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Emotiv EPOC
Headset
Points Covered
• What is Emotive EPOC Headset?
• Device Items
• Device Installation (Hardware &
Software)
• Device Capabil...
Emotiv Systems
• Emotiv systems develop brain computer interaction (BCI)
technologies to emulate human actions.
EPOC - Insight Comparison
• Both are input devices that works as the interface between
computer and brain.
Design Goal
Sen...
Design Goal
Designed for end user
applications
Designed for research
Sensors
5 Sensors 16 Sensors
Cost
299$ 399$
Device Items
16 Sensor Pack
USB Transceiver
Battery Recharger
Headset
Saline Solution
Device Installation
Hardware Installation
Software Installation
Device Items
Software
Emotiv Control Panel
Device Capabilities
Built-in
Advanced
Inertial Sensor
Facial Expressions
Smile Laugh
Brow
Raise
Wink
EEG Signals
Excitement Interest
Relaxation Stress
Focus
Device Applications
Application 1
Application 2
Application 3
Device Research Papers
• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimu...
Device Research Papers
• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimu...
Consumer neuroscience: Assessing the
brain response to marketing stimuli
using electroencephalogram (EEG)
and eye tracking...
Consumer Neuroscience
• An emerging field that combines psychology,
neuroscience, and economics to study how
the brain is p...
Neuromarketing
• Human brain activity can provide marketers
with information not obtainable via
conventional marketing res...
Electroencephalogram (EEG)
• Human brain signal and its main spectral
bands of Delta, Theta, Alpha, Beta, and
Gamma are us...
Neuromarketing Goals
1. Detect the small changes in commercial stimuli
that may prove to have substantial impacts on
marke...
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Emotiv EPOC EEG Headset

Emotiv EPOC device for analysing brain signal.

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Emotiv EPOC EEG Headset

  1. 1. Emotiv EPOC Headset
  2. 2. Points Covered • What is Emotive EPOC Headset? • Device Items • Device Installation (Hardware & Software) • Device Capabilities • Device Applications
  3. 3. Emotiv Systems • Emotiv systems develop brain computer interaction (BCI) technologies to emulate human actions.
  4. 4. EPOC - Insight Comparison • Both are input devices that works as the interface between computer and brain. Design Goal Sensors Cost
  5. 5. Design Goal Designed for end user applications Designed for research
  6. 6. Sensors 5 Sensors 16 Sensors
  7. 7. Cost 299$ 399$
  8. 8. Device Items 16 Sensor Pack USB Transceiver Battery Recharger Headset Saline Solution
  9. 9. Device Installation Hardware Installation Software Installation
  10. 10. Device Items Software Emotiv Control Panel
  11. 11. Device Capabilities Built-in Advanced
  12. 12. Inertial Sensor
  13. 13. Facial Expressions Smile Laugh Brow Raise Wink
  14. 14. EEG Signals Excitement Interest Relaxation Stress Focus
  15. 15. Device Applications Application 1 Application 2 Application 3
  16. 16. Device Research Papers • Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812. Elsevier • Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92. Elsevier • Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81. • Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012. • Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.
  17. 17. Device Research Papers • Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812. • Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92. • Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81. • Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012. • Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.
  18. 18. Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking • Paper presents an application of how to optimize products presentation to be compatible with human brain. • It finds the physiological decisions customers take when buying a new product, use these decisions to present products in a more attractive way for customers.
  19. 19. Consumer Neuroscience • An emerging field that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by advertising and marketing strategies.
  20. 20. Neuromarketing • Human brain activity can provide marketers with information not obtainable via conventional marketing research methods (interviews, questionnaires). • Humans can`t fully explain their preferences when explicitly asked
  21. 21. Electroencephalogram (EEG) • Human brain signal and its main spectral bands of Delta, Theta, Alpha, Beta, and Gamma are used to examine customer response to products advertising.
  22. 22. Neuromarketing Goals 1. Detect the small changes in commercial stimuli that may prove to have substantial impacts on marketing efficacy. 2. Explain how changes in the presentation of marketing information affect the ways in which the brain reacts.

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