Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.

1. online
realtor
george “el guapo” cuevas
marketing exit realty redefined
312.320.8274
george@agentredefined.com
for more information about real estate
marketing & training please go to
agentredefined.com
agentredefined.com
Friday, January 18, 13

2. george cuevas
“el guapo”
george cuevas is a former realtor who now trains, wordpress websites
speaks, and blogs about online real estate IDX Press
marketing and branding. he is also the creator of Zillow, Trulia, Homes.com, & Realtor.com
the realtor training blog at agentredefined.com. marketing techniques & strategy
george is available to train you, your office, or come
Facebook for real estate
speak at your next event... contact me for more
Youtube for real estate
info...
Linkedin for real estate
my online marketing training will cover the
creating real estate property videos
following areas and can always be customized to
creating agent/realtor video
meet your needs.
real estate photography
access all of my training for FREE at the Realtor real estate marketing and branding
Training Blog at agentredefined.com iPad for real estate training
he’s also a really nice and funny guy
(p) 312.320.8274 (e) george@agentredefined.com
agentredefined.com
Friday, January 18, 13

3. why
first ask yourself WHY you want to market
yourself and properties online...
agentredefined.com
Friday, January 18, 13

4. reason &
goals
after you answered why you want to market
yourself online. then give make yourself
some reasons and goals for doing so....
agentredefined.com
Friday, January 18, 13

5. q: why is online marketing
for real estate is such a
BIG deal?
a: this is where the buyers
& sellers are.....
agentredefined.com
Friday, January 18, 13

6. marketing into the housing
recovery
housing recovery in the chicagoland
market began in Nov 2011/Jan 2012
current models project a 2-3 year recovery which is
highly dependent on external economic factors...
REO inventories continue to shrink
SHORT SALES maintain current volume
PRICES begin cautious increase and is varied
throughout the chicagoland market...
new construction starts will increase, and the housing
market will contribute to the overall economy and GDP
agentredefined.com
Friday, January 18, 13

7. marketing into the housing
recovery, part II
as the housing market RECOVERS this
does not mean we are back to the same
market we were in, like in 2004, 05, 06
buyer and seller patterns have changed dramatically
and permanently with regards to how real estate
information is obtained by consumers...
consumers are now EMPOWERED and
perform a substantial amount of
research before contacting a real estate
agent and continue to RESEARCH while
working with an agent
agentredefined.com
Friday, January 18, 13

8. THE DIGITAL HOUSE HUNT:
consumer and market trends in real estate
a joint study from the national
association of realtors and google
download available on ProsperWithExit.com
or at the NAR site
agentredefined.com
Friday, January 18, 13

9. the plan, part I
to build an ONLINE presence
1. get the training required
2. make your plan
3. set your goals
FREE YOUR mind...
you dont need to be a tech person in
order to market yourself online and build
an ONLINE presence
agentredefined.com
Friday, January 18, 13

10. if you can input a listing in the MLS, or
post an update with a picture onto
facebook....
then you are capable of marketing
yourself online.....
these are simply skills a REALTOR needs
to acquire
agentredefined.com
Friday, January 18, 13

11. the plan
basic
marketing basics & branding 101
level
social media marketing for real estate
trulia, zillow, home.com & realtor.com
marketing
advanced utilizing video for real estate
level
the paperless agent, full use of technology
for dealing with buyers/sellers
real estate blogging
BRAVEHEART
hyper-localization technique
LEVEL agentredefined.com
Friday, January 18, 13

12. the strategy
we have to be where the traffic is
search engine results, zillow, video, etc...
provide the information that buyers and sellers want
and need...
accept the changing marketplace
accept buyer & seller’s desire to obtain
information on their own...
avoid pitfalls of agents at the time of the crash...
get the training necessary to become a better marketer
online to improve your overall marketing
strategy...
agentredefined.com
Friday, January 18, 13

13. the strategy: third party
websites
35 million monthly visitors.
launched in 2006 by former microsoft execs.
SEATLE, WA
23 million monthly visitors
launched in 2005 by former dot.com
company exes. SAN FRANSCISCO
10-12 million monthly visitors.
Sold to Move.com from NAR
11 million monthly visitors.
owned by web company
who also owns rent.com
agentredefined.com
Friday, January 18, 13

14. CONTINUED: the strategy:
third party websites
there are 8 real estate residential sales
websites in the top 10 of the overall real
estate website category....
the remaining 2 are RENTAL websites...
two of the 8 are NATIONAL REAL
ESTATE BROKERAGES:
redfin & zip realty
agentredefined.com
Friday, January 18, 13

15. real estate | social media
facebook strategy
linkedin profile &
connections
YOUTUBE
agentredefined.com
Friday, January 18, 13

16. the strategy: video
video provides information/research
which is being sought after by buyers
and sellers at an increasing rate on
google...
two types of video are provided for
consumers online....
1. PROPERTY videos
2. real estate information
videos
agentredefined.com
Friday, January 18, 13

17. the strategy: local search terms
90% of home buyers searched
ONLINE during the home
buying process
real estate related searches on google.com
have grown 253% over the past 4 years...
LOCAL search terms and
websites were ranked highly on
google/NAR report...
agentredefined.com
Friday, January 18, 13

18. CONTINUED
the strategy: local search terms
HYPER-LOCALIZATION is how
agents take advantage of these
stats...
the use of blogging and IDX Press to create
LOCAL pages on your Wordpress webSITE
which UTILIZE “local search terms”
content is important
keywords are important
agentredefined.com
Friday, January 18, 13

19. the paperless agent
utilizing technology to leverage
efficiency and to WOW
clients...
iPad APPS: CARTAVI
zip forms
DOCU SIGN evernote
this trend is has started...
im learning it now.....
agentredefined.com
Friday, January 18, 13

20. thank you
for more information about real estate marketing & training please go to
agentredefined.com
george “el guapo” cuevas
trainer | speaker | blogger
agentredefined.com
Friday, January 18, 13