The conference on Food Safety and Nutrition in 2050 – organised by Directorate-General for Health and Food Safety of the European Commission – provided an opportunity for dialogue among global stakeholders on the emerging challenges to the food chain and the role of future policy-making in addressing those challenges.
The conference also provided the opportunity to foster a dialogue on consumers' expectations for safe, nutritious, quality and sustainable food and the role of food science, technology and innovation in achieving them. Held on 17 July 2015 in Milan, Italy.
Call On 6297143586 Pune Airport Call Girls In All Pune 24/7 Provide Call Wit...
Drivers of Consumer Choice
1. Drivers of Consumer Choice
Scientific evidence & policy implications
Eva Woelbert
Joint Research Centre
Institute for Health and Consumer Protection
Public Health Policy Support
DG SANTE Conference
on Food Safety and Nutrition in 2050
EXPO Milano, 17th July 2015
2. 2 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
The citizen as the driver
of a healthy food chain
3. 3 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Consumer information
Notice
and Read
Understand
Change
Behaviour
?
4. 4 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
5. 5 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
What determines food choice?
DE 2014
N=1851
6. 6 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Predispositions
• basic flavors: eat sweet and avoid bitter
• be careful with unknown food
• learn about food by experience
-> Food preferences are shaped by environment & experience
What determines food preferences?
7. 7 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Advertising contains elements important in learning
Exposure to food advertising causes children to prefer the advertised foods
and request them from their parents
Food preferences: Advertising
8. 8 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Create a healthy preference learning environment
• Ensure healthy infant & school food
• Encourage & model healthy eating
• Reduce food advertising, especially to children
Food preferences: Implications
9. 9 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Price as a barrier to healthy choice
10. 10 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
"Price is more important to me than anything else"
2013, N=8076
11. 11 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
The effect of subsidies for fruit and vegetables
Thow, Downs, Jan, 2014
12. 12 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Decisions are not always in our
best long-term interest
13. 13 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
Present bias
14. 14 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
People make healthier decisions when they choose in advance
Timing matters
Time 1:
Eat apple at
time 2
Time 2:
Eat
chocolate
now
16. 16 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
17. 17 DG SANTE Conference on Food Safety and Nutrition in 2050 – EXPO Milano, 17th July 2015
• Consumers care about food information
• Food preferences are shaped by experience
• Consumers respond to price changes
• Choice environments can be changed to make it easier to choose healthy
The best effects can be achieved in combination!
Conclusion
19. Asian Food Regulation Information Service is a resource for the
food industry. We have the largest database of Asian food
regulations in the world – and it’s FREE to use.
We publish a range of communication services (free and paid), list
a very large number of food events and online educational
webinars and continue to grow our Digital Library.
Feel free to contact us anytime to talk about your specific
requirements, offer comments, complaints or to compliment us.
We look forward to hearing from you soon!
www.asianfoodreg.com
admin@asianfoodreg.com