Show me the Value - Sagi Smolarski
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Agile and Lean both emphasize the need to focus on customer value, and accordingly, we all want valuable user stories, but when we take a look at user stories teams are working on, we often have a hard time to see where that value is hiding. Let’s take another look at user stories and their value, and see how we can extract more value out of our user stories. We’ll analyze some real-life examples of user stories and will try to spell out their value by asking some questions we should always be asking while we create user stories.
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Show me the Value - Sagi Smolarski
- 2. Your highest priority shall be tosatisfy thecustomerthrough early and continuous deliveryof valuablesoftware THOUSHALTSEEK VALUE
- 4. User Stories Hell add item from app send item via whatsapp order items manually time shopping session share shopping list save shopping list group items by area premium version - no ads competition mode log in redesign icon analytics emails item automated test white labeling - logo
- 5. Cargo Cult Story Format As a shopper I want to save items in my shopping list so that I can have items in my shopping list
- 11. ShopCrazed Your Shopping Cart App Marshmallows Milk [2] Marashinos Marmite Mars bars Marshmallows Marsupials Maltesers Maltodextrin ✔ ✔ ✔ ✔ Example: ShopCrazed - Manage your shopping list ✔ Stop forgetting items to buy ✔ Spend less time at the store
- 12. ShopCrazed Your Shopping Cart App Marshmallows Milk [2] Marashinos Marmite Mars bars Marshmallows Marsupials Maltesers Maltodextrin ✔ ✔ ✔ ✔ Marshmallows Milk [2] Marashinos Marmite Mars bars Marshmallows Marsupials Maltesers Maltodextrin ✔ ✔ ✔ White Labeling
- 13. White Labeling custom logo brand-specific app publisher Custom color scheme Custom contact-us link Brand-specific analytics Basic brand admin Add item from admin console brand-specific build Checkout from app Brand promos - manual push Scan item in store Brand license Branch location and info Premium brand features Brand promos admin
- 14. From Feature to MMFs Minimal Marketable Feature What is the minimum we need to deliver in order to generate an impact? Brand-specific build Publish to app store as separate app Custom skin - logo, color theme Upload list of products Upload list of prices Branch info Show promotion items Brand-specific activity report White Labeling MMF White Labeling
- 15. Mind the MMFs MMF5 DISCOVERY EXECUTION VALIDATION Basic White labeling Group items MMF7 MMF8 White labeling phase 2 STORY 5.3 STORY 5.3 STORY 5.3 STORY 5.3 STORY 5.3 publish branded app DOING DONETODO The BIG Picture Brand BuildCustom logo
- 16. Use Minimal Marketable Features (MMFs) to plan, execute, track & deliver value Insight #1
- 17. As a ShopCrazed CFO I want to offer a white-labelled version so That we can sell to other businesses As your user, WIIFM?
- 18. B2B == >$$$ Sure, Money is Important...
- 19. --
- 20. Yes, sure. I’m liking you very much...
- 21. Reframe as User Value ✔ Our company helps our customers even before they enter our store ✔ When a customer remembers something she needs to buy she wants to have a way to record this need so she doesn’t forget to buy it when she gets to our store OUR CUSTOMER
- 22. ✔ LINKED TO OUR PURPOSE ✔ ASSUMPTIONS WE CAN VALIDATE ✔ BEHAVIOR WE CAN MEASURE ✔ IF THERE IS DEMAND, WILL BOOST OUR PROFITS ✔ By providing a shopping list app, We help our customers even before they enter our store ✔ When a customer remembers something she needs to buy, and she is not in our store and not at home, she wants to have a way to record this need so she doesn’t forget to buy it when she gets to our store
- 23. Value != MoneyValue Insight #2
- 24. “People want a quarter-inch hole, not a quarter-inch drill”
- 26. Focus on Goals & Impact WHY WHO HOW ✔✔ ✔ ACTOR NEED DELIVERABLES CAPABILITY WHAT BUSINESS GOAL http://impactmapping.org/
- 27. Focus on Goals & Impact WHY WHO HOW ✔✔ ✔ USER NEED SOLUTION CAPABILITY WHAT BUSINESS GOAL SUPERMARKET CHAINS MARKETING STAFF ENGAGE PATRONS OUTSIDE THE STORE PUSH SALES INFO AND COUPONS PUSH NOTIFICATION ON PHONE, WITH LINK TO COUPON 5 WHITE LABELED APPS EXAMPLE
- 28. 31 2 4 GOAL ACTOR IMPACT DELIVERABLE ACTOR IMPACT IMPACT DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE ✔
- 29. 31 2 4 GOAL ACTOR IMPACT DELIVERABLE ACTOR IMPACT IMPACT DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE DELIVERABLE ✔ In order to... As a... I want to... ✔
- 30. Use Impact Mapping to start with the “Why” Insight #3
- 31. Benefits Feature: 8GB storage Benefit: 1,000 songs in my pocket
- 32. Value is... Small performs a significant job for me projects a good future version of myself desirable benefit 1GB Thumb nav Playlists 1,000 Songs In Your Pocket useful attributes
- 33. A job it can do for me A medicine
- 34. The Pyramid of Work Item Value LESS RISK MORE SPEED INTERNAL FEEDBACK USER BENEFIT JOB MEANING EXTERNAL FEEDBACK PROFIT/SAVINGS USABLE RELIABLE USEFUL CONVENIENT PLEASURABLE
- 35. SELF ACTUALIZATION SAFETY The Pyramid of Work Item Value ABRAHAM MASLOW Hey, this looks familiar! LESS RISK MORE SPEED INTERNAL FEEDBACK USER BENEFIT JOB MEANING EXTERNAL FEEDBACK PROFIT/SAVINGS
- 36. LESS RISK MORE SPEED INTERNAL FEEDBACK USER BENEFIT JOB MEANING EXTERNAL FEEDBACK PROFIT/SAVINGS How Are You Hitting Your Target?
- 37. The Pyramid of Work Item Value LESS RISK MORE SPEED INTERNAL FEEDBACK USER BENEFIT JOB MEANING EXTERNAL FEEDBACK PROFIT/SAVINGS Product MMF User Story Spike, Task
- 38. Add item from app Send item via whatsapp Order items manually Time shopping session Share shopping list save shopping list ads premium version - no ads competition mode Basic OCR Redesign design icon analytics emails item automated test Balance Your Backlog
- 39. Value is multidimensional. Identify which value your items provide, and balance your backlog. Insight #4
- 40. The Pyramid of Work Item Value LESS RISK MORE SPEED INTERNAL FEEDBACK USER BENEFIT JOB MEANING EXTERNAL FEEDBACK PROFIT/SAVINGS ? ? ? ? ? ? ? These will typically be assumptions
- 41. Build Measure Learn Insights Product Data Not only for startups... Validated Learning
- 42. Identify and Validate your assumptions Insight #5
- 43. Summary Use Impact Mapping to start with the value 1 2 Money is the outcome, not the goal 3 Different values - Balance your backlog4 Identify your assumptions and validate them5 Track Value using MMFs