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Product Market Fit: A Lesson from Sephora’s Head of Product

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Product Market Fit: A Lesson from Sephora’s Head of Product

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In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

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Product Market Fit: A Lesson from Sephora’s Head of Product

  1. 1. Product Market Fit: A Lesson from Sephora’s Head of Product OCTOBER 25, 2022 AT 12:30 PM PT, 3:30 PM ET, 8:30 PM BST Product Management Today The Path to Product-Led Growth
  2. 2. 03 As the leading Customer Success platform provider, Gainsight empowers hundreds of customer-focused businesses to deliver outcomes and exceptional experiences everyday. We (literally) wrote the book on Customer Success, but we refuse to let it stop there. We never stop looking for the “next best thing” and work with industry thought leaders to bring the latest best practices to our customers and community. Learn more about Gainsight at Gainsight.com
  3. 3. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (631) 992-3221 Access Code:815-472-058 Audio PIN: Shown after joining the webinar TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Click on the Questions panel to interact with the presenters
  4. 4. Product Market Fit: A Lesson from Sephora’s Head of Product Product Management Today The Path to Product-Led Growth
  5. 5. What is Product Market Fit?
  6. 6. What is Product Market Fit?
  7. 7. What is (Not) a Product Market Fit?
  8. 8. Why is it important?
  9. 9. Foundation to invest & scale
  10. 10. Is this just relevant for a startup?
  11. 11. Curbside
  12. 12. Crowdsourced Delivery
  13. 13. CUSTOMER CONNECT
  14. 14. How do you know you are doing it right?
  15. 15. How do you do it?
  16. 16. SHOPPING RECAP
  17. 17. POWER OF CONVERSATIONS
  18. 18. BUILDING @ SCALE
  19. 19. What are some pitfalls that I faced?
  20. 20. VP, Head of Product at Sephora Sneha Narahalli /in/rayvonnecarter/ Q&A productmanagement today.com Scan Me

Notas del editor

  • Fairly well defined methodology, lot of patience and little bit of luck
  • Fairly well defined methodology, lot of patience and little bit of luck
  • Fairly well defined methodology, lot of patience and little bit of luck
  • Fairly well defined methodology, lot of patience and little bit of luck
  • Customer Connect:
    Idea from previous life where we connect in store customers, online before you make a purchase
    Hypothesis seemed valid and made sense
    PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it

    Crowdsourced Delivery
    Platform that provides technology & operations for last mile delivery
    There is a need in the market but is there a niche that we could differentiate ourselves
    PMF is happening because your numbers are providing parity to the solution out there

    Curbside
    Usage was growing, feedback was great, buzz about it, more ideas for iterations
    Invehicle returns / exchanges / sweepstakes
  • Customer Connect:
    Idea from previous life where we connect in store customers, online before you make a purchase
    Hypothesis seemed valid and made sense
    PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it

    Crowdsourced Delivery
    Platform that provides technology & operations for last mile delivery
    There is a need in the market but is there a niche that we could differentiate ourselves
    PMF is happening because your numbers are providing parity to the solution out there

    Curbside
    Usage was growing, feedback was great, buzz about it, more ideas for iterations
    Invehicle returns / exchanges / sweepstakes
  • Customer Connect:
    Idea from previous life where we connect in store customers, online before you make a purchase
    Hypothesis seemed valid and made sense
    PMF is not happening, we weren’t seeing the adoption (even after multiple iterations), reviews weren’t that great, people are not talking about it

    Crowdsourced Delivery
    Platform that provides technology & operations for last mile delivery
    There is a need in the market but is there a niche that we could differentiate ourselves
    PMF is happening because your numbers are providing parity to the solution out there

    Curbside
    Usage was growing, feedback was great, buzz about it, more ideas for iterations
    Invehicle returns / exchanges / sweepstakes
  • Sean Ellis - In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. Admittedly this threshold is a bit arbitrary, but I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%. Of course progressing beyond “early traction” requires that these users represent a large enough target market to build an interesting business.

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