Recomendados
Recomendados
Más contenido relacionado
Similar a How Can We Stop Under Utilizing a Key User Experience Champion?
Similar a How Can We Stop Under Utilizing a Key User Experience Champion? (20)
Más de Aggregage
Más de Aggregage (20)
Último
Último (20)
How Can We Stop Under Utilizing a Key User Experience Champion?
- 1. 1
- 2. 2
- 3. 3
- 4. 4
- 5. Become a Customer-Driven Organization User-Driven Innovation User-Driven Development (UDD/UCD) • User Satisfaction User Experience (UX) • User Experience Design • Persona Research • User Journeys https://sloanreview.mit.edu/tag/user-driven-innovation/ https://www.usability.gov/what-and-why/user-centered-design.html https://www.agilealliance.org/wp- content/uploads/2016/08/Researh.2014.Jurca_.Hellmann.Maurer.pdf 5
- 6. Defining the Problem Our mission is to provide solutions customers find valuable • Identify the need • Validate the Value • Define a solution • Build and test the solution • Validate the solution delivers the Value • Delivery PM Dev Shipping/DevOps 6
- 7. Validate the solution delivers the Value When and how do we check? • While we are in progress (Sprint Demos/embed) • Customer rep and development team • Partial Feature validation • When there is something to show (demo) • Management review • High level technical review • Targeted use cases/Functional Review • When we are ready to deliver (hand-off) • Trial period/Beta Test • Compliance Review • Usability Review PM Dev User 7
- 8. The Need • Representatives that can speak for the user • Engaged as early as possible • Skilled in user psychology • With a voice that influences decision making UX $$$ Money Manpower Time/Repeatability 8
- 9. Add End-User Championship to QA Mission Too technically focused Not impartial Insufficient skill set Career accountability to the wrong side 9
- 10. Add End-User Championship to QA Mission Skill Set Certification needs Tools and Integrations Jobs to be Done Wingtip to Wingtip End to End Workflow Cycle Time/Flow Culture Lean Mindset Customer Focus Seat at the Table KPIs/Metrics Compensation/Rewards Knowledge Day in the Life User Pain Points Compensation The Why of Goals The Why of Tools Environment Training (QA) Exposure (PM) Resolve (Execs) Anthony Ulwick – Strategyn https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/what-is-jobs-to- be-done/ https://www.google.com/books/edition/What_Customers_Want_Using_Outcom e_Driven/NL4eMqlX_8YC?hl=en&gbpv=0 Wingtip to Wingtip - Steve Bennet – CEO Intuit, Symantec Recommended: https://www.google.com/books/edition/Rocket_Surgery_Made_Easy/9Q3OQVyX_- QC?hl=en&gbpv=0 Oreilly series – Lean UX 10
- 11. Ordinary World Innermost Cave Meet the Mentor Road Back Call to Adventure Refuse the Call Return with Elixir Resurrection Cross the Threshold Tests, Allies, Enemies Reward Ordeal Hero’s Journey Campbell, Joseph. The hero with a thousand faces. United Kingdom, Princeton University Press, 2004. 20th Century Fox ; Lucasfilm Limited production ; written and directed by George Lucas ; produced by Gary Kurtz. Star Wars. Episode IV, A New Hope. Beverly Hills, Calif. :20th Century Fox Home Entertainment, 2013. 11
- 12. Ordinary World Project Schedule at risk Hire the Pros Drive the Project home The Right Idea Getting the buy in New World View for PMO Deliver and Retro Pull the Trigger/Forming Storming New Insights Reconciliation/Norming Culture Journey 12
- 13. The Need • Representatives that can speak for the User • Engaged as early as possible • Skilled in User psychology • With a voice that influences decision making Possibilities • Hire pros if you can • Utilize the teams you already have • Give them the Skills • Give them the Knowledge • Give them the Culture • Give them the Opportunity to Grow Maybe even more than just QA 13
- 14. A big move toward Customer-Driven Organization and User-Driven Innovation Thank you! 14
- 15. 15