How to Establish and Sustain a Culture of Product Innovation
1. 1
HOW TO ESTABLISH
AND SUSTAIN A
CULTURE OF PRODUCT
INNOVATION
W/ BOB WEBBER, VP PRODUCT FLOW
OPTIMIZATION CONSTRUX
JULY 27, 2022 11:00 AM PDT,
2:00 PM EDT, 7:00 PM BST
Product Management Today
Empowering you to Empower Them
Rayvonne Carter
Webinar Coordinator,
Product Management Today
2. 2
03
Logi Analytics, an insight software company, empowers the
world’s software teams with the most intuitive, developer-grade
embedded analytics solutions, along with a group of dedicated
people invested in your success. Logi leverages your existing tech
stack, so you can quickly build, manage, and deploy your
application. And because Logi supports unlimited customization
and white-labeling, you have total control to make the
application uniquely your own.
Over 2,200 application teams have trusted Logi to help power
their businesses with sophisticated analytics capabilities. Logi
Analytics was recently awarded the 2020 “Best Business
Intelligence Solution” Proddy award by Product School, in
addition to being named a leader in Business Application
Research Center’s (BARC) BI & Analytics Survey 21 across several
categories, including Operational BI, Embedded BI, and Cloud
BI.Logi Analytics is headquartered in McLean, Virginia, with
offices in Ireland, England, Ukraine, and China.
3. 3
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining
and call in using the numbers below.
United States: +1 (213) 929-4212
Access Code: 548-838-834
Audio PIN: Shown after joining the webinar
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
Click on the Questions panel
to
interact with the presenters
11. 1
1
• Empowered people innovate more
• Innovative people collaborate more
• Happy employees are more
innovative
• 20% “Innovation Time” increases
innovation
Anecdotal evidence
12. 1
2
How I got here
GTE/AT&T/Lucent
Behavioral approach to
software engineering
13. 1
3
How I got here
Startups
Collaboration and
Innovation
15. 1
5
“Behavior”
A particular way of acting*
Behaviors are observable
Your company’s ”culture” is defined
by commonly observed behaviors
*Cambridge Dictionary
16. 1
6
Innovation Behavior Model
• Learning
Stakeholder value
• Researching
practical
technologies
• Generating ideas
• Prototyping ideas
• Creating a
presentation
• Creating a
demonstration
Opportunity
Awareness
Ideas Socialization
17. 1
7
Innovation Definition
Innovation is a non-obvious improvement in a
product, process or solution
that results in a measurable increase in stakeholder value
Innovate (verb) – to perform a set of behaviors that result in
innovation
18. 1
8
What your competitor made
Stakeholder value:
“I want to relax outside”
“Build a device that customers rate
8 out of 10 or better in terms of relaxation"
Stakeholder Value
Gilb, Tom, Stakeholder Engineering, Leanpubcom/StakeholderEngineering, July 21, 2021
19. 1
9
Frequent and timely positive reinforcement creates
motivation for behaviors that lead to innovation
Culture of Innovation
22. 2
2
The probability and strength of a behavior depend
upon the consequences anticipated by the individual
Principle 1 - Behavior and Consequences
“You have an opportunity to present your idea to the executives”
23. 2
3
Anticipation of a consequence is based on how consistently, and
how soon after the behavior, the consequence is experienced
Principle 2 - Consequence Effectiveness
Engineer moves task on Kanban board
24. 2
4
Either positive or negative consequences increase behavior
Principle 3 - Consequence Types
“Positive Reinforcement”
“Negative Reinforcement”
25. 2
5
Positive or Negative Reinforcement?
Unlocking Agile’s Missed Potential, Robert Webber, Wiley – IEEE Press
26. 2
6
A system of peer reinforcement must be built into the work
Innovation leaders establish the safe environment!
28. 2
8
You don’t have to reinforce the desired behavior every time
Principle 4 – Establishing Habits
29. 2
9
Innovation Impact?
▪ Suggestion box?
▪ Innovator of the Year?
▪ Patent awards?
▪ 20% innovation time?
▪ Innovation posters?
▪ Dedicated innovation team?
▪ Performance review goals?
Frequent and timely positive reinforcement
for behaviors that lead to innovation!
30. 3
0
Innovation Benchmark
1. My manager feels that innovation is important.
2. My peers recognize and support new ideas.
3. My department encourages and supports new ideas.
4. Our product or solution planning people encourage and support new ideas.
5. I have the opportunity to demonstrate innovative solutions.
6. I collaborate on ideas outside my team.
7. I make time to understand what our users want.
8. I make time to keep up with technologies that could improve our product.
9. Our product/solution introduction process lets me innovate.
10. I make time to innovate.
11. Innovation is important here.
Strongly Disagree 0
Disagree 1
Somewhat Disagree
2
Somewhat Agree 3
Agree 4
Strongly Agree 5
31. 3
1
Add the points for questions 1 – 11
Divide the sum by 55 (maximum score) to get percent
Scoring
35. 3
5
“Investment”
The smallest increment of functionality
with the potential to increase income
Fixed schedule and content of Waterfall planning
Agile Innovation Barrier
36. 3
6
▪ Investment conveys stakeholder value for Investment “product teams”
▪ Variable features and functionality to meet financial targets
▪ Investment backlog prioritized by Weighted Shortest Job First (WSJF)*
Agile Investment Planning
* Donald G. Reinertsen, The Principles of Product Development Flow, Celeritas Publishing, 2009
Sets the stage for a culture of innovation
Rate of Income Generation
Cycle Time
37. 3
7
Innovation Behavior Model
• Learning
Stakeholder value
• Researching
practical
technologies
• Generating ideas
• Prototyping ideas
• Creating a
presentation
• Creating a
demonstration
Opportunity
Awareness
Ideas Socialization
Frequent Positive Reinforcement
40. 4
0
Stakeholder Value Forums
As a cable subscriber, I want to minimize
the time to find what I want to watch
User
identity
Voice
recognitio
n
Genre
search
Personal
playlist
41. 4
1
Innovation Kanban
Stakeholder
Value Idea
In Work or
Funded
Proposed/
Demonstrated Implemented
Voice
recognition
Broadcast
search
Personalized
playlist
I want to
select music
from media
in car
without
distraction
42. 4
2
Development Framework?
Engineers set and meet goals
Problem defined
Daily peer reinforcement
Frequent demonstrations
Collaboration
User involvement
Agile Development!
Done Right
