SlideShare una empresa de Scribd logo
1 de 3
Descargar para leer sin conexión
1) Fill in middle section below with content
2) Preview formatting to the right
3) Paste final copy into code tab for your website
Social Site Max. Characters Text to be displayed on the social media sites Characters Remaining
Facebook Title This is your header copy. 14
Facebook Text
(159 char)
This is where your description text goes (i.e. I just did
something and now you should too).
67
Facebook recommends your image be at least 1200x630 pixels.
Linked-In
(200 char)
Designed to make your SEO efforts future-proof, this
step-by-step Google SEO template uses an approach
that has only improved in ranking over time - a cheat
sheet for the post Hummingbird SEO. …
6
Google+
Google will just take your image and title, the only
copy is added by the user.
N/A
©	
  Copyright	
  2014	
  Unfunnel.com	
  LLC
Campaign Name:
Campaign URL(s):
Twitter Text
(140 char)
This is just a test to see how many characters I can
write in this tweet so I can put it in the unfunnel
template. I guess this is about it.
0
Email
(no character
limit)
Put anything you want but to be safe, stick to text-only
content to ensure it works across all email clients.
N/A
Share This
(117 char)
I just did something really great and want to share it
with you!
53
Social Sharing Metadata Visualizer Tool
This is where your description text goes (i.e. I just did something and
now you should too).
This is your header copy.
This is just a test to see how many characters I can write in this tweet so I can put it in the
unfunnel template. I guess this is about it.
Designed to make your SEO efforts future-proof, this step-
by-step Google SEO template uses an approach that has
only improved in ranking over time - a cheat sheet for the
post Hummingbird SEO. …
I just did something really great and want to share it with you!
This	
  code	
  goes	
  on	
  you	
  page	
  between	
  the	
  <head>	
  tags:
<6tle>Page	
  Title.	
  Maximum	
  length	
  60-­‐70	
  characters</6tle>	
  
<meta	
  name="descrip6on"	
  content="Page	
  descrip6on.	
  No	
  longer	
  than	
  155	
  characters."	
  />	
  
	
  
<!-­‐-­‐	
  TwiIer	
  Card	
  data	
  -­‐-­‐>	
  	
  
<meta	
  name="twiIer:card"	
  value="summary">	
  
	
  
<!-­‐-­‐	
  Open	
  Graph	
  data	
  -­‐-­‐>	
  	
  
<meta	
  property="og:6tle"	
  content="PUT	
  YOUR	
  TITLE	
  HERE"	
  />	
  	
  
<meta	
  property="og:type"	
  content="website"	
  />	
  	
  (This	
  could	
  also	
  be	
  "ar6cle")	
  
<meta	
  property="og:url"	
  content="	
  hIp://www.yoursite.com/"	
  />	
  
<meta	
  property="og:image"	
  content="hIp://www.yoursite.com/yourimagename.png"	
  />	
  
<meta	
  property="og:descrip6on"	
  content="PUT	
  YOUR	
  DESCRIPTION	
  HERE"	
  />	
  
	
  
	
  
<!-­‐-­‐	
  Google	
  Authorship	
  and	
  Publisher	
  Markup	
  -­‐-­‐>	
  	
  
<link	
  rel="author"	
  href="	
  hIps://plus.google.com/+YOURNAMEHERE/posts"/>	
  
<link	
  rel="publisher"	
  href=”	
  hIps://plus.google.com/+YOURNAMEHERE"/>	
  
	
  
<!-­‐-­‐	
  Schema.org	
  markup	
  for	
  Google+	
  -­‐-­‐>	
  	
  	
  
<meta	
  itemprop="name"	
  content="PUT	
  YOUR	
  TITLE	
  HERE">	
  	
  
<meta	
  itemprop="descrip6on"	
  content="PUT	
  YOUR	
  DESCRIPTION	
  HERE">	
  	
  
<meta	
  itemprop="image"	
  content="hIp://www.yoursite.com/yourimagename.png">	
  
	
  
<!-­‐-­‐	
  TwiIer	
  Card	
  data	
  -­‐-­‐>	
  	
  
<meta	
  name="twiIer:card"	
  content="summary">	
  	
  
<meta	
  name="twiIer:site"	
  content="@YOURNAME">	
  	
  
<meta	
  name="twiIer:6tle"	
  content="YOUR	
  TITLE	
  HERE">	
  	
  
<meta	
  name="twiIer:descrip6on"	
  content="PUT	
  YOUR	
  DESCRIPTION	
  HERE">	
  	
  
<meta	
  name="twiIer:creator"	
  content="@YOURNAME">	
  	
  
<meta	
  name="twiIer:image"	
  content="	
  hIp://www.yoursite.com/yourimagename.png">	
  
	
  
Source:	
  http://moz.com/blog/meta-­‐data-­‐templates-­‐123
Tools	
  for	
  tes*ng	
  and	
  approval	
  
	
  
A.	
  Twi5er	
  Valida*on	
  Tool	
  
	
  
h:ps://dev.twi:er.com/docs/cards/valida>on/validator	
  
	
  
Before	
  your	
  cards	
  show	
  on	
  Twi:er,	
  you	
  must	
  first	
  have	
  your	
  domain	
  approved.	
  Fortunately,	
  it's	
  a	
  super-­‐easy	
  process.	
  AIer	
  you	
  
implement	
  your	
  cards,	
  simply	
  enter	
  your	
  sample	
  URL	
  into	
  the	
  valida>on	
  tool.	
  AIer	
  checking	
  your	
  markup,	
  select	
  the	
  "Submit	
  
for	
  Approval"	
  bu:on.	
  
	
  
B.	
  Facebook	
  Debugger	
  
	
  
h:ps://developers.facebook.com/tools/debug	
  
	
  
You	
  don't	
  need	
  prior	
  approval	
  for	
  your	
  meta	
  informa>on	
  to	
  show	
  on	
  Facebook,	
  but	
  the	
  debugging	
  tool	
  they	
  offer	
  gives	
  you	
  a	
  
wealth	
  of	
  informa>on	
  about	
  all	
  your	
  tags	
  and	
  can	
  also	
  analyze	
  your	
  Twi:er	
  tags.	
  
	
  
C.	
  Google	
  Structured	
  Data	
  Tes*ng	
  Tool	
  
	
  
h:p://www.google.com/webmasters/tools/richsnippets	
  
	
  
Webmasters	
  tradi>onally	
  use	
  the	
  structured	
  data	
  tes>ng	
  tool	
  to	
  test	
  authorship	
  markup	
  and	
  preview	
  how	
  snippets	
  will	
  appear	
  
in	
  search	
  results,	
  but	
  you	
  can	
  also	
  use	
  see	
  what	
  other	
  types	
  of	
  meta	
  data	
  Google	
  is	
  able	
  to	
  extract	
  from	
  each	
  page.	
  
	
  
D.	
  Pinterest	
  Rich	
  Pins	
  Validator	
  
	
  
h:p://developers.pinterest.com/rich_pins/validator/	
  
	
  
Like	
  Twi:er,	
  Pinterest	
  requires	
  an	
  approval	
  process	
  to	
  enable	
  Rich	
  Pin	
  func>onality.	
  Use	
  the	
  Rich	
  Pin	
  Validator	
  tool	
  to	
  test	
  your	
  
data	
  markup	
  and	
  apply	
  for	
  approval	
  at	
  the	
  same	
  >me.	
  
	
  
Helpful	
  Links:	
  
	
  
Facebook	
  
h:ps://developers.facebook.com/docs/opengraph/howtos/maximizing-­‐distribu>on-­‐media-­‐content	
  
	
  

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Social Metadata 2014 Visualizer Tool

  • 1. 1) Fill in middle section below with content 2) Preview formatting to the right 3) Paste final copy into code tab for your website Social Site Max. Characters Text to be displayed on the social media sites Characters Remaining Facebook Title This is your header copy. 14 Facebook Text (159 char) This is where your description text goes (i.e. I just did something and now you should too). 67 Facebook recommends your image be at least 1200x630 pixels. Linked-In (200 char) Designed to make your SEO efforts future-proof, this step-by-step Google SEO template uses an approach that has only improved in ranking over time - a cheat sheet for the post Hummingbird SEO. … 6 Google+ Google will just take your image and title, the only copy is added by the user. N/A ©  Copyright  2014  Unfunnel.com  LLC Campaign Name: Campaign URL(s): Twitter Text (140 char) This is just a test to see how many characters I can write in this tweet so I can put it in the unfunnel template. I guess this is about it. 0 Email (no character limit) Put anything you want but to be safe, stick to text-only content to ensure it works across all email clients. N/A Share This (117 char) I just did something really great and want to share it with you! 53 Social Sharing Metadata Visualizer Tool This is where your description text goes (i.e. I just did something and now you should too). This is your header copy. This is just a test to see how many characters I can write in this tweet so I can put it in the unfunnel template. I guess this is about it. Designed to make your SEO efforts future-proof, this step- by-step Google SEO template uses an approach that has only improved in ranking over time - a cheat sheet for the post Hummingbird SEO. … I just did something really great and want to share it with you!
  • 2. This  code  goes  on  you  page  between  the  <head>  tags: <6tle>Page  Title.  Maximum  length  60-­‐70  characters</6tle>   <meta  name="descrip6on"  content="Page  descrip6on.  No  longer  than  155  characters."  />     <!-­‐-­‐  TwiIer  Card  data  -­‐-­‐>     <meta  name="twiIer:card"  value="summary">     <!-­‐-­‐  Open  Graph  data  -­‐-­‐>     <meta  property="og:6tle"  content="PUT  YOUR  TITLE  HERE"  />     <meta  property="og:type"  content="website"  />    (This  could  also  be  "ar6cle")   <meta  property="og:url"  content="  hIp://www.yoursite.com/"  />   <meta  property="og:image"  content="hIp://www.yoursite.com/yourimagename.png"  />   <meta  property="og:descrip6on"  content="PUT  YOUR  DESCRIPTION  HERE"  />       <!-­‐-­‐  Google  Authorship  and  Publisher  Markup  -­‐-­‐>     <link  rel="author"  href="  hIps://plus.google.com/+YOURNAMEHERE/posts"/>   <link  rel="publisher"  href=”  hIps://plus.google.com/+YOURNAMEHERE"/>     <!-­‐-­‐  Schema.org  markup  for  Google+  -­‐-­‐>       <meta  itemprop="name"  content="PUT  YOUR  TITLE  HERE">     <meta  itemprop="descrip6on"  content="PUT  YOUR  DESCRIPTION  HERE">     <meta  itemprop="image"  content="hIp://www.yoursite.com/yourimagename.png">     <!-­‐-­‐  TwiIer  Card  data  -­‐-­‐>     <meta  name="twiIer:card"  content="summary">     <meta  name="twiIer:site"  content="@YOURNAME">     <meta  name="twiIer:6tle"  content="YOUR  TITLE  HERE">     <meta  name="twiIer:descrip6on"  content="PUT  YOUR  DESCRIPTION  HERE">     <meta  name="twiIer:creator"  content="@YOURNAME">     <meta  name="twiIer:image"  content="  hIp://www.yoursite.com/yourimagename.png">    
  • 3. Source:  http://moz.com/blog/meta-­‐data-­‐templates-­‐123 Tools  for  tes*ng  and  approval     A.  Twi5er  Valida*on  Tool     h:ps://dev.twi:er.com/docs/cards/valida>on/validator     Before  your  cards  show  on  Twi:er,  you  must  first  have  your  domain  approved.  Fortunately,  it's  a  super-­‐easy  process.  AIer  you   implement  your  cards,  simply  enter  your  sample  URL  into  the  valida>on  tool.  AIer  checking  your  markup,  select  the  "Submit   for  Approval"  bu:on.     B.  Facebook  Debugger     h:ps://developers.facebook.com/tools/debug     You  don't  need  prior  approval  for  your  meta  informa>on  to  show  on  Facebook,  but  the  debugging  tool  they  offer  gives  you  a   wealth  of  informa>on  about  all  your  tags  and  can  also  analyze  your  Twi:er  tags.     C.  Google  Structured  Data  Tes*ng  Tool     h:p://www.google.com/webmasters/tools/richsnippets     Webmasters  tradi>onally  use  the  structured  data  tes>ng  tool  to  test  authorship  markup  and  preview  how  snippets  will  appear   in  search  results,  but  you  can  also  use  see  what  other  types  of  meta  data  Google  is  able  to  extract  from  each  page.     D.  Pinterest  Rich  Pins  Validator     h:p://developers.pinterest.com/rich_pins/validator/     Like  Twi:er,  Pinterest  requires  an  approval  process  to  enable  Rich  Pin  func>onality.  Use  the  Rich  Pin  Validator  tool  to  test  your   data  markup  and  apply  for  approval  at  the  same  >me.     Helpful  Links:     Facebook   h:ps://developers.facebook.com/docs/opengraph/howtos/maximizing-­‐distribu>on-­‐media-­‐content