Build a Successful Advisory Practice with Passion and Purpose

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The Cherished Advisor®: 4 Steps to Building Your Client
Advisory Services Practice With Passion & Purpose
© Copyright The B3 Method Institute, 2021. All rights reserved.
Create WORK-LIFE HARMONY®
The Cherished Advisor®: 4 Steps to
Building Your Client Advisory Services
Practice With Passion & Purpose
“Entrepreneurs are willing
to work 80 hours/week to avoid
working 40 hours/week”
— Lori Greiner
Balance
Business Bliss
+ =
THE JOURNEY
Creating An Environment Of
Mindfulness & Collaboration
Striving For Success
In The Workplace
Being Empowered And
Maintaining Happiness
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Balance
Business Bliss
+ =
THE JOURNEY
In The Workplace
Being Empowered And
Step 1
Combining Passion
& Business
UNDERSTANDING
PERSONAL PURPOSE
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© Copyright The B3 Method Institute, 2021. All rights reserved. Create WORK-LIFE HARMONY®
MY STORY
What is your WHY?
A Business is a Labor of Love
• Why do you do what you do?
• How do you define success?
• How does your business & each
decision align with your personal
purpose?
CREATING MY PERSONAL
PURPOSE STATEMENT
The Value
You Create
Who You’re
Creating It For
The Expected
Outcome
+ =
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CREATING A SUCCESSFUL
PRACTICE WITH PURPOSE
Choosing
The Niche
Setup &
Configuration
Plan
Execution
Marketing
Plan
Process
Evaluation
Balance
Business Bliss
+ =
THE JOURNEY
In The Workplace
Being Empowered And
Step 2
Building a Business
to Scale
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Playing it Safe
Based on Our
Internal Stories
TAKE
CONTROL
Avoid The Business
(...And Staff...And Clients)
Run You…Take Control
Set goals for your practice.
Balance process and innovation.
Create a scalable business.
THE IMPORTANCE
OF SELF-CARE
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Love Your Clients
• Make a List of Current Clients
• Evaluate the List
• Group the List by Vertical
• Survey the Clients
A marketing
plan is not first
Market Assessment
Too Small to Succeed
Too Large to Matter
Marketplace Penetration
Room For Growth
Can You Make Money at it
SWOT
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CAS Best Practices
• Don’t do everything yourself - outsource &
delegate what you can
• Eliminate guilt to take time for yourself
• Online systems = Quality of life
• Select the right systems & people, so you can
do what you love
• Know your target market
• Create a scalable sales process
• Learning includes both technical & soft skills
• Change is CONSTANT, Agility is Key
Selecting The Right Solution
To Deliver Your Services
Tech Stack
Make a list of all technology you
currently use
Indicate what works well, what
does not, and why
Rank the technology
Identify where you want to be
technologically
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Electronic
Signatures
Invoices
Payroll
Task
Management
Document
Management
Templates
Procedures
POS
Collaboration
Office Tools
Email
Calendar
Reporting
Accounts
Payable
General
Ledger
Cash
WORKFLOW AUTOMATION
“
WHAT DOES A CLIENT VALUE
IN THEIR ACCOUNTANT?
TURN “CREDENCE” GOOD TO “EXPERIENCE” GOOD
I value a thorough pair of
eyes on the work. The money
is not my forte.
“
I rely on my accountant to
give me the big picture.
“
I rely on my accountant to make sure
my company is headed in the right
direction and that I’m using capital in
the right way.
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Relationship Cultivation
1
Awareness
5
Service
2
Discovery
4
Advocacy
RETHINK THE
CUSTOMER JOURNEY
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“
It’s when you’re uncomfortable that
you learn and grow the most.
Barbara Corcoran
Balance
Business Bliss
+ =
THE JOURNEY
In The Workplace
Being Empowered And
Step 3
• Creating Measurable goals
• Flexibility is key…change is constant
• Know your end game
• Align your business goals with your personal purpose
Planning & Patience
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MY STORY: GROWING THE BUSINESS
SETTING GOALS
• SMART Goals
• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
B3 Innovation Planning
Goals & Prioritization
B3 Blasters
50% Of Time
Mission Critical
Must Win
Failure Is Not An Option
True To Mission
B3 Brainstorming
20% Of Time
Future Options
Research & Development
B3 Banish
What To STOP Doing
Free Up Resources
Automate
B3 Basics
30% Of Time
Non-Differentiating Tasks
Must Do To Operate Business
“Good Enough”
B3 Blasters
50%
B3 Basics
30%
B3
Brainstorming
20%
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TEAM INNOVATION
Step 4
Sustain Success
THINK LIKE A CORPORATION
& REVIEW YOUR METRICS
The Tools to Measure Performance
Critical Success Factors Key Performance Indicators
Sales Goals
The Steps Taken to Succeed
Budgeting & Forecasting
Establish your Breakeven
Understand Your Cash Flow
Set Sales Goals &
Factor in Seasonality
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© Copyright The B3 Method Institute, 2021. All rights reserved. Create WORK-LIFE HARMONY®
DRIVING CHANGE MANAGEMENT
Align People to Values and Purpose
New KPI’s Focused on Growth
Correlate Growth Pathway to Skills for Success
30 DAY PERSONAL PLAN
WORK-LIFE
HARMONY®
MAINTAIN GREATER INNER PEACE
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CELEBRATE THE SMALL WINS
It’s a marathon, not a sprint
be ready for the challenges, glory,
disappointments & fun!
• Write down your goals, review & revise regularly
• Ensure business can scale - spend money on the necessary
infrastructure & professionals
• Separate the business from yourself
• Desperation creates bad decisions - know when to ask for help -
be open to advice & making changes
• Hire employees rather than a “Partner”
Closing Thoughts
• Learn to breathe...even in business
• Focus on the moment
• Prioritize the sequence of business decisions just
like you would with your practice
• Appreciate order…but remember that there isn’t
just one way to do things
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Which of these areas topics we discussed would
you choose to focus on in the next 30 days to
create an environment of innovation?
Balance
Business Bliss
+ =
THE JOURNEY
In The Workplace
Being Empowered And
WWW.BREAKINGBELIEFS.COM
Subscribe to Amy’s Breaking Beliefs Podcast
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WWW.BUSINESSBALANCEBLISS.COM
The Client Advisory Services Practice
Roadmap: The Cherished Advisor®
Step-by-Step Program
with Amy Vetter
Amy’s 30-Day Course
Offers a Proven Roadmap
Jan 7 – Feb 4
30 Days, 30 MODULES Including topics such as:
• Purpose
• Customers
• Vertical Niche
• Technology Stack
• Pricing
• Sales & Marketing
• People
• 12-Month Client Advisory Services Roadmap
The Client Advisory Services Practice Roadmap
The Cherished Advisor® Step-by-Step Program
Online Course: January 7 – February 4
Cost: $1195 per person
Course Includes:
• Weekly live group discussion & virtual
coaching sessions.
• 30 videos on each week’s topic to watch
when convenient.
• Up to 15 hours of CPE available.
• Activity worksheets for each module to
complete, submit, and discuss.
• Private Facebook group to ask questions
and share insights with each other.
WHAT’S NEXT?
Follow Amy: @amyvettercpa
Continue Your B3 Journey
More information at:
AMYVETTER.COM
Subscribe to Amy’s Blog & YouTube Channel
Live monthly free webinars
Subscribe to Amy’s Breaking Beliefs Podcast
Join The B3 Method Institute
Follow Amy on social media @amyvettercpa
Explore Books
Coaching services based on your needs
FREE 30 DAYS
Use offer code:
PURPOSE
Limited Time Only,
Expires midnight tonight
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Build a Successful Advisory Practice with Passion and Purpose

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Build a Successful Advisory Practice with Passion and Purpose