45. Determine the
objectives of
the work
Identify
targeted
behaviors
Distribution of
players
Activities
designing
loops
Inserting Fun
and
entertainment
Choosing the
right elements
and techniques
49. References
• Kevin Werbach and Dan Hunter,(2012). For the Win: How Game Thinking Can Revolutionize Your
Business.
• Yu-kai Chou,(2015). Gamification Book: Actionable Gamification – Beyond PBLs.
• Jane McGonigal,(2011). Reality is Broken: Why Games Make Us Better and how They Can Change
the world.
• Budiu, R (2014). The Reciprocity Principle: Give Before You Take in Web Design. March 10th from
https://www.nngroup.com/articles/reciprocity-principle/
• Chichester, H., Burges-Short, G. (1970). Records and Badges of the British Army. London: Muller.
• Chou, Y. K. (2015). Actionable Gamification: Beyond Points, Badges, and Leaderboards. Octalysis
Media
• Deterding, S., Dixon, D., Khaled, R. & Nacke, L. (2011). From game design elements to gamefulness:
defining gamification. In Proceedings of the 15th International Academic MindTrek Conference (pp.
9–15)
• Huotari, K., & Hamari, J. (2012). Defining Gamification — A Service Marketing Perspective. In
Proceedings of the 16th International Academic MindTrek Conference (pp. 17–22)
• Knudson, P. (2017). Gamification in 2017: Top 5 Key Principles. Retrieved March 12th, 2018, from
https://uxplanet.org/gamification-in-2017-top-5-key-principles-cef948254dad
• Maturo, A., Mori, L., & Moretti, V. (2016). An Ambiguous Health Education: The Quantified Self and
the Medicalization of the Mental Sphere. Italian Journal of Sociology of Education, 8(3), 248–268.
doi: 10.14658/pupj-ijse-2016–3–12
• Newzoo (2017) The Global Games Market Will Reach $108.9 Billion in 2017 With Mobile Taking 42%.
Retrieved 16th of March from https://newzoo.com/insights/articles/the-global-games-market-will-
reach-108-9-billion-in-2017-with-mobile-taking-42/
• Rimon, G. (2014). Checking in and checking out: what Foursquare’s evolution can teach us about
Enterprise Gamification. Retrieved March 12th, 2018, from https://www.gameffective.com/what-
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• About the Bartle Test http://en.wikipedia.org/wiki/Bartle_Test