Multimedia Producer, Film maker and writer Adam Westbrook talks through the ins and outs of starting your own microbusiness.

1. ENTREPRENEURIAL
JOURNALISM
r+ $= ?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

2. What would you do if
you knew you couldn't
fail?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

3. Adam
westbrook
@AdamWestbrook | www.adamwestbrook.co.uk
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

4. Adam
westbrook
@AdamWestbrook | www.adamwestbrook.co.uk
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

5. A lesson
From history
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

7. Entrepreneurial
journalism 101
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

8. A lesson
From history
THE NUMBER OF JOBS IN JOURNALISM: /
THE NUMBER OF JOURNALISM STUDENTS GRADUATING: -
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

9. Entrepreneurial
journalism 101
IS FREELANCING ENTREPRENEURIAL JOURNALISM?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

10. THE AGE OF
THE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE
PUBLISHER
ONE:
CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

11. THE AGE OF
THE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE
PUBLISHER
TWO:
PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

12. THE AGE OF
THE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE
PUBLISHER
THREE:
BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

13. THE AGE OF
THE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE
PUBLISHER
FOUR:
STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

14. THE AGE OF
THE ONLINE PUBLISHER
FIVE TRUTHS ABOUT THE AGE OF THE ONLINE
PUBLISHER
FIVE:
HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

15. What is
Entrepreneurship?
1 OR SERVICE
CREATING A PRODUCT
2PAY FOR IT
PEOPLE WILL
3 MAKE MONEY
YOU HAVE A WAY TO
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

16. convergence Hat-tip: Chris Guillebeau
The $100 Startup
What you love What the world
and are good at wants
A great business
idea
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

17. value
ARE YOU HELPING ANYONE?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

18. In treehouses
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

19. wiwt
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

20. Everything
is a remix
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

21. matter
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

22. Med city news
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

23. Being
entrepreneurial
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

24. Even newspapers
Are doing it
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

25. So are you ready
To start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

26. So are you ready
To start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

27. So are you ready
To start a business?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

28. micro-business
ONE PERSON, WORKING FROM HOME
DOING WHAT THEY LOVE
A WEB BASED BUSINESS
MAKING ENOUGH MONEY TO SUPPORT
THE LIFE THEY WANT
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

29. micro-business
“DON'T BE INSECURE ABOUT AIMING TO BE
A SMALL BUSINESS. ANYONE WHO RUNS
A BUSINESS THAT'S SUSTAINABLE AND
PROFITABLE, WHETHER IT'S BIG OR SMALL,
SHOULD BE PROUD”
JASON FRIED, REWORK
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

30. The micro-business
challenge
LAUNCH A MICRO-BUSINESS
THAT MAKES ENOUGH MONEY
TO COVER YOUR MONTHLY OUTGOINGS
FOR LESS THAN €100
AND IN LESS THAN 30 DAYS
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

31. Next-generation
journalist
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

32. Video .fu
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

33. What do you need
To be entrepreneurial?
AN MBA?
EXPERIENCE IN ACCOUNTING?
VENTURE CAPITAL FROM SILICON VALLEY?
A DETAILED BUSINESS PLAN?
A COST-FLOW ANALYSIS?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

34. What do you need
To be entrepreneurial?
COURAGE & COMMITMENT
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

35. Is entrepreneurship
For everyone?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

36. JOURNALISM
NEEDS YOU
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140

37. Where do you
Start?
Adam Westbrook at the International Journalism Festival,
Perugia Italy April 29th 2012 for Media 140
#media140