The Global Beverage Market_2013
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The global food and beverage industry is experiencing significant growth, driven by increasing incomes, consumer behavior changes, and economic expansion. Beverage sales are growing rapidly in Asia and Latin America. Machinery demand is also increasing to meet needs for sustainability, quality and safety, and variety in food production. Exports of food processing and packaging machinery have steadily increased in recent years, with major supplier countries being Germany, Italy, and the United States. Thailand imports food machinery primarily from Japan, Germany, China, and Italy.
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The Global Beverage Market_2013
- 1. • 1 • Food Processing and Packaging Machinery The Global Beverage Market Facts & Figures Machinery Demand & Trends Vera Fritsche, VDMA Asia Drink Conference 2013, Bangkok
- 2. • 2 • Food Processing and Packaging Machinery The beverage and food industry – a growth market with increasing global expenditure Global expenditure for beverages (alcoholic and soft drinks, drink milk products ) 2012: € 1,046 bn. (USD 1,185 bn.) 2007 – 2012: 42 % 2012 – 2017: 33 % Global expenditure for food 2012: € 1,543 bn. (USD 2,027 bn.) 2007 - 2012: 33 % 2012 - 2017: 29 % Source: Euromonitor International, VDMA
- 3. • 3 • Food Processing and Packaging Machinery Economic growth Disposable income Consumer behavior
- 4. • 4 • Food Processing and Packaging Machinery Global Market: Megatrends and Challenges Global Market: Megatrends and Challenges
- 5. • 5 • Food Processing and Packaging Machinery Sustainability Conservation of energy and resources through intelligent and innovative processes Use of recycling systems Use of consumption-optimized components Savings through innovative plant control Use of reduced-weight packaging
- 6. • 6 • Food Processing and Packaging Machinery Quality and safety go hand in hand Product safety is a paramount Hygiene is the basis for quality Safety through technology Hygienically designed plant and equipment Quality control through Process monitoring and control Full documentation on raw materials
- 7. • 7 • Food Processing and Packaging Machinery Variety and flexibility Changing consumer behavior Large variety of product types Shortening product life cycles Responsive, adapatable technology
- 8. • 8 • Food Processing and Packaging Machinery Global sales of beverages by region 0 50,000 100,000 150,000 200,000 250,000 300,000 Australasia Middle East and Africa Eastern Europe North America Western Europe Latin America Asia Pacific 2017 2012 Global sales 2012: 657,910 million litres Growth rate 2012-2017 Asia Pacific + 35.4 % Latin America + 19.7 % Western Europe + 4.1 % North America + 3.4 % Eastern Europe + 9.1 % Middle East and Africa + 29.8 % Australasia + 1.0 % mn litres Source: Euromonitor International, VDMA
- 9. • 9 • Food Processing and Packaging Machinery Beverage packaging demand by region 0 100,000 200,000 300,000 400,000 500,000 600,000 Australasia Middle East and Africa Eastern Europe Latin America Western Europe North America Asia Pacific 2017 2012 Global sales 2012: 1,004,890 million units Growth rate 2012-2017 Asia Pacific + 29.6 % North America + 4.2 % Western Europe + 5.1 % Latin America + 20.8 % Eastern Europe + 8.0 % Middle East and Africa + 22.2 % Australasia + 4.0 % mn units Source: Euromonitor International, VDMA
- 10. • 10 • Food Processing and Packaging Machinery Beverage packaging Demand by material 2012 Rigid Plastic 37% Glass 25% Metal 23% Flexible Packaging 7% Liquid Cartons 5% Paper-based Containers 3% Global sales 2012: 1,004,890 million units Source: Euromonitor International, VDMA
- 11. • 11 • Food Processing and Packaging Machinery Global off-trade of beer segmented by region in million litres 2007 2012 2017 Growth 2012-2017 in % World 113,064 122.681 136,771 11.5 Asia Pacific 30,332 237,203 45,707 22.9 Eastern Europe 21,760 20,499 20,761 1.3 North America 20,054 19,730 20,053 1.6 Latin America 16,628 19,300 22,714 17.7 Western Europe 16,255 16,051 15,788 -1.6 Middle East/Africa 6,340 8,410 10,371 23.3 Australasia 1,695 1,488 1,388 -6.7 “Off-trade” means sales to food retailers such as supermarkets. “On-trade“ refers to business with hotels, bars and restaurants. On-trade sales are not included. Source: Euromonitor International, VDMA
- 12. • 12 • Food Processing and Packaging Machinery Beer: TOP 10 off-trade markets in Asia 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Uzbekistan Taiwan Kazakhstan Vietnam South Korea Philippines Thailand India Japan China 2017 2012 Beer sales in Asia 2012: 37,203 million litres Source: Euromonitor International, VDMA
- 13. • 13 • Food Processing and Packaging Machinery Beer – challenges and trends Market environment Saturated markets demand creative concepts Highly relevant local demand Energy Energy optimization Independent solutions to energy requirements Water Reduction in water consumption Water recirculation
- 14. • 14 • Food Processing and Packaging Machinery Global sales of soft drinks segmented by region in million litres 2007 2012 2017 Growth 2012-2017 in % World 412,881 494,184 595,445 20.5 Asia Pacific 98,140 145,616 202,386 39,0 Latin Amerika 79,258 95,311 114,582 20.2 North America 87,069 87,918 90,533 3.0 Western Europe 80,394 86,499 91,373 5.6 Middle East/Africa 31,812 41,149 53,965 31.1 Eastern Europe 32,508 33,873 38,757 14.4 Australasia 3,700 3,818 3,849 0.8 Source: Euromonitor International, VDMA
- 15. • 15 • Food Processing and Packaging Machinery Global sales of soft drinks by categories 0 50,000 100,000 150,000 200,000 250,000 300,000 Bottled Water Carbonates Fruit/Vegetable Juice RTD Tea Asian Speciality Drinks Others 2012 2017 million litres Growth rate 2012-2017 Bottled Water + 28.0 % Carbonates + 9.4 % Fruit/Vegetable Juice + 15.9 % RTD Tea + 37.1 % Asia Speciality Drinks + 46.7 % Others + 21.6 % Source: Euromonitor International, VDMA
- 16. • 16 • Food Processing and Packaging Machinery Softdrinks: TOP 10 sales markets in Asia 0 20,000 40,000 60,000 80,000 100,000 120,000 Vietnam Pakistan Taiwan South Korea Thailand Philippines India Indonesia Japan China 2017 2012 million litres Soft drink sales in Asia 2012: 145,616 million litres Source: Euromonitor International, VDMA
- 17. • 17 • Food Processing and Packaging Machinery Trends in soft drinks Health Addition of fruit and vegetable ingredients Replacement or reduction of sugar Functional additives New product combinations e.g. energy drinks combined with sports drinks Maximum variety of packaging sizes
- 18. • 18 • Food Processing and Packaging Machinery Drinking milk produkts TOP 10 sales markets in Asia 0 5,000 10,000 15,000 20,000 25,000 30,000 Malaysia Indonesia Kazakhstan Vietnam Thailand Pakistan South Korea Japan India China 2017 2012 Sales of drinking milk products in Asia 2012: 41.6 million tonnes in 1,000 tonnes Source: Euromonitor International, VDMA
- 19. • 19 • Food Processing and Packaging Machinery Global sales of drinking milk products Expected period growth in 1,000 tonnes 2007 2012 2017 Growth 2012-2017 in % World 112,290 127,481 146,769 15.1 Asia Pacific 30,355 41,617 55,593 33.6 Western Europe 24,944 25,667 26,067 1.6 Latin Amerikca 18,619 19,964 22,216 11.3 North America 19,726 18,892 18,270 -3.3 Middle East/Africa 8,013 9,922 12,152 22.5 Eastern Europe 8,484 9,074 10,060 10.9 Australasia 2,148 2,346 2,412 2.8 Source: Euromonitor International, VDMA
- 20. • 20 • Food Processing and Packaging Machinery Drinking milk products Challenges and trends Product safety Variety plus health Mixed dairy drinks … with addition of probiotic fibres … with reduced sugar content New packaging concepts
- 21. • 21 • Food Processing and Packaging Machinery World exports of food processing and packaging machinery High demand, steady growth 19.7 19.4 21.2 22.1 24.6 27.0 28.3 23.3 26.8 30.6 33.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 in bn. Euros Source: VDMA, Export statistics of 47 countries
- 22. • 22 • Food Processing and Packaging Machinery World exports of food processing and packaging machinery Market shares supplying countries in 2012 Germany 22% Italy 22% USA 7% The Netherlands 5% China 5% Others 38% Global exports in 2012: 33 bn. Euros Source: VDMA, Export statistics of 47 countries
- 23. • 23 • Food Processing and Packaging Machinery World exports of food processing and packaging machinery Supplier shares by region in 2012 Europe 42.7% Asia 21.7% North America 11.7% Latin America 10.0% Africa 7.5% Near/Middle East 4.2% Australia 2.1% Global export in 2012: 33 bn. Euros Source: VDMA, Export statistics of 47 countries
- 24. • 24 • Food Processing and Packaging Machinery World exports of food processing and packaging machinery to Asia: TOP 10 sales markets in 2012 208 214 300 310 470 549 662 666 1,014 1,985 Singapore Hong Kong Vietnam Malaysia South Korea Japan India Thailand Indonesia China Global export to Asia 2012: 7,484 bn. Euros Source: VDMA, Export statistics of 47 countries
- 25. • 25 • Food Processing and Packaging Machinery Thailand Import of food processing and packaging machinery 238 220 258 323 265 247 264 283 361 444 666 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 in mn. Euros Source: VDMA, Export statistics of 47 countries
- 26. • 26 • Food Processing and Packaging Machinery Thailand: Market shares of main supplier of food professing and packaging machinery in 2012 Japan 24.7% Germany 19.3% China 12.8% Italy 12.2% USA 5.5% Others 25.5% Import 2012: 666 mn. Euros Source: VDMA, Export statistics of 47 countries
- 27. • 27 • Food Processing and Packaging Machinery
- 28. • 28 • Food Processing and Packaging Machinery Welcome to drinktec 16-20 September 2013!