Two versions are currently available: Amazon: Luxury Brand Marketing: The globalization of luxury brand cults Kobo: Luxury Brand Marketing Core Textbook for a global industry

2. Luxury Brand Marketing
Core textbook for a global industry
By Adriaan Brits, MSC (Oxford)
Copyright © 2015 by Adriaan Brits

3. All rights reserved. No part of this publication may be reproduced,
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Ordering Information:
AMAZON:
http://www.amazon.com/Luxury-Brand-Marketing-globalization-luxury-
ebook/dp/B00X1AQJVU
KOBO:
https://store.kobobooks.com/en-US/ebook/luxury-brand-marketing
Index
Chapter 1: Defining luxury
Chapter 2: The globalization of luxury goods and services
Chapter 3: Communication considerations in luxury marketing
Chapter 4: Product considerations in luxury marketing
Chapter 5: Pricing considerations in luxury marketing
Chapter 6: People considerations
Chapter 7: Conclusion
Chapter 8: BONUS SECTION:

4. Other publications by Adriaan Brits:
Google Adsense growth hacking for publishers on Udemy
International Marketing Diploma on Udemy
Influencer marketing: The good and the bad of social media
Luxury brand marketing in China
Extract:
This publication takes the professional marketer on an exciting journey into the world of luxury
goods and services. It considers some of the ways in which the luxury industry has been
disrupted along with opportunity analysis of a rapidly expanding Asian, African and international
market. It incorporates both conventional and modern practices, for example: Whereas price is
directly linked to the perception of quality and luxury, this is not to say that all luxury items or
services comply strictly with other elements as described in the above definition. For example in
certain market segments, if a luxury brand simply attaches their label to an ordinary product and
then raises the price, the perception of luxury occurs, regardless of the fact that a significant
difference in quality is absent. Further discussion is also prompted by the issue of relativity,
which is a key factor in the attempt to provide a global definition for luxury. A combination of
economic and social factors define various segments of luxury products. Due to many factors
such as income disparity and cultural values, it would be inaccurate to make any assumptions
especially when relativity is discussed.
This is both a practical and academic guide, suitable for a variety of audiences, including
researchers and practitioners.