13. CONTENT THAT
ANSWER QUESTIONS
WHO – WHAT – WHEN – WHERE - HOW
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
23. WHO TELLS US
THESE THINGS
MATTER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
24. DO BACKLINKS MATTER
IN ORDER TO RANK FOR A
QUICK ANSWER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
28. GOOGLE HAS ONLY TOLD
US THAT SPEED AND
CONTENT MATTER
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
29. WE HAVE TO ASSUME
200+ OTHER FACTORS
OURSELVES
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
31. SUCCESS DEPENDS ON
LOTS OF FACTORS
RELATED TO YOUR SITE
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
44. THREE IMPORTANT CAVEATS
1) IDEALLY BE RANKING ON P1
2) NO PPC
3) ORGANIC ABOVE THE FOLD
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
45. WHAT DO WE ACTUALLY
DO TO RANK FOR
QUICK ANSWERS?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
46. 1) WE AIM TO ANSWER THE
TARGET QUESTION IN THE
FIRST 100 WORDS
&
ASK THE QUESTION
IN THE TITLE
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
50. 3) MULTIPLE H2 HEADINGS
WITH SHORT CONTENT
DIRECTLY ADDRESSING THE
HEADING
+
HOW TO LISTS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
52. 4) UNIQUE CONTENT
ADDRESSING THE WHOLE
TOPIC
MIN 1,200 + WORDS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
53. 5) CALCULATORS, IMAGES,
VIDEO, CHARTS, ASSETS
THEY ALL HELP TO ADD
TOPIC AUTHORITY
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
55. 6) IMPLEMENT STRONG SEO
HOUSE KEEPING
&
SOLID SEO PRACTICES TO
RANK HIGHER
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
56. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
LISTS & PARAGRAPHS
WORK BEST FOR US
57. WHAT GIVES US A
BETTER CHANCE OF
GETTING A QUICK
ANSWER?
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
61. QUICK ANSWERS
ACCOUNT FOR 3% - 5%
OF OUR MONTHLY
PUBLISHING TRAFFIC
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
62. TAKEAWAYS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
1) BE RANKED ON PAGE 1
2) ACTUALLY ANSWER THE QUESTION – 100 WORDS
3) ADDRESS THE QUESTION IN THE PAGE TITLE
4) ANSWER MULTIPLE QUESTIONS
5) CREATE UNIQUE QUALITY CONTENT – 1,200+
63. TAKEAWAYS
#brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
6) USE HEADINGS CORRECTLY (H2)
7) KNOW YOUR ENVIRONMENT & COMPETITORS
8) USE ASSETS, VIDEO, CALCULATORS, ETC.
9) GOOD ON-PAGE & TECHNICAL HOUSEKEEPING
10) UNDERSTAND YOUR USER & THEIR INTENT
65. #brightonSEO 3four.co.uk | www.slideshare.net/username | www.linkedin.com/in/adrianphipps
THANKS
FOR LISTENING
Notas del editor
Pic of man in tent
Buying a tent
Camp site – lots of tents to choose from
Marketing function
Needs wants desires
User intent is at the heart of Quick answers
Now we know the most important thing in seo – lets look at quick answers
Rich snippet
Featured snippet
Answer boxes
Quick answers
All the same
Exxample of where lists would work best
Exxample of where lists would work best
Exxample of where lists would work best
Intent is to see a tabular answer for a comparison
Cooking , recipe content requires a list approach as the intent is to follow a recipe
Add info relating to what google looks for in quick answers
By now you will have started to understand how we at Saga think and approach securing quick answers a little.
It all starts with User Intent.
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
This is what we should do
Data Insights
Moz
Brightedge
Competitors
Trial and testing
This is what we should do
Data Insights
Moz
Brightedge
Competitors
Trial and testing
How to sell this into my company
More traffic
Low hanging fruit
More engagement
Pic of man in tent
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
How to sell this into my company
More traffic
Low hanging fruit
More engagement
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
Practical steps to understand intent
How to understand your niche – what to look for
How to start testing quick answers and types
Look at competitors
Use a tool such as brightedge or moz to find keywords that have quik answers
Need to express how someone can go to their desk and start doing quick answers
How do we define what success looks like
How to sell to stakeholders the value?
