The document discusses how data, technology, and automation are driving changes through the Digital Revolution. It notes that television is the last frontier to be impacted and that agencies, publishers, and media companies are embracing programmatic advertising and automated ad buying. The key message is that organizations must adapt to these changes or risk falling behind as the adoption of online video, mobile video, and time-shifted television increases.

1. Welcome.

2. Data and technology are common denominators
Of all digital revolutions.

3. The Digital Revolution

4. The Digital Revolution

5. The Digital Revolution

6. The Digital Revolution

7. The Digital Revolution

8. The Digital Revolution
TV
The last frontier.

9. Birth of automation.

10. R.I.P. – Those who fought change.

11. Adapt or die.

12. • Online video viewing
32%
• Mobile video viewing
26%
• Time-shifted TV viewing
14%

13. Agencies Retool
for Automated
Ad Buying
- Adweek

14. Magna Global Project
Big Increases in
Programmatic Sales
- All Access

15. Automated Ad
Buying Surges Online
- The Wall Street Journal

16. NYT Opens for
Programmatic
Business
– Adexchanger, May 28, 2013

17. ESPN Joins
Programmatic
Consortium
– Media Post, September 23, 2013

18. Turner embraces
Programmatic
– Adweek, October 23, 2013

19. Adapt or Die:
Holdout Publishers
Embrace
Programmatic
- Digiday, September 30, 2013

20. Embrace:
- Tech
- Data
- Automation

21. What are you
going to do?

22. Thank you.
Dan Ackerman
dackerman@adap.tv
www.adap.tv