¬¬¬This comprehensive Excel template includes:
• A dynamic visualization tool within Excel with the latest social sharing screenshots
• A template for the code and where to drop in your new content
• Helpful links and validation tools for each social network from top industry leaders like SEO Moz
2. This
code
goes
on
you
page
between
the
<head>
tags:
<6tle>Page
Title.
Maximum
length
60-‐70
characters</6tle>
<meta
name="descrip6on"
content="Page
descrip6on.
No
longer
than
155
characters."
/>
<!-‐-‐
TwiIer
Card
data
-‐-‐>
<meta
name="twiIer:card"
value="summary">
<!-‐-‐
Open
Graph
data
-‐-‐>
<meta
property="og:6tle"
content="PUT
YOUR
TITLE
HERE"
/>
<meta
property="og:type"
content="website"
/>
(This
could
also
be
"ar6cle")
<meta
property="og:url"
content="
hIp://www.yoursite.com/"
/>
<meta
property="og:image"
content="hIp://www.yoursite.com/yourimagename.png"
/>
<meta
property="og:descrip6on"
content="PUT
YOUR
DESCRIPTION
HERE"
/>
<!-‐-‐
Google
Authorship
and
Publisher
Markup
-‐-‐>
<link
rel="author"
href="
hIps://plus.google.com/+YOURNAMEHERE/posts"/>
<link
rel="publisher"
href=”
hIps://plus.google.com/+YOURNAMEHERE"/>
<!-‐-‐
Schema.org
markup
for
Google+
-‐-‐>
<meta
itemprop="name"
content="PUT
YOUR
TITLE
HERE">
<meta
itemprop="descrip6on"
content="PUT
YOUR
DESCRIPTION
HERE">
<meta
itemprop="image"
content="hIp://www.yoursite.com/yourimagename.png">
<!-‐-‐
TwiIer
Card
data
-‐-‐>
<meta
name="twiIer:card"
content="summary">
<meta
name="twiIer:site"
content="@YOURNAME">
<meta
name="twiIer:6tle"
content="YOUR
TITLE
HERE">
<meta
name="twiIer:descrip6on"
content="PUT
YOUR
DESCRIPTION
HERE">
<meta
name="twiIer:creator"
content="@YOURNAME">
<meta
name="twiIer:image"
content="
hIp://www.yoursite.com/yourimagename.png">
3. Source:
http://moz.com/blog/meta-‐data-‐templates-‐123
Tools
for
tes*ng
and
approval
A.
Twi5er
Valida*on
Tool
h:ps://dev.twi:er.com/docs/cards/valida>on/validator
Before
your
cards
show
on
Twi:er,
you
must
first
have
your
domain
approved.
Fortunately,
it's
a
super-‐easy
process.
AIer
you
implement
your
cards,
simply
enter
your
sample
URL
into
the
valida>on
tool.
AIer
checking
your
markup,
select
the
"Submit
for
Approval"
bu:on.
B.
Facebook
Debugger
h:ps://developers.facebook.com/tools/debug
You
don't
need
prior
approval
for
your
meta
informa>on
to
show
on
Facebook,
but
the
debugging
tool
they
offer
gives
you
a
wealth
of
informa>on
about
all
your
tags
and
can
also
analyze
your
Twi:er
tags.
C.
Google
Structured
Data
Tes*ng
Tool
h:p://www.google.com/webmasters/tools/richsnippets
Webmasters
tradi>onally
use
the
structured
data
tes>ng
tool
to
test
authorship
markup
and
preview
how
snippets
will
appear
in
search
results,
but
you
can
also
use
see
what
other
types
of
meta
data
Google
is
able
to
extract
from
each
page.
D.
Pinterest
Rich
Pins
Validator
h:p://developers.pinterest.com/rich_pins/validator/
Like
Twi:er,
Pinterest
requires
an
approval
process
to
enable
Rich
Pin
func>onality.
Use
the
Rich
Pin
Validator
tool
to
test
your
data
markup
and
apply
for
approval
at
the
same
>me.
Helpful
Links:
Facebook
h:ps://developers.facebook.com/docs/opengraph/howtos/maximizing-‐distribu>on-‐media-‐content