The Future of Social Business

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An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)

Empresariales Tecnología

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of
Social Business
@BrianSolis
Principle Analyst, Altimeter Group
@The MayfairHotel
12th July 2012
Introduced by
@Jeremy Waite
@AdobeMktgCloud
#AdobeSocial #WTF
Wifi: May Fair Guest Secure
Password: themayfairwep

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe®
Creative Cloud™
Adobe®
Marketing
Cloud
The Adobe Advantage

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Five Solutions to Drive Digital Marketing Success
Dashboards
Mobile analytics
Video analytics
Social analytics
Social publishing
Facebook apps
Predictive analytics
Promoted tweets
Landing page optimizationA/B testing
Tag Management Asset Management
Search spend
Display spend
Social spend
Video ads
Responsive design
Targeting
Audience segmentation
Analytics Experience
Manager
Target
Social
Media
Optimizer

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Social – The Industry’s First Integrated Social Marketing Solution
8
Listening
Publishing
Moderation
Social Apps
Analytics
Advertising
Governance
18th July

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Listening & Moderation

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2. Governance & Administration

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3. Publishing & Engagement

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4. Social Advertising

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5. Measurement & Analytics

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Social Media Driven ROI

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe®
Creative Cloud™
Adobe®
Marketing Cloud

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the Future of
(Social) Business?
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
It’s Not Survival of the
Fittest Anymore.1
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dunbar’s Number ~
Can You Have More
Than 150 Friends?2
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Do We Need to Go Back
to Small Town Rules?3
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
You Need to Fight the Good
Fight Between “Click-to-
Buy” & “Click-to-Share”.4
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Just Because You Can
Measure Everything Doesn’t
Mean That You Should…5
#AdobeSocial #WTF

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Insurers' journeys to build a mastery in the IoT usage

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The Future of Social Business

1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Future of Social Business @BrianSolis Principle Analyst, Altimeter Group @The MayfairHotel 12th July 2012 Introduced by @Jeremy Waite @AdobeMktgCloud #AdobeSocial #WTF Wifi: May Fair Guest Secure Password: themayfairwep

7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Cloud Five Solutions to Drive Digital Marketing Success Dashboards Mobile analytics Video analytics Social analytics Social publishing Facebook apps Predictive analytics Promoted tweets Landing page optimizationA/B testing Tag Management Asset Management Search spend Display spend Social spend Video ads Responsive design Targeting Audience segmentation Analytics Experience Manager Target Social Media Optimizer

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