A Strategic Approach To Integrated Marketing
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Integrated marketing includes a strategic combination of offline advertising - TV, print, radio, direct mail or display, and online - social media marketing, email marketing, paid search marketing and word of mouth marketing.
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A Strategic Approach To Integrated Marketing
- 1. A Strategic Approach To Integrated Marketing May 2008 Louise Rijk Vice-President Marketing and Sales Advanced Media Productions, Inc. © 2008 Advanced Media Productions, Inc.
- 8. Offline Influence on Online Search © 2008 Jupiter Research, LLC © 2008 Advanced Media Productions, Inc.
- 9. Integrated Advertising & Social Media Marketing © 2008 Advanced Media Productions, Inc.