Please Note: Asian Food Regulation Information Service does not endorse Foodpolis or the South Korean government's initiative. We have uploaded this presentation to compliment an article published in Vol 4 / #19 (13 October 2014): http://www.asianfoodreg.com/archives

1. FOODPOLIS
Korea National Food Cluster (Foodpolis)Team
Ministry of Agriculture, Food and Rural Affairs

2. FOODPOLIS
INTRODUCTION
Foodpolis Overview
Vision
Why Foodpolis
Why Asia
Global Food industry Overview

3. The First Food Cluster of Korea in Northeast Asia
The Korea National Food Cluster(FOODPOLIS) is the first government-supported
food industrial complex in Northeast Asia. The complex is currently being developed by
the Korean government and its construction in Iksan, Jeollabukdo will be completed by 2016.
FOODPOLIS is planning to attract 150 domestic and international food companies and
10 research institutes. The new industrial complex of 2,320,000m² and the residential
area of 1,260,000m² will serve as both a platform for the food industry and a cultural
hub.
FOODPOLIS OVERVIEW
[A Bird’s Eye View of FOODPOLIS]
FOODPOLIS Will be the leader of Northeast Asia Market
Korea occupies a central location in Northeast Asia and within the greater Asia Pacific
region, with easy access to the Northeast Asian food market and its 1.5 billion consumers.
This proximity to major regional markets alone will give your business a distinct advantage.
FOODPOLIS will be home to global companies and research institutes, and serve as an ex
port platform to the region, with next generation food processing and food packaging techno
logies driving growth and opportunity. FOODPOLIS will increase the value of the food
industry overall by creating a more advanced industrial structure and enhancing global
competence and competitiveness.
[A Bird’s Eye View of FOODPOLIS]

4. ❶Gateway Foodpolis
! Global high-valued food exportation center by installing inspection-examination office for exportations
! Exploration of overseas market through residing company’s participating exhibitions, marketing programs, etc
! Innovative distribution system by securing exclusive foreign distribution channels and corresponding distribution
companies
!Innovation Foodpolis
! Low-cost & high-valued manufacturing system: knowledge-based R&D through open site-equipment
management
! Research complex: Food technology·IT·Nanotechnolgy·Robotics merge as the one system
! Innovative values through networks collaborative R&D with domestic international food research institutes
!Friendly Foodpolis
! Smart food industrial complex: based on the finest transportation-distribution, Industrial water/ IT,Green energy system
! Global Food Cluster: for about 160 domestic and international food corporations and research centers
! Settlement environment: for employees’ residential, educational, and cultural lifestyles
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! Matching system for raw material procurement, focuses on both contract manufacturing
! Coevolutional environment between small businesses and major corporations by R&D collaboration marketing of
raw material procurement, etc
! Growth of agricultural food industry through the 6th industrialization involves the experience display, festivals, and
tourism.
! K-Food globalization by exhibiting ‘Food-themed’ Expo
VISION

5. 1 Geography
WHY FOODPOLIS
! Has access to 60 major cities with more than 1.5 million population in a two hour flight range
! A transportation hub that enables one day travel to China, Hong Kong and Japan
! Rapidly emerges as a major logistics zone in the world along with Europe and North America
! Is located in the area that is safe from natural disasters

6. 2 Economic
The 9th Biggest Trading Partner in the World
Korea becomes the world’s 9th biggest trading partner in 2013.
The country’s annual trade volume exceeds over one trillion USD for three years in a row.
Korea’s Trade Volume (2013)
575 *Unit: billion dollar
550
525
500
Export Import
Free Trade Agreement Brings New Market Opportunities
The Korean government concluded 9 FTAs with 51 countries that represent the EU, ASEAN and USA and these
countries collectively account for 61% of global GDP, 46.2% of global trade and 39.7% of the global population.
South Korea is one of the biggest nations that has signed and in negotiation for FTAs with foreign countries.
When basic materials are imported from an FTA-partner country and processed goods created from the materia
ls are exported back to that country, the goods are eligible for tariff exemptions and other benefits.
Effective & Concluded FTAs Negotiating
Source: The Korea International Trade Association (KITA), 2014
Preparing for negotiations
& joint research
• Canada (2014)
• Columbia (2013)
• Australia (2013)
• U.S (2012)
• Turkey (2012)
• EU (2011)
• Peru (2011)
• India (2010)
• Indonesia
• China
• Vietnam
• RCEP
• New Zealand
• China· Japan
• Japan
• Mexico
• GCC
• MERCOSUR
• Israel
• Central America
• Malaysia
KOREA with
• ASEAN (2009)
• EFTA (2005)
• Singapore
(2004)
• Chile (2002)
WHY FOODPOLIS
559
515

7. 3 Infrastructure & Facility
6 Business Support Facilities
◆ Food Quality & Safety Center
WHY FOODPOLIS
It examines the suitability of tool with legal standard for food to be released into market and relays the
result to
the company.
◆ Food Functionality Evaluation Center
It develops functional materials for food and evaluates the functionality and safety of foods. It also provides training
and consulting services throughout specified processes.
◆ Food Packaging Center
It protects food with guaranteed safety making customers can enjoy its full taste and flavor without any
compromise. In addition, it provides multi-faceted supports in analysis, testing, R&D, education and consulting
regarding issues.
◆ Pilot Plant
Produces prototypes and trials and establishes a world class pilot plant
◆ Rental Plants
Provides production space at a reasonable cost for food companies
◆ Agency for Korea National Food Cluster
Provides comprehensive services with permanent step and serves as a networking coedinator between local
& global businesses and laboratories

8. WHY ASIA
1 The 2nd Largest Food Market - Asia
10%
‘08 ‘11 ‘15
‘08 ‘11 ‘15
▶ Although the EU food market is still the largest, it has been declining since
2008. Only Asia –Pacific food market has been experiencing continuous
growth.
With this rate of growth, Asian market will soon exceed the size of the European food market.
Source: DATAMONITOR (2012.5), 2011,2015 data are estimated
North America
‘08 ‘11 ‘15
‘08 ‘11 ‘15
‘08 ‘11 ‘15
Latin America
2.8
% Middle Asia
Africa

9. 2 High potential for food industry in Northeast Asian countries
• China has the world’s largest population and potential food market
• Japan is one of the world’s top economies and consumes high-value foods
• Korea has the most westernized life style and easily adopt new and
innovative products. Due to the country’s economic development and growth
of its vibrant trade with other countries, South Korea has expanded its free
trade partnerships with 51 countries.
• China has the world’s largest labor market, which is cost-effective
• Japan has the more skillful labor market
• Korea is ranked 5th globally in terms of manufacturing productivity and has been
benchmarked by the OECD for its high levels of workforce collaboration, work
ethic, and higher education race
• Chinese consumers have a stronger tendency to have a meal outside
• Busy lifestyle requests more of pre-processed/packaged foods in Japan
• Korea has one of the world’s most advanced cold chain systems, leading more
consumption of high-value packaged foods
Diverse &
Balanced
Consumer
Labor Pool
Packaged
Food
WHY ASIA

10. 1 Increasing Global Food Market
4758.8
Global food Industry
4888.3
5057.2
5237
5430.2
5636.8
5856.4
6077.3
6000
5000
3000
GLOBAL FOOD INDUSTRY OVERVIEW
2000
3500
1500
4000
2008 2009 2010 2011 2012 2013 2014
2015
Global Processed Food Industry
2450
2537.5
2631.7
2730.9
2834.5
2943.3
Unit: billion USD
3056.9
3172.3
3000
2500
1000
2008 2009 2010 2011 2012 2013 2014 2015
Unit: billion USD
▶ Global food market will exceed 6 trillion USD by 2015 ▶ Global processed food market has been experiencing contin
Source: DATAMONITOR (2012.5), 2011~15 data are estimated
uous average growth of 3.8% since 2008

11. Bigger Population
numbers
GLOBAL FOOD INDUSTRY OVERVIEW
Increased consumption in emerging
markets
! Rise in income and middle class in e
merging markets (China, Brazil etc.)
cause:
! Increase in processed food consumption
! Increase in dining out
! Expansion of market for convenient
and processed food
! Increase in consumption of meat and
dairy product
! Convergence with pharmaceutical and
bio industry, enlarging the industry’s d
omain : obesity prevention product,
dis ease prevention product, anti-aging
pr oduct etc.
! Rising interest in healthy functional food
and food safety
2 Global Issues that Drive Food Industry
! Global Population increases by 75 million
people each year : Increase in total grain
consumption
! Consumption pattern will also change
– More meat, grain and animal feeds are needed
! Vitalization of food development to solve
food shortage problem
Increased grain consumption for bio-energy
! Developed countries like USA and EU
countries expand use of bio-energy : A
mount of grain specified for bio-energy
increases
Expansion of applied
practice

12. FOODPOLIS
QUESTIONS & ANSWERS

13. Foodpolis, or the Korea National Food Cluster, is a food industrial complex and
a cultural food center designed to create business and research opportunities
in the global food industry. It will be home to companies and research institutes
and serve as an export platform to the region, with next-generation food
processing and food packaging technologies.
The joint project between the Ministry of Agriculture, Food and Rural Affairs
(MAFRA), North Jeolla Province and Iksan City is located in the heart of Asia, a
three hour drive from Seoul and within a two hour flight from 1.5 billion people.
It will offer multinational food companies and research institutes growth
potential in the key Asian markets, which are responsible for approximately 32
percent of global food consumption.
Foodpolis will create opportunities to research and develop “future foods” that
will improve global agricultural practices and public health. It is the first project
of its kind in Asia to address the ongoing issues of food safety, food shortages,
and put an emphasis on providing a healthy future for Asia and the world.
Korea
National
Food
Cluster
What is Foodpolis?
Joint
Project
Healthy
Future
Food

14. Foodpolis will provide an advanced industrial structure that will power growth in
the global food industry.
It is intended to provide the world’s leading food companies, research centers
and food industry professionals a platform to develop and manufacture food
products and research today’s most complex food problems.
When construction is complete in 2016, the cluster aims to serve as a
destination for agro-food, food processing and packaging companies seeking
to break into the Asia Pacific region
Foodpolis aims to be one of the world’s top five food clusters and a global hub
of the world food industry, with 150 tenant businesses, 10 research centers,
and 22,000 employees.
Advanced
Industrial
Structure
What are the goals of Foodpolis?
Destination
For
International
Food
Companies
Top 5
Global
Food
Cluster

15. Food companies and food industry professionals interested in expanding to the
Asian market will benefit from the project’s location and can use Foodpolis as
an export base. Companies joining the cluster will also benefit from job creation
along with those located in the North Jeolla Province.
The economy in South Korea will benefit from Foodpolis driving growth to the
international food industry.
Consumers will benefit from food that is safe and healthy.
Investors will benefit from the growing number of wealthy consumers and the
demand for higher-quality food items.
Food
Industry
Who will benefit from Foodpolis?
Economy
Consumers
&
Investors

16. Foodpolis was launched in an effort to tap into a massive market opportunity in
the North Asia region, which comprises roughly 1.5 billion people and one of
the world’s most dynamically growing economies.
Foodpolis was inspired by similar R&D and manufacturing clusters around the
world, including Food Valley in the Netherlands.
There is a strong regional demand for food that is safe and healthy. Foodpolis
will have an established support network including three research centers: the
Food Functionality Evaluation Center, Food Quality and Safety Center and
Food Packaging Center.
Market
Opportunity
In
North Asia
How did Foodpolis come about?
Inspired
by
Global
Food
Cluster
Demand
For Safe
&
Healthy
Food
How will Foodpolis address food safety worldwide?

17. Iksan City is known as the agricultural heartland centrally located near major
air and sea port facilities, putting 49 cities of more than one million people
within easy reach. It is also in close proximity to other national projects
including the Saemangeum Project, the Jeonju Innovation City, and the Sejong
City and the prestigious Daedeok Research Complex.
There are a number of vocational schools and universities in the North Jeolla
Province, providing a pool of highly-educated students for work and research.
Iksan is the nation's main grain-producing region, with a rich supply of raw food
materials.
The strategically chosen location will be a unique place for leading food
companies, labs and food industry professionals to come together to raise the
global profile of the country’s food industry.
Great
Location
Why is Foodpolis located in Iksan City?
Highly
educated
workforce
Uniqueness

18. The Industrial Center will include an enterprise support zone featuring three
R&D centers, rental plants and pilot plants; a private research zone with 10
food research institutes; a foreign investment zone, a logistics & distribution
zone, a general food zone and waste treatment facilities.
The Residential District will feature a housing zone, a commercial food zone,
universities and educational facilities, a food museum and a food theme park.
Industrial
Zone
What will be on the site?
Residential
Zone
How does international and domestic companies think
Foodpolis so far signed total of 99 MOUS with 51 international companies from
14 different countries and 47 domestic companies.
High
Numbers of
MOU Singed
about Foodpolis?

19. The goal is to have the industrial and residential districts completed by 2016,
with the construction of apartments, schools and commercial properties
beginning shortly after that.
What are the benefits for [participating] distribution networks?
Foodpolis is in an optimum location for distribution in the heart of Asia within
close proximity to the world’s most densely-populated regions and nations
including China and India. The quickly emerging economies in Southeast Asia
are also only hours away including Singapore, the Philippines, Malaysia,
Indonesia, Vietnam and Thailand.
Industrial
And
Residential
zone
When will construction be completed?
Overseas
Expansion

20. The total budget earmarked for the project exceeds 500 million dollars, with
contributions coming from the central government ($137m), local governments
($63.4m), and the private sector ($353m).
Total available budget for the R&D center construction is 32.3 million dollars
Total of 3,580,000�2 (358ha)
- R&D-oriented industrial complex - 2,320,000�2(232ha)
- Residential complex - 1,260,000�2 (126ha)
- 6 supporting centers site share is approximately 4.1% of entire area
Budget
What is the total budget and size of Foodpolis?
Land
Though total land area is 358ha, Foodpolis is positive on expanding the land if
there are high demands from companies and investors.
The additional industrial zone will be placed on the southern part of the initial
industrial zone
The 2nd industrial zone is about 304 ha
Land
Expansion

21. FOODPOLIS
MEDIAPERSPECTIVES

22. REFERENCE
China
China Food Manufacturing Journal
Korea Establish New Pivot of Global Food Market
Interview with Ahn Chang-geun, Ministry of Agriculture, Food and Rural Affairs, Senior Deputy Director of
Korea National Food Cluster Division General and Lee San-Jai, Director General of Foodpolis Promotion
Assistance Agency.
The concept of Food Valley is from Netherland which stands for a cluster consists of food and nutrition
research institutes and enterprises with advanced processing technology. There are some well-known Food
Valleys all around the world. Fortunately, a Food Valleys will be established in Korea as the first national food
cluster (Foodpolis) of Northeast Asia in the near future. All construction is expected to complete by 2015. To
better understand its purpose, background and the vision, we interviewed Ahn Chang-geun, Ministry of
Agriculture, Food and Rural Affairs, Senior Deputy Director of Korea National Food Cluster Division General
and Lee San-Jai, Director General of Foodpolis Promotion Assistance Agency.

23. REFERENCE
Hong Kong
Hong Kong Economic Times
Korean Food Cluster Welcomes Enterprises from Japan, China and HK
The Korean government launches Foodpolis aiming for the huge Northeast market. By providing taxation
exemption, grants and other favorable policies, it welcomes investment from China, Japan and HK. Together
with supporting centers, R&D centers, logistics and distribution service, Foodpolis will create 23,000 job
opportunities and $ 4 billion’s business growth.
Foodpolis is still in the construction and is expected to start operation in 2015. Besides, K-food is recognized in
the international community for its high quality and safety. Foodpolis will attach great importance to supervision
on food processing by providing technological assistance, enhancing the competitiveness of Chinese
companies.

24. REFERENCE
Hong Kong
Hong Kong Commercial Daily
Korean Food Cluster Attracts Mainland China and HK Capitals
The increasing sense of food safety becomes a great business opportunity. The Korea government therefore
launches a national food cluster—Foodpolis and welcomes enterprises with interest. The Korea government
will offer tax exemption, grants and supporting service, etc. By 2015, all infrastructures will be completed.
Food safety is one of the most important challenges all over the world. Enterprises can utilize facilities and
management measures provided by Foodpolis to ensure the safety of food. Korean government will
continuously promote Foodpolis. For instance, Foodpolis will proactively attend SIAL.

25. REFERENCE
China
China Food Newspaper
Chinese Companies Uses Korean Technology to Boost Its People’s Confidence in Food Safety
In present, Food safety has been a great concern to the whole world more than ever. Besides strengthen
management and improve processing technology, companies may use advanced quality system to create high
quality goods.
Korean national cluster leaded by the government is aim to attract more than 160 food enterprises and
research institutes domestically and abroad.

26. REFERENCE
China
China Daily
China Food Firms Look Abroad to Improve Image
South Korea seen as a springboard for companies to explore the international market and win consumers'
confidence on safety issues, reports Lyu Chang in Seoul.
Details on their investments have yet to be worked out, said an official in charge of overseas investment at the
State-owned agency for Foodpolis, but these companies have all signed memorandums of understanding with
South Korea's Ministry of Agriculture, Food and Rural Affairs.
http://usa.chinadaily.com.cn/epaper/2013-12/17/content_17179439.htm

27. REFERENCE
China
China Daily
China Food Firms Look Abroad to Improve Image
Other Chinese companies said they are simply planning to use South Korea as a springboard for easy access
to Korean and global markets.
Details on their investments have yet to be worked out, said an official in charge of overseas investment at the
State-owned agency for Foodpolis, but these companies have all signed memorandums of understanding with
South Korea's Ministry of Agriculture, Food and Rural Affairs.

28. REFERENCE
Food Safety News
http://www.foodsafetynews.com/2013/12/korea-wants-to-spread-the-use-of-jang-around-the-world/#.
U60wJJSSx1c
U.S.

29. REFERENCE
Food Safety News
http://www.foodsafetynews.com/2013/12/asian-milk-company-goes-above-and-beyond-for-korean-mothers/#.
U60wIpSSx1c
U.S.

30. REFERENCE
Food Safety News
http://www.foodsafetynews.com/2013/12/korea-grows-national-food-cluster-around-new-food-safety-center/#.
U60wKZSSx1c
U.S.

31. REFERENCE
The Grocer
http://www.thegrocer.co.uk/fmcg/gateway-to-china-koreas-export-push/354269.article
U.K.

32. REFERENCE
U.K.
The Grocer

33. REFERENCE
U.K.
The Grocer

34. AGENCY FOR
KOREAN NATIONAL FOOD CLUSTER
" Tel: +82 507 8264
" Email : investfood@foodpolis.kr
" Official Homepage: www.foodpolis.kr
PR CONSULTING GROUP
" Tel: +82 511 8587
" Email : foodpolis@commkorea.com