A two-part media kit for Charlotte's Leading Local Website: www.wsoctv.com (as measured by comScore August 2009). Part One is the demographics and psychographics of the WSOCTV.com audience (Marshall Marketing and ComScore) and how well WSOCTV.com stacks up against the local competition. Part Two is an "Advertiser Tool Box" overview of the capabilities provided to clients.

1. Prepared by: Adrienne Craighead Internet Marketing Specialist (IMS) [email_address] 704.335.4945 MEDIA KIT

2. The Internet is Trending up in Terms of Time Spent – Minutes Per Day Source: Television Bureau of Advertising Media Comparisons Study. The TVB did not ask this question every year.

3. Time Spent With Media Each Day: TV and Internet Dominate! Minutes per Day #1 #2 Source: Television Bureau of Advertising Media Comparisons Study, 2008

4. Charlotte Specific Data: What Media Have You Used In The Past Week? * Magazine read in past MONTH, not week

6. Demographic Profile: WSOCTV.com Visitors Household income Age range Gender Have kids Source: Cumulative 6 months ComScore

7. How much does it cost me to reach 1,000 Adults Age 25-54? Source: ESA Company 2008, CPM A25-54 Average Cost per Thousand Internet: World’s Most Efficient Medium!

8. Comparing WSOCTV.com’s Unique Audience to Other Media Sources: Comscore 3/09, Nielsen Media Research 3/09, Papertrends 3/09

9. Local Unique Visitors: May ‘09 Source: Comscore, May ‘09 (released 6/29/09)

11. WSOCTV.com & Charlotte.com in Key Demos: # of Unique Visitors May ‘09 Source: Comscore, May ‘09 (released 6/29/09)

12. WSOCTV.com Continues to Show Great Growth Year to Year Unique Visitors, Mar ’08 and Mar ’09 ComScore Data +13% -41%

13. Key Demos: WSOCTV.com and Charlotte.com February 2009 Comscore Update

14. Other Consumer Categories: WSOCTV.com vs. Charlotte.com Source: Marshall Marketing and Communications

15. Internet Penetration Is Higher Than Cable Penetration Here Sources: Cable – Nielsen Media Research, 7/08 Internet – Comscore, 4/08

16. WSOCTV.com Reaches More People Each Week Than Cable! Sources: Webtrends, Q2 2009; Nielsen Media Research May 2009. Primetime defined as M-Sat, 8-11 p.m. and Sunday, 7-11 p.m. Demo: 2+ WSOCTV.com average weekly audience for Q2 compared to primetime on cable TV. (Assumes one :30 spot per day in primetime for a week for each network.)

17. Why Local Magazine Advertising Doesn’t Work Like It Used To . . . Source: Marshall Marketing, Charlotte DMA, Dec. 2008

18. Unique Visitors to WSOCTV.com vs. Radio Listeners in Past Week: Greater Charlotte Metro Source: Marshall Marketing and Communications WSOCTV.com vs. Radio (Listened any time 6a-7p) WSOCTV.com vs. Radio (Listened any time 6a-7p)

20. Who Clicks On Display Ads? Source: ComScore, Total US Online Population, July 2007 Clickers are predominantly younger (25-44) with lower incomes (under $40K).

21. Source: ComScore, Total US Online Population, July 2007 Six Percent of Everyone Generates 50% of all the Clicks

22. The COMPLETE Impact of Online Marketing Source: ComScore Data Ignoring the value of online marketing’s LATENT effects would be to disregard 84% of the RESULTS!

23. Question : What action, if any, did you take when you viewed a display ad on a website? Findings : A click is only one measure of a display ad’s effectiveness. Suggestion : Shore up your search strategy to capture the demand that your display advertising creates. How To Enhance Your Results with WSOCTV.com JANUARY 2009 study commissioned by iProspect / conducted by Forrester Consulting / Results released 5-11-09

25. WSOCTV.com 2009 Online Capabilities ADVERTISER TOOLBOX

27. * Supported AD Formats: .JPG, .GIF, .SWF Leaderboard, Skyscraper and Display Ads

28. Sticker Ads Sticker Ads are located on the top right corner of each page throughout the WSOCTV.com website. They are more “integrated” than the other ad units (and are often used by our own editorial team to tease stories or certain web channels.) Sticker Ad dimensions: 200x90

31. Sponsorship Ads Brick Ads may be strategically positioned in specific areas allowing ownership of a specific area of the site—an integrated piece. * Supported AD Formats: .JPG, .GIF, .SWF

32. Featured Content Ads (Blurbs) A combination of text and a graphic – these units are often located adjacent to news stories and appear as part of the “fabric” of the website’s content.

33. Widgets “ Integrated Content” Option Widgets are units of content on web pages (NOT Ad Units) that deliver information and links to additional items (like streaming videos / photos / articles / websites / etc.) These are priced monthly based on the average number of PAGE VIEWS that channel delivers.

34. Rich Media Rich Media is a unique way to stand out & deliver your message and presents the viewer with an ad that literally files (or drive, or walk…) across the page to catch the viewers attention. * Supported AD Formats: .SWF

36. Expandable Ads Expandable ads increase in size when the user positions his mouse over the ad unit. Expandable ads are a great way to display a large amount of information in a small area / and counter the users natural instincts to avoid the click. * Supported AD Formats: .SWF

37. Push Down Ads Want to really grab someone’s attention? Push Down Media literally pushes down the entire screen a few inches in order to display your ad. For five seconds (or until the user closes the ad) your advertisement will be the dominant force on the page above the fold. Push Down media is limited to once per user, per session.

38. Video Display Ads Similar to a standard display ad, Video Display Ads provide you with the ability to play up to :30 video message within the ad itself. Ads can be set to auto play video and offer user initiated audio. *Premium Display Ad dimensions: 300x250

44. April ‘09 – Mobile Page Views +51% Year to Year! Page Views to WSOCTV.com Wireless Website (WAP) Source: Hitbox Mobile Web Reporting, Omniture

45. Text Message Marketing From: WSOCTV.com SEVERE THUNDERSTORM WARNING FOR MECKLENBURG COUNTY UNTIL 6PM This message brought to you by Scott Clark Toyota. Click Here for great savings on the all new Toyota Prius. Scott Clark’s Toyota 2009 Prius $25,900 Click Here to schedule a test drive WSOCTV.com maintains a database of thousands of local subscribers. Each of these subscribers has opted in to receive a mobile text E-Lert sent to their mobile phones in the event of Severe Weather. Your message will accompany each of these E-Lerts and will be clickable for more information.