Another set of updates for social media! No major changes this month, after we saw how in August Facebook revamped his contest policy for easier use of the "Like", "Share" and "Comment" features. But again, trends and patterns emerge from our monthly monitoring of social media platforms: Everyone tries to grab the market of the others: Facebook adding "Professional Skills" to users profiles to tread on LinkedIn HR and job market, Twitter and Facebook betting more and more on pictures with a bigger place for them… Google+ keeps its stealthy race in the social media industry, and let's be clear: they're making it. With 318 million active users per month, it's now the second-most used social network after Facebook. Moreover, their integration of Google+ as the comments engine for Youtube means you will have even more Google-products related results on Google search, as we've shown last month. So let's give the two pragmatic tips to make the best of social media in October: - picture, pictures, pictures: make them big and high-def - Google, Google, Google, never forget they're everywhere, and go on Google+ be it only for SEO reasons. I've recently spotted a competitor on the 2nd page of a strategic query just because he had posted a Google+ item to its 26 followers. See you next month for another set of updates, until then, ping us, we are a social media agency in Paris and Singapore and would love to work with you for the Christmas season campaigns :) M

1. The Patch
Social media new features updates for marketers
October 2013
• Facebook users and Pages can edit posts
• Crawl tweets from 2006 thanks Topsy
• Google+ integration on Youtube comments and main blog
platforms for SEO hit
• Bigger pictures trend confirmed by Facebook & Twitter

2. Facebook
Users and Page admins can edit posts
Individual users and Page admins can now edit a post, which has been demanded for ages
• You can now edit a post if you made a mistake, a typo, or published it too early
• Caution though, it doesn’t mean bad buzz can’t happen: transparency is key on social media, don’t
play with edition too much
• A well executed Community Management should not need this feature

3. Facebook
Facebook ad formats pictures harmonized
After deciding to reduce the jungle of ads from 26 to 13, Facebook now harmonizes ad pictures
• Advertisers don’t need anymore to produce different sizes for each format
• You have more space to work with: page post links are 3.5 bigger on desktop for instance
• CTR – and budgets – are expected to rise

4. Facebook
Specify your “professional skills” on Facebook
Facebook now testing “Professional
Skills” tab in “About us”, like LinkedIn
did in 2011
• Possible integration in Graph
Search to discover new users for
professional matters
• A good tool for personal branding
on Facebook

5. Facebook
New Facebook tools for advertisers & news companies
Facebook developing two tools for the
media industry:
• A marketing mix to compare
Facebook Ads with TV, print and
websites advertising
• A social TV tool for news companies
to surface Facebook conversations
for use in live programming

6. Facebook
Exclude a location for a Facebook ad
A more precise targeting of places on
Facebook with the possibility to
exclude locations:
• Target a region but not its main
cities
• Target only part of cities by
excluding specific ZIP codes

7. Twitter
Twitter “Alerts” to help during catastrophes
Twitter now offering an “Alerts”
service:
• Receive a notification on
your phone whenever a
selected organization’s
account tweets an Alert
• Alerts can be used during
disasters by NGOs and public
institutions, for instance

8. Twitter
Bigger pictures in new redesign
The trend for bigger pictures
everywhere comes to
Twitter, too:
• Think of embedding pictures
when tweeting
• Think mobile and fit pictures
to small screens

9. Twitter
Dig in Twitter archives from 2006 thanks Topsy
Topsy, a company acquired by Twitter, now allows to dig into tweets from the beginning:
• Compare brands & keywords on Twitter from 2006 to now
• Fact-check and detect trends on the long-run

10. Foursquare
Search in menus on Foursquare
You can now search for specific food items
within a menu on Foursquare:
• Look for croque monsieur, gluten-free,
lobster for instance
• As a social media agency in Singapore,
we’re happy to help restaurants use
Foursquare!

11. Pinterest
Pinterest now offering Promoted Pins advertising
Pinterest goes advertising too with Promoted Pins, to be released in near future:
• Same features than on other social media (transparent, relevant, feedback optimized)
• The comments from the community are highly constructive and try to balance the need for
monetization with the place advertising should have on Pinterest

12. Youtube
Transforming comments into conversations
Youtube makes quite a bold move with
comments:
• Comments are now powered by Google+
(welcome to the Google ecosystem)
• Comments of people you know rise up in
rankings
• Admin & moderators have more tools to
moderate and control the conversation

13. Google+
Another SEO hit in the search engine results
We’re bullish on Google+ at Agence Tesla, the platform pushes every month positive signs for this:
• Google+ now offers author attribution for platforms like Wordpress, TypePad, About.com…
• Connecting your blog or articles with a Google+ sign-in will have them rise up in search engines
• Google+ now has 318 million active users a month, second after Facebook

14. LinkedIn
LinkedIn optimizes Sponsored Jobs advertising
LinkedIn continues to monetize with Sponsored Jobs, an existing format now available in users’
newsfeeds for a more engaging format:
• Both “active” and “passive” jobseekers will be able to see job offerings
• Available also on mobile, where 30% of LinkedIn users are

15. Vimeo
Pre-orders on rental & purchase available
Vimeo, the HD video-sharing platform, now offers VOD with a new purchase/rental format:
• Users can pre-order content, and promo codes are possible
• Prices can be set differently for rental and purchase

16. Thanks!
Agence Tesla Asia, a social media agency in Singapore and Paris
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve
performance or update a program. We want to “patch” marketers with the latest curated
social media new features.