 2
• 2016 revenue for Racing comprised $57.4M.
• Sub-genre revenue has a good balance without any sub-
genre dominating market share by revenue.
• We expect the emergence of more Battle based Racing
games in the next few years given the overall trend
towards synchronous, real-time PVP based games.
• More than any other genre, Racing has a Top 5
comprising 3 sequel based titles: CSR Racing 2, Real
Racing 3, and Asphalt 8.
73

CSR Racing 2 MMX Hill Dash Hill Climb Racing 2
Pro Series Drag
Racing
Publisher Zynga Hutch Fingersoft Autonoma
Grossing Rank 12/16 #44 #195 #123 #255
Release Date 6/29/16 5/25/16 12/7/15 12/16/16
Secondary Genre Timer Racing Battle Racing General Racing Timer Racing
License Brand IP Brand IP Brand IP Original IP
Avg Q4 Rev/month $2.3M $323K $370K $270K
Avg Q4 DL/month 646,385 505,838 2,402,249 247,048
74
Top New Racing Game Releases in 2016

Shooting Genre

0
1000000
2000000
3000000
4000000
5000000
6000000
0
1000000
2000000
3000000
4000000
5000000
6000000
Revenue Downloads
Genre Fact Sheet
6
Titles >
$250K
Revenue
Q3 ’16
6
0
Q4 ’16
Same titles
as Q3 ’16
Different titles
from Q3 ’16
Q1'16 Q2'16 Q3'16 Q4'16
# Titles > $250K/Mo 6 6 6 6
Title
76
Genre Dashboard – Shooting (1 / 5)

77
0
$1M
$2M
$3M
$4M
$5M
$6M
Sniper FPS
Q1'16 Q2'16 Q3'16 Q4'16
Sniper 3 3 3 3
FPS 3 3 3 3

0
0
$11.5M
$6.9M
$18.4M
$4.2M
0 $5M $10M $15M $20M
2011
2012
2013
2014
2015
2016
• Despite dominating as the #1 genre on console,
shooting games on mobile as a genre are the
smallest revenue category we cover.
• Shooting significantly underperforms in the West
relative to, for example, China. WeFire, a top 10
grossing game in China, was launched by Glu as
Rival Fire and flopped in 2016. This seems to
indicate deep cultural differences for Shooting in
the West (typically less micro the better).
• While FPS seems to be gaining greater revenue
strength throughout 2016, this was from a very
limited sample size as only 3 FPS and 3 Sniper
games qualified for our report.
78
0
$500.0K
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
Sniper FPS

$17.8M
$23.2M
0 $5M $10M $15M $20M $25M
FPS
Sniper
$2.1M
$4.2M
$4.8M
$5.0M
$11.5M
$13.4M
- 5,000,000 10,000,000 15,000,000
1 Other Title
Zombie Frontier 3
Sniper 3D Assassin Gun Shooter
DEER HUNTER 2016
Pixel Gun 3D
Kill Shot Bravo
• 2016 revenue comprised a scant $41.0M.
• By sub-genre only 2 types of shooting games generate
meaningful revenue: Sniper and FPS. No TPS (Third
Person Shooter) or Cover-fire based mobile games have
qualified for this report.
• Only a single 2016 release title qualified for this report:
Zombie Frontier 3.
79

Zombie Frontier 3
Publisher Feelingtouch Inc.
Grossing Rank 12/16 #174
Release Date 1/8/16
Secondary Genre FPS
License Brand IP
Avg Q4 Rev/month $420K
Avg Q4 DL/month 401,870
80
Top New Shooting Game Releases in 2016

Appendix

Genres and Sub-genres (Ordered by Market Size)
Strategy Casino Puzzle RPG Simulation Other Action Sports Racing Shooting
March-Battle Slots Match-3 Turn-based Farming Location-based Fighting Action Timer Racing Sniper
Build-Battle Poker Bubble Shooter Active Skill Life Card Platformer Track Racing FPS
Summon-Battle Bingo Match-Blast Tactics City Dice MOBA Battle Racing
Card-Battle Integrated Hidden Object Puzzle-based Management Quiz Runner General Racing
Breed-Battle Other Casino Match-Line Action RPG
Creative
Sandbox
Other General Action
General
Strategy
Sling General RPG Pet .io
Tower Defense General Puzzle Auto Battle General Sim
Lane-Battle Brain Puzzle
Text-based
Battle
Avatar
Idle
82

Classifying Genres - Strategy
Secondary Genre Description
March-Battle
PVP based game in which players send armies to battle other players cities in real time visualized by army marches on a map
Examples: Game of War, Mobile Strike
Build-Battle
Games focused on building a city while attacking/defending against other players’ cities
Examples: Clash of Clans, Boom Beach
Summon-Battle
Games where units are summoned via some means (e.g., cards or mana) and then auto-battle
Examples: Clash Royale, Paladog, Line Ranger
Card-Battle
Games with focus on building decks and battling other players with the cards
Examples: Hearthstone, Animation Throwdown, PVZ Heroes
Breed-Battle
Games in which the player grows a city used to breed creatures for combat
Examples: Dragon City, Monster Legends Mobile
General Strategy Other Strategy games that don’t fall into the other categories
Tower Defense
Games where players establish tower defenses against NPC enemies that attack the player at regular intervals
Examples: Bloons TD 5, Kingdom Rush
Lane-Battle
Strategy game involving multiple lanes where units are sent down a specific lane to battle
Examples: Plants vs. Zombies, Heavenstrike
Primary Genre - Strategy
Games that require players to plan in advance to accomplish a primary objective, usually involving combat
83

Classifying Genres - Casino
Slots
Gambling game that focus primarily on slots machines only
Examples: DoubleDown Slots, Slotomania
Poker
Gambling games primarily focused on poker
Examples: Pokerist: Texas Holdem, DH Texas Poker
Bingo
Gambling games primarily focused on Bingo
Examples: CLUE Bingo, Bingo!
Integrated
Gambling game that integrates multiple casino games into a single app
Examples: GSN Grand Casino, Bingo Blitz: Bingo & Slots
Other
Other gambling or casino game not falling into any of the other categories
Examples: Spades Plus
Primary Genre - Casino
Games based primarily on gambling
84

Classifying Genres - Puzzle
Match-3
Game primarily involving matching 3 or more of the same type of item in a row (or column)
Examples: Candy Crush Saga, Cookie Jam
Bubble Shooter
Games focused on shooting a colored ball that will eliminate same color balls from a structure constructed of different colored balls
Examples: Bubble Witch Saga, Panda Pop
Match-Blast
Matching game where same colored items connected together can be blasted away
Examples: Toy Blast, Diamond Digger Saga
Hidden Object
Games involving finding different items hidden on the screen
Examples: Criminal Case, Pearl’s Peril
Match-Line
Matching game where a line is drawn between items of the same type which are then eliminated
Examples: 2 Dots, Tsum Tsum
Sling
2-D physics based sling-shot games
Examples: Angry Birds
General
Other puzzle games not falling into any of the other categories
Examples: Tetris Blitz, Jigsaw Puzzle
Brain Puzzle
Knowledge or intelligence-based puzzle games
Examples: WordBrain, Daily Celebrity Crossword
Primary Genre - Puzzle
Games that require players to plan in advance to accomplish a primary objective, usually involving combat
85

Classifying Genres - RPG
Turn-based Battle
RPG game where the core gameplay focuses on turn-based battle
Examples: Summoners War, Star Wars Galaxy of Heroes
Active Skill Battle
RPG game where battles are largely automatic but players can activate characters skills in battles
Examples: Heroes Charge, Magic Rush, League of Angels
Tactics Battle
RPG game where characters move on a grid based map and typically perform attacks in turns
Examples: Walking Dead: No Man’s Land, Fantasy War Tactics
Puzzle-based Battle
RPG game using some type of puzzle as the core gameplay mechanic
Examples: Marvel Puzzle Quest, Legendary Game of Heroes
Action RPG
Typical Action RPG where players directly control and attack using a character similar to Diablo
Examples: HIT, Dungeon Hunter 5
General RPG
Other Strategy games that don’t fall into the other categories
Examples: War Dragons
Auto Battle
RPG game where core gameplay focuses on automated battles
Examples: Fantasica, Star Wars: Force Collection
Text-based Battle
RPG game where battles resolve via text based outcomes (no visual combat gameplay)
Examples: Underworld Empire, Modern War
Primary Genre - RPG
Games that focus on leveling up, improving skills, becoming more powerful, and collecting
86

Classifying Genres - Simulation
Farming
Farming-based simulation titles
Examples: Hay Day, Farmville
Life
Games built around simulated life-like experiences
Examples: Kim Kardashian: Hollywood, Episode, Covet Fashion
City Building
Games focused on building up a city with limited/no focus on combat
Examples: Simpsons Tapped Out, SimCity Buildit
Management
Games focused on time management/running a business or society
Examples: Fallout Shelter, Cooking Dash
Creative Sandbox
Games that enable the player to build, explore, and interact with their game world in direct ways
Examples: ROBLOX, Minecraft: Pocket Edition
Pet
Games where the primary gameplay loop is centered around raising a pet (non-combat)
Examples: Dragonvale, Neko Atsume
General Sim
Other Sim games that don’t fall into the other categories
Examples: Plague Inc., Design Home
Avatar
Sim game focused on customizing and other player encounters with in-game avatars
Examples: LINE PLAY – Your Avatar World, Miitomo
Idle
Simulation game with core focus on progression mechanics and in which game progress occurs even when the player is not playing
Examples: Adventure Capitalist, Idle Heroes
Primary Genre - Simulation
Games that grant players control of simulated real situations (or similar)
87

Classifying Genres - Other
Location-based
Game where core gameplay involves real world location and movement in the real world
Examples: Pokemon GO
Card Games
Non-gambling card games
Examples: Solitaire TriPeaks, Gin Rummy Plus
Dice Games
Non-gambling dice games
Examples: Dice With Buddies, Yahtzee With Buddies
Quiz Games
Games involving trivia or quizzes
Examples: Trivia Crack, Heads Up!
Other Games
Other games that don’t fall into the other categories
Examples: Wheel of Fortune Free Play, PNP 2016 Portable North Pole – Create Santa Videos
Primary Genre - Other
Games that currently don’t fit cleanly into any of the other primary genre classifications
88

Classifying Genres - Action
Fighting
A game where the player controls a character to fight against other characters
Examples: Marvel Contest of Champions, Injustice: Gods Among Us
Platformer
A game where players complete stages by avoiding obstacles and jumping between platforms
Examples: Super Mario Run, Geometry Dash
Runner
Action game where core gameplay focuses on a player running in a 2-D or 3-D environment
Examples: Despicable Me: Minion Rush, Subway Surfers
MOBA
Multiplayer online battle arena where the player controls a character on a team to destroy an enemy base
Examples: Vainglory, Mobile Legends: Bang Bang
General Action
Action game that doesn’t fall into the other categories
Examples: Hungry Shark World, Disney Crossy Road
.io
Online game where players control units in direct competition with other players and doesn’t save state outside of game session
Examples: Agar.io
Primary Genre - Action
Games in which the player directly controls the primary character actions as a foundational mechanic
89

Classifying Genres - Sports
Action
Sports games where the player directly controls characters in the game
Examples: Madden NFL Mobile, FIFA Mobile Soccer
Sim
Games where matches are typically played out automatically and gameplay focus is on team management
Examples: Top Eleven (Currently does not meet this report’s criteria minimum)
Primary Genre - Sports
Games based on real-world sports
90

Classifying Genres - Racing
Timer Racing
Racing games based on quick button presses or taps
Examples: CSR Racing 2, Pro Series Drag Racing
Track Racing
Racing based on completing tracks the fastest or within a time limit
Examples: Real Racing 3, Asphalt 8 Airborne
Battle Racing
PVP Racing game where the focus is on beating opponents
Examples: Racing Rivals, MMX Hill Dash
General Racing Other Racing games
Primary Genre - Racing
Games built around racing
91

Classifying Genres - Shooting
Sniper
Shooting game where the core gameplay focuses on precision shooting of a sniper rifle
Examples: Kill Shot Bravo, Deer Hunter
FPS
First person shooter
Examples: Pixel Gun 3D, Modern Combat 5
Primary Genre - Shooting
Games based on real-world sports
92

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