The best way to profit is give things away - Adrian Fleming

THe Best way to profit
is give things away

Have you noticed that in today’s
economy we expect more for less,
or even free?

We live in a society where information is free and
easily available from the Internet.

Entertainment is funded by commercials and
when people try to charge for things they meet
resistance.

We have this happening on our high streets and in
our shopping malls too…

…with the continual growth of pound shops here
in the UK and dollar stores in the US and discount
stores in physical locations and online too.

The pressure on people and business has never
been higher and making money is seemingly
harder too…

…until you apply the tactic of giving things away,
but only when you do it correctly.

In human behaviour there is a principle known as
reciprocity…

…simply put this is one kind or generous action
creates another.

So if you do something for one person they
actually want to do something for you in return and
this is incredibly effective in business.

Add to this that done well and correctly, you can
use this technique in other ways, not just to get
people to buy…

…but to also minimise the cost of sale, shorten the
time between awareness and the sale, sort out
buyers from non-buyers and actually charge more
for something too.

OK, all of these seem appealing but you are
almost certainly wondering how to do them, so let
me help you on this.

First of all, it doesn’t mater what form of business
you are in, food and drink sold in a physical retail
outlet, through to services offered online - it still
works.

And price points don’t matter either, you could be
making a one time sale of a large value item such
as a car all the way through to…

…small recurring sales such as gym membership
or marketing advice.

The first reason to give something away is that
people don’t miss what they’ve never had, simple
but true…

…so giving someone a taste of anything whether
that be food or drink, lifestyle or access to
information, is a very effective way to then…

…sell continued access to that pleasure or
freedom from something they don’t want.

Next is the other simple truth that once somebody
has actually tried something they will know if they
want it…

…I know that if I test drive a car that I’m interested
in, if it lives up to my expectations, it’s very hard
to…

…walk away and not buy it, or as has happened
in the past, the car has not lived up to my
expectations, so I know instantly that it’s not
something I should be buying.

But it’s not just cars you can “test drive” you could
test drive a piece of software, a new TV, a new bar
or restaurant…

…in fact virtually anything if the cost of providing
that trial and the return on investment when
somebody buys makes commercial sense.

So what about when you can’t give people test
drive?

Well the best thing you can do is give people a
flavour of what you do and how you do it.

I work with entrepreneurs and entrepreneurial
businesses helping them to come up with and
refine their products and services and then…

…help them to market them effectively and
profitably. For some people I show them what to
do, for others I do it with them and for a select few
I actually do it for them.

Now I couldn’t provide a free trail to everybody
who wanted one when it comes to helping them
come up with profitable opportunities that they
can take to market…

…so what I do is create things like this podcast
that will help them from a distance…

I also have free training through videos, step-by-step
exercises, reports and much more and these
are 100% free…

…so anybody can access them online and benefit
from them.

So it’s like having access to me in a trail
situation…

…obviously it’s not the same as having me work
there with you, but it means that I give things away
and…

…if people like what I give them then they know, at
a basic level, what I do and why they should pay
for it…

…as they progress to a more effective and
complete, paid for relationship with me.

And this has been a core tactic for successful
Internet marketers for many years now…

…but surprisingly very few have actually mastered
how to give things away and even fewer
businesses, whether they are online or not…

…have been able to master this system of giving
things away correctly, for the benefit of their
audience and their business too.

When it comes to getting a prospect’s attention
there’s very little you can do that’s more appealing
than offering something free.

By having a free trail, test drive or free actionable
information and techniques that can be used by
prospects…

…you generate the reciprocity I mentioned before,
you then get to build a relationship with that
person in a non-confrontational friendly way…

…because people buy from those they know, like
and trust – which is exactly what you are doing.

And because we all judge value primarily based
on emotion, very little value is determined through
logic…

…getting the sale or what is more accurately
described as the commitment, turning a prospect
in to a customer could not be more positive for
both parties.

So think about what you do and how you could
offer a free trail or sample and when you do, just
make sure you give away enough or the right thing
because…

…when you get this right and the process running
up to the point where you give something away for
free right too…

…you will experience massive changes in your
results.

And when you get to the end of the trail or free
sample, it’s time to ask for the sale…

…which again people get wrong or in some cases
don’t do at all…

…because if you have created reciprocity, built a
relationship, given people a “taste” of what they
could have or do and…

….made a compelling case for what you offer
whether that’s a product or a service…

…now all you need to do is sell.

The best way to profit is give things away - Adrian Fleming

The best way to profit is give things away - Adrian Fleming

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The best way to profit is give things away - Adrian Fleming