Proposal made on research topic on 'impact of television on children'

1. PROJECT OF RESEARCH
IMPACT OF MEDIA ON CHILDREN
Presented to:
Prof. Fahid Saleem
Presented by :
Aima Masood 0030
Mcom 2013
Punjab College

3. Introduction
 As we have chosen the topic of impact of media on
children.
 Media?
“means of mass communication regarded collectively”
 The most popular form of media that adolescents use is
the
 Internet
 Televisions
 Movies
 Magazines
We are discussing here on televisions

4. Influence Of Media
 huge influence of media and internet on children
and adolescents
 Media images frequently have an impact on
body image, alcohol, tobacco, and drug use, and
potential violent behavior
 You want to be someone, but not yourself
 influences on behavior

5. Literature Review
 According to Mr. Malik Tariq Mahmood.in the context of Pakistan
(Allama Iqbal Open University, Islamabad,2009)
 He worked on ‘IMPACTS OF FOOD PRODUCT ADVERTISEMENTS
OF PAKISTAN TELEVISION ON THE EATING HABITS OF
CHILDREN’
 This study investigates children's viewing habits of Pakistan Television
to find out the impacts of food-products advertising on children's
health. 40% parents agree that PTV's ads affected the health of their
children. Results show that 23% children watch television up to 3 hours
and 30% were watched television up to 4 hours a day The results also
show that (30%) of children respondents watches PTV for more than
four hours daily. The study evidences that majority of children
respondents are influenced by the T.V advertisements

6. Content of American television, the
National Television Violence Study
Federman, 1996, 1997, 1998) rigorously examined more
than 10,000 hours of programming across a variety of
channels, cable and noncable, at all hours of the day in
three consecutive years from 1994–1997. There was
surprising consistency of the data from year to year, with an
alarming amount of violence present. It was estimated that
young people view 10,000 acts of violence per year, with
61% of shows containing violence of some kind.
(November 20, 2000. Dr. Villani is Medical Director, School
Programs, Kennedy Krieger Institute,Baltimore)

7. Methodology
We are using questionnaire in order to collect data
for our research. Questionnaire will comprise of 20
– 25 questions and will be of closed end form. Our
sample size will be of 35-40. For data collection we
will choose collective administration where we
can obtain captive audience.
The reason For selecting collective administration
is that as we are student it will be convenient for us
and it will also save our time

8. Expected result
 According to the above mentioned literature
reviews relating to our topic shows negative
impact of media on children now we will find
out through our research that what it will
concluded whether negative or positive
impact of media in our region.. We need to
find ways to optimize the role of media in our
society.