From Blackmores China

1. Power of Social Media
Blackmores China
April 10, 2014

2. Social Media Overview in China
Latest social media structure
released by CIC.
building awareness
content/interaction
service/trade
Social Media Chain Value:

3. Social Media Strategy
Attention Interest Search Action Share
People’s purchase decision-making process is changing…

4. Xanthigen
Campaign with
social media
support
X‘mas Card to Fans
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Increasement
Accumulative
Aver./Day
Blackmores Fans on Weibo x10 times in 2013

5. House Wife
吃了一阵子这个@Blackmores澳佳宝
的高浓度深海鱼油了，大变化倒没感
觉出来，但是，不能不提的是我明显
觉得自己记忆力好了很多，同事也说
我眼神跟以前不一样了，犀利了哈哈~
一天一粒也蛮方便的~ 希望不是什么
心理作用 哈哈哈~
KOL - Beauty
哇，终于收到澳佳宝的鱼油了。好大
一瓶，满满的期待。澳佳宝在澳洲的
口碑很不错，好多朋友都推荐呢。希
望这个鱼油可以让我耳聪目明，身体
棒棒。嘻嘻。
Office Lady
@blackmores澳加宝: 葡萄籽收到啦！
美美地！@OfflineButAlive
@haohaostudy @wffxdg 姐妹们吃
了没？
对美容资讯情有独钟
容易受到美容类KOL影响
渴望自己也成为KOL
对减压话题有兴趣
喜欢在姐妹团内分享心得
注重生活质量
对健康有专业诉求
喜欢点评尝试过的产品
对家庭无微不至
111,852 fans
Blackmores Weibo Review

6. Community marketing :
Celebrity’s Wechat
publicity on our
Xanthigen.
Our WeChat
Upgraded from
Subscription
Account to Service
Account, bringing
into interactive
interfaces.
Our new WeChat
Subscription Account,
delivering more
health and regimen
topics.
Blackmores @Wechat

7. Xanthigen Campaign: Online + Offline
Publicity
& Interaction
Award delivery
& Direct contact

8. Paid Media
Owned Media
Blackmores Social Media Strategy
www.blackmores.com.cn
Earned Media

9. Thank You!

10. AFRIS. AsianFoodRegulationInformationService.
We have the largest database of Asian food regulations in the world and it’s
FREE to use.
We publish a range of communication services, list a very large number of
food events and online educational webinars and continue to grow our Digital
Library.
We look forward to hearing from you soon!
www.asianfoodreg.com
adrienna@asianfoodreg.com