On the one hand, Twitter is as simple as it gets. 140 character posts. Follow people, and most follow you back. Reply to people, use a hashtag to be a part of specific conversations...sounds easy, right? Twitter also goes rabbit-hole deep, and most of the use by its 500 million members happens "off-platform" - through a whole host of tools, apps, services, dashboards, and analytics designed to help you make the most of your Twitter experience. So, once you've mastered the basics of Twitter - setting up your account, starting to tweet, finding people to follow - what comes next? How do you make sense of this awesome serendipity portal, which now ranks only behind Google and YouTube as the third-largest search engine in the world? In this presentation, originally delivered for a Women Inspiring Women 2012 Entrepreneurial Series workshop, Allen Voivod pulls the curtain back on some of the tools, tactics, and strategies he and his co-Ally in Possibility Lani Voivod use to succeed with Twitter at Epiphanies, Inc.

1. A-Ha Yourself! With Social Media #AhaNH
Twitter Crash Course!
Lani & Allen Voivod
Co-Owners and
Your Allies in Possibility
Epiphanies, Inc.
@AllenVoivod
@LaniVoivod
Source: GollyGforce on Flickr
(CC BY 2.0)
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

2. A-Ha Yourself! With Social Media #AhaNH
“…burning with
curiosity, she ran across
the field after it, and fortunately was
just in time to see it pop down a
large rabbit-hole under the hedge.
“In another moment down went
Alice after it, never once considering
how in the world she was to get out
again.”
--Alice’s Adventures in Wonderland
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

3. A-Ha Yourself! With Social Media #AhaNH
Coming up…
• Since about 70-80% of Twitter use is off-site,
70-80% of this session features off-site ways to
maximize your success.
• Secret note: The bullet point above is 120
characters long, the ideal length to allow old-style
retweeting – aka sharing - of your tweets.
• Let’s go!
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

4. A-Ha Yourself! With Social Media #AhaNH
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

5. A-Ha Yourself! With Social Media #AhaNH
The Basics…
http://aha.to/
TwitterSmallBizGuide
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

6. A-Ha Yourself! With Social Media #AhaNH
Source:
Loren Javier
on Flickr
(CC BY-ND 2.0)
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

7. A-Ha Yourself! With Social Media #AhaNH
Twitter Is a…
• One-on-one relationship-building platform
• Serendipity engine
• Business/industry intelligence source
• Lead generation/affiliate sales driver
• Collaborative attention-getter
• Gatekeeper-bypassing access door
• It’s what YOU decide you want it to be!
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

8. A-Ha Yourself! With Social Media #AhaNH
On Twitter: Lists
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

9. A-Ha Yourself! With Social Media #AhaNH
On Twitter: Say It Again!
“If I follow common wisdom, I would
have tweeted it once and lost 1,200
clicks—that’s the bottom line.”
Source: http://
holykaw.alltop.com/
the-art-of-the-repeat-
tweet
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

10. A-Ha Yourself! With Social Media #AhaNH
On Twitter: Saved & Advanced Search
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

11. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: HootSuite
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

12. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: Bit.ly
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

13. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: Get in the Sharing Habit!
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

14. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: TweetAdder
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

15. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: TweetAdder
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

16. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: TweetChat
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

17. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: Crowdbooster
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

18. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: Crowdbooster
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

19. A-Ha Yourself! With Social Media #AhaNH
Off Twitter: Data Crunchers
Source:
Poynter Institute)
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

20. A-Ha Yourself! With Social Media #AhaNH
Final Thought…
“If opportunity doesn't
knock, build a door.”
– Milton Berle (at right with
Frank Sinatra and Tony Curtis)
Source:
classic film scans on
Flickr (CC BY 2.0)
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)

21. A-Ha Yourself! With Social Media #AhaNH
603-524-5248
Hey@EpiphaniesInc.com
Connect @LaniVoivod, @AllenVoivod
with Lani Facebook.com/AhaYourself
& Allen Pinterest.com/EpiphaniesInc
LinkedIn.com/Company/Epiphanies-Inc
Slideshare.net/AhaYourself
YouTube.com/AhaYourself
gplus.to/AhaYourself
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@WomenInspiring
Facebook.com/AhaYourself
|
Facebook.com/WomenInspiringWomen
Women
Inspiring
Women
(wiwnh.com)