1. Slide 1
Email Marketing
The 101 on Email
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2. Slide 2
What is Email Marketing?
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• Deploying a message and/or offer via email to a targeted
list of potential and/or current customers in efforts to
generate a response.
• Develops relationships with consumers and clients.

3. Why Use Email?
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4. Slide 4
And despite what you might think,
email gets read.
A typical direct mail piece is
opened by 4% of its audience,
while open rates for email often
approach 40%
Everyone Uses It
Presented by Agency Oasis http://www.pewinternet.org/2012/06/06/main-report-15/

5. Slide 5
The immediacy of email is untouchable by any other marketing medium. And
the combination of metrics and immediacy allow you to test subject lines and
offers.
It Works
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6. Slide 6
It’s Personal
Email campaigns can easily be customized,
personalized and targeted to an individual or
market segment.
Email lends itself to ongoing communications
with customers and prospects who opt-in to
newsletters and communications.
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7. Slide 7
In comparison to direct mail, email is a bargain.
According to the Direct Marketing Association,
email marketing will generate an ROI between $45-
$51 for every dollar spent
It’s Cheap
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8. Slide 8
Email is almost 40 times better at acquiring
new customers than Facebook and Twitter.
• Social referrals don’t demand action,
where as inboxes are more like to-do
lists where emails wait for action to be
taken.
It’s Shareable
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Social sharing excels at expanding reach,
whereas email forwards excel at driving
additional conversions
• The quieter email forward is often a much
more powerful influencer.

9. Common Challenges
In their 2012 Email Marketing benchmark, MarketingSherpa
surveyed companies and asked them to rank the significance
of 12 common email marketing challenges. These are top 5.
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10. Slide 10
Integrating Email Data With Other Systems
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What tools should I use to bridge the
gap between email marketing
performance and social media
activities?

11. Slide 11
How do I ensure that my emails are making it to my audience’s inboxes?
Improving Deliverability
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12. Slide 12
How do I effectively engage with current customers while simultaneously
onboarding new ones?
Growing and Retaining Customers
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13. Slide 13
How do I verify my emails are affecting conversions?
Achieving Measurable ROI
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14. Slide 14
Using Email to Optimize the CX
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Where does email fit in to my overall marketing approach?

15. Risks
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16. Slide 16
• Reputation
• CAN SPAM compliance
• Delivery issues
• Sending the wrong email
Risks
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17. Getting Started
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18. Slide 18
Types in Customer Journey
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Prospect TransactionalCustomer

19. Slide 19
Our Email Process
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20. Future of Email
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21. Slide 21
Marketing
Marketing emails need to be complimented by
other efforts, such as search engine
optimization, content creation, social media
engagement and behavior-based nurturing.
Your email marketing campaigns should be part
of a holistic approach to educate your
customer-base.
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22. Slide 22
• Smarter more consolidated marketing
• Marketers will continue to integrate data to serve up smarter more
relevant and targeted emails that will increase ROI
Future of Email
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23. Questions?
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Contact us at:
310-909-8109
www.agencyoasis.com
@agencyoasis