A selection of projects showing Addictlab's methodology to generate ideas and innovation for third parties. The methodology uses unique collaborative processes by creative minds from different disciplines and cultures.

1. Idea generation & implementation.

2. How can companies and organisations tap into Addictlab? A selection of cases.

3. Creative X-Ray© Addictlab’s own methodology to perform out of the box brainstorming sessions. A dedicated team of labresearchers plus a selection of creative labmembers generate out of the box ideas. The labresearchers filter the ideas based on briefing and business implementations. Customised labproject Labproject based on needs of a client. Delivering creative resources. Mostly client-addictlab-labmember relationships established. Addictlab to help in producing/execution of all ideas. yearly LAB subscription Subscription model. This allows a core team of labresearchers to work on your brand, solve problems and proactively come up with new ideas. IDEA GENERATION reactive / based on briefing IDEA GENERATION proactive / using addictlab’s own growing database of ideas Use of Labfiles Addictlab’s own research in different fields generates a goldmine of already existing ideas and knowhow. Ongoing research on branding, design, art, fashion, chocolate, eco, etc. Inspiration Shower Inspirational content for an interested audience. On our or your subject.

4. Ad!dict inspiration book Addictlab’s own high qualitative books to show, discover and accelerate creative talent, do research on a selected topic, and build a relationship with the creative minds at hand. Labmember Creative mind from any discipline , any culture, any country. Labclient Company/brand understanding the need of out of the box thinking, and using innovation as a driver to create added value. Labresearcher Core addictlab people, dedicated to and following up on a project. Labbie Student in creative industry LEXICON

6. 1. Inspiration Shower© & trend filtering 2. Creative Sparring partner 3. Creative X-Ray© CLIENT CLIENT LAB RESEARCHER 0% briefing ONGOING COLLAB DEDICATED BRIEFING ADDICTLAB FILES ADDICTLAB FILES Addictlab researchers CLIENT ADDICTLAB FILES LAB RESEARCHER Visualiser LABMEMBER 1 LABMEMBER 2 LABMEMBER … Visualiser LABMEMBER (spec)

7. Multilayered approach to generate ideas

13. Methodology: Creative X-Ray© Core team: 2 Labresearchers Brainstorming sessions: 8 Labmembers* Timing: core team: 3 months sessions: 2 days Client: confidential Challenge: Chocolate for the Chinese market OUTPUT use of labfiles Brand research / Chocolate lab Design lab / Retail lab INPUT & RESEARCH Brand - product - marketing- sales and retail ideas Implementation in the Chinese market

18. Methodology: City Branding Project Core team: 4 Labresearchers Resources: +100 Labmembers Timing: core team: 4 months Client: City of Kortrijk Challenge: create ideas on the city OUTPUT use of labfiles Set up of own city research INPUT & RESEARCH Idea generation on the city Publication of ideas Event & projections of ideas/ reflections throughout the city

24. Addictlab in the press.

30. What does your company need?