This is my view on Marketing Myopia.

2. Marketing myopia “ the name given to the theory that some organizations ignore the fact that to be successful, the wants of customers must be their central consideration.” (http://dictionary.bnet.com/definition/marketing+myopia.html )

8. We need unconventional management Conventional management is a symptom of marketing and management myopia because the system in which managers are groomed is indiscriminant of whom it captures and who’s mind it handicaps by restricting their thinking to “tried and tested” thought processes.