Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful..

1. Computer Engineering & Statistics Agency
The Power of Testimonials
Convincing people that your product or service is actually any good can be
difficult, especially online where people may have been burned in the past. Most
people won’t buy from you without some sort of pre-existing relationship, and
anything that boosts your credibility can clearly only be a good thing. Before
people invest in your product or opt-in to your list they want to be sure that they
aren’t wasting their time or money. This is why testimonials are so powerful - they
have far more credibility than anything you write yourself simply because they are
someone else’s opinion.
So how do you get testimonials? Start by getting into the habit of asking anyone
who buys from you to give you their opinion. If your product or service is actually
of good quality then the feedback you get should be overwhelmingly positive. Try
producing a short questionnaire and send it to all your customers. Obviously not
everyone will oblige, but those who do may give you valuable quotes that you can
use as testimonials in your business.
Another strategy is to give away copies of your product to other marketers on the
basis that they will give you their honest opinion – and make sure it is honest as
well! It is quite easy to get people to give you testimonials since it is free
advertising for the other person and boosts their own credibility.
Where should you include testimonials? You should definitely put them onto your
sales pages and squeeze pages, but there are other places too – in emails to your list
or posts on your blog.
You can also go beyond the testimonial by producing case studies. Has one of your
customers had a success story because of your product? If you can produce a good
case study you’ll help people to understand more about your offering, whilst also
re-assuring them that it is the right thing for them. Case studies can make excellent
press releases too, giving your online PR a boost and getting you some valuable
free advertising and coverage in the media if your press release gets picked up by
publications.
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2. Computer Engineering & Statistics Agency
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