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Agile Marketing is a new community that emerged from the need to engage in more strategic digital marketing discussions surrounding sustainable integrated channel campaigns. The build-measure-learn feedback loop is now the new standard but we refuse sacrifice the visual aspect necessary to engage and attract consumers.
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9. What is Agile Management?
An iterative and adaptive process
where small, highly-collaborative teams
work in a series of short cycles,
incorporating rapid feedback,
to deliver emergent solutions,
emphasizing transparency
among all stakeholders.
10. Driven by user stories.
As a ____(role)_____,
I want __(goal)___
so that I can __(benefit)__.
11. This is a predictive process,
not an adaptive one.
46. Why agile adoption fails:
52% Inability to change culture
39% General resistance to change
34% Lack of manager support
Source: VersionOne 6th Annual State of Agile Survey
47.
48. “To the uninitiated (and sometimes
even to those in the industry),
this way of working feels like
barely controlled chaos.”
February 2013
www.mckinseyquarterly.com/Business_Technology/BT_Organization/Competing_in_a_digital_world_Four_lessons_from_the_software_industry_3058
49. Challenge in a Complex Domain
“Of primary concern is the
temptation to fall back into
traditional command-and-control
management styles—
to demand fail-safe business plans
with defined outcomes.”
– David J. Snowden and Mary E. Boone
A Leader’s Framework for Decision Making
51. “Accelerated cycles,
increased transparency,
and teaming outside the
typical organizational boundaries
(both within and outside the company)
will have great impact.”
February 2013
www.mckinseyquarterly.com/Business_Technology/BT_Organization/Competing_in_a_digital_world_Four_lessons_from_the_software_industry_3058
53. Excessive self-promotion
of the group.
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