9. Creative vs. Technical Goal To communicate facts, explain procedures, critically evaluate evidence. To evoke images and emotion
10. Today’s a day for hearts and cards, For chocolates, flowers, too, But most of all, today’s a day To celebrate me and you. Don’t get me wrong, for every day With you is a celebration Of our love, our hopes and dreams, Our solid, strong foundation. This research may provide an alternative solution to the problem of monotonous and labor-intensive meter reading of electric company personnel; and tedious payment of bill, to the part of consumers. It may also be recommended to commercial and leasing establishments where tenants are held accountable for their own electric bill.
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12. Creative vs. Technical words Many descriptive words used to create setting/ image Conciseness encouraged and valued
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14. Creative vs. Technical Emphasis Character and character development Facts, accuracy, precision
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28. long word shorter word etiology cause administer give comprise are dosages doses employ use (verb) utilize use (verb) usage use (noun) efficacious effective encountered seen methodology method pathology disease virtually almost 2. Use short words instead of long words
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30. Colloquial/emotion-evoking “ Even though the authors claim no conflict of interest, this study seems to be reeking of manipulated data.” Professional “ The authors claimed that their prior association with the manufacturer did not lead to conflict of interest. Several inconsistencies in data interpretation challenge this assertion. The first inconsistency was…”
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36. ACTIVITIES IN THE WRITING PROCESS More proofreading More peer evaluating Starting a rough draft Studying lecture notes Determining the purpose Locating sources Proofreading Writing another draft Clustering related ideas Reading related materials Talking to professors Spell checking Peer reading and evaluating Listing ideas Searching the internet Talking to peers Editing Revising Drafting Gathering information Planning