3. Pre- Sales Analysis
“…people here are very , very conscious of how they look” – Mike
Breen, author of The Koreans.
Karan
4.
5. •
•
•
•
Biggest market - cosmetic products and medical tourists.
Cosmetic and health market booming.
Forms of Collagen already in the market.
High investments by aesthetically conscious consumers.
JeeHee
6. • Men’s cosmetic product
consumption highest.
• International expensive
products preferred.
• Opportunity to enter all
the markets from South
East Asia market.
• Few vegetarians.
JeeHee
7. Why Platinum
Collagen
USP
Advantage over
regular product
JeeHee
Only collagen
capsules that
absorb in the
intestine and not in
the stomach
“Premium” is the
buzzword.
Customers are
willing to pay GBP
150 for a cream.
9. • Approx. foreign tourists - 11.1 million.
• Skin care market worth – GBP 5.03 BM.
• 2010-’11-’12, more than 80% consumers have increased their
spending on anti-ageing products and services.
• Anti-ageing market expanded – GBP 3.7BM (’07) – over GBP
6.19BM (’12) due to factors like booming sales, increasing internet
retail and a growth in the men’s cosmetics sector.
• Market forecast predicts a rise of 2.4% in women’s income till 2015,
a direct relation to market potential and size for skin care products.
Daniel
10. All you need to do is explain to your
children
Daniel
11. One in five women in Seoul have gone under the knife.
Daniel
15. How we are better
Function
Price
After
Sales
Service
Anushka
16. STRENGTHS:
WEAKNESS:
• Organic ingredients
• Hassle free usage
• Cheaper than existing
products
• Holistic results
• Cosmeceutical
• New product
• Difficult
market
penetration
OPPORTUNITIES:
THREATS:
• Existing premium products
• Missionary selling
• Other international premium brands
• Cosmo-ceutical conscious
market
• Positive predictions in
increase of Cosmeutical
sales
• Target group 30+
Anushka
17. Sales strategy
• Target : 50,000 (introduction year)
• Location : Gangnam, South Korea
• Set up Alicsur South Korea Inc. (local sales
office)
• South Korean web-site.
Anushka