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Using a Captive Portal for Events from Get Me Connected
- 1. www.get-me-connected.com Hi, I’m Adam Steadman CEO of Get Me Conneted 1
- 2. www.get-me-connected.com Be Secure with seperate guest and business networks Be Family Friendly with state of the art content filtering Be Legal operate in line with best pratice Provide legal, secure, family friendly WiFi 2
- 3. www.get-me-connected.com HOTEL It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free WiFi. 78% 77% 63% More on your bottom line 3 preferred venues that offered free guest WiFi 1 would stay longer in a location that provided WiFi 1 said they are more likely to spend additional money there 1
- 4. www.get-me-connected.com “You can have legendary service and awesome products but if you don’t build a relationship with your customers, you can easily lose them.” - Microsoft you can easily lose them. ” - Microsoft Grow your customer database 4 You’ll have the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers.
- 5. www.get-me-connected.com 43%used their phones to look at product reviews and compare prices while out shopping, a trend that’s known as ‘showrooming’ 74%would be happy for retailers to send a text or email with promotions and receive this information whilst they are in store We give control back to the venues by allowing them to brand their own WiFi pages where other WiFi providers control that branding - and data collected. Many companies are also willing to pay for sophisticated email management and sending platforms. Get Me Connected have a tool that allows you to send emails or SMS’ to your customers - tailored to their demographic and/or behaviour. Free marketing tools 5 https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q
- 6. www.get-me-connected.com Approximately 60% of WiFi users login using Facebook. That’s instantly more Likes and posts about your brand/venue. Plus you are also reaching their friends. 72%of all internet users are now active on social media 70%of marketers used Facebook to gain new customers Social media benefits 6
- 7. www.get-me-connected.com A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools Boost your social profile and engage with your customer’s social network Market to your customers in real-time Understand more about your customers and who they are Secure and legally compliant guest WiFi Available in many different languages What can Get Me Connected Provide? 7
- 8. www.get-me-connected.com The System delivers real value to any business providing guest WiFi access Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business The customer journey summary 8
- 9. www.get-me-connected.com • Information about the company • Social feeds • Advertising and promotions • Local information • Company imagery The splash screen can be completely customised with your branding. The user log in process 9
- 12. www.get-me-connected.com Splash screen 12 Accept terms Give venue a mention
- 13. www.get-me-connected.com Splash screen 13 Accept terms Give venue a mention Online splash
- 14. www.get-me-connected.com Identify and segment your customers Profile your customers Visit frequency & behaviour Actionable insights What data is collected and what can you do with it? 14
- 28. www.get-me-connected.com33 Visit triggered coupon Dwell triggered coupon
- 29. www.get-me-connected.com34 Visit triggered coupon Dwell triggered coupon Birthday coupon
- 30. www.get-me-connected.com35 Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon
- 31. www.get-me-connected.com Welcome reward A free drink or discount the first time a user accesses the WiFi Loyalty reward A free drink or discount for a frequent visitor Lapsed incentive A free drink or discount for customers that have not visited for a while Track campaigns The effectiveness of your offers and incentives can be tracked in the portal Identify and segment your customers Reward & Incentivise Send offers to your customers via automated emails to encourage spend or repeat visits Social engagement • Promote your business via users’ social media • First time sign-in ask for a ‘Like’ or ‘Follow’ • Users post a message every time Manage your social platforms • You can manage all of your social networks and do posts directly from within the Portal Build an engagement strategy 36
Notas del editor
- Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers. Purple WiFi provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business. Purple WiFi is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network
- This is a quick overview of how Purple WiFi works and highlights in simple terms how Purple WiFi can help generate a ROI.
- the process in more detail
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- Profile your customers - Demographic information such as age, gender, location and contact details Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
- So scenario one – out shopping
- Final scenario – in a hotel
- Bringing PW to life with the example of people in a museum
- We have payment options for addition time, tiered bandwidth and better speeds. This is a featured requested heavily by the hospitality sector organisations