Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.

1. Word of Mouth Marketing Planning and Implementing an Integrated WOMM and Advertising Campaign December 2007 Louise Rijk Advanced Media Productions, Inc. www.advmediaproductions.com

14. www.advmediaproductions.com Integrated WOMM and Advertising Campaign