1. Audiences in music videos-Beyonce- Run the world (girls) Aimee Alty, Olivia Rankine, Daniella Worth, Charlotte Brooks.

2. Who is the Audience? G- the main gender is presented in this music video is women because even the song title emphasizes that ‘girls run the world’ . R- in this music, we see more of a black ethnicity than white because Beyonce’s music genre is mainly R&B so it can represent her black ethnicity. A- her audiences usually ranges 16-25 year olds because she has always catered for a young audience and her music is more appealing to that age group since her music is R&B. S- this social-economic status ranges between group A to D, because black people are usually classed as blue collar workers and we get a wide range audience from different classes since Beyonce is well known artist for many women. But in her video we see that she is representing a lower class that are uprising to power since men can be seen upon as the ‘better sex’.

3. Psychographic Terms Aspirers-her song represents a strong message that men would be nothing would be nothing without women. Beyonce does this in her video by wearing urban expensive clothes. She wears black and gold clothing; the gold is to represent high fashion goods and the black clothing can be seen as smart high fashion and also black could be seen as slimming and exotic when been worn. It also shows that Beyonce is a very body confident in how she dances and what she wears to go with her chorography. This is reflected upon the audience because Beyonce’s fashion and song show women can be independent. This aspirers different types of women; high fashion women for example because R&B is a genre that entitle a black or low income sort of audience but Beyonce has a wide range of audience.

4. General Lifestyles YUPPIES- Young Upwardly Mobile Professionals LOMBARDS- Lots of Money but a Real Dickhead LOMBARD- Loads of Money but a Real Donut OINKY- One Income, No Kids Yet. SINBAD- Single Income No Boyfriend And Desperate

6. What does it offer the audience? Diversion- The video offers another world to its audience, it is sending out the message that women rule the world out. The setting is an urban, tribal waste land. It also looks like the setting could be in Africa because women are a lower ranking in society. Beyoncé's message is towards women not men because she’s herself as equal and in some aspects stronger and determined in herself. Personal Relationship-In the video, Beyoncé is trying to spread her message to a women audience not a male audience because obviously the song title indicates this song is for the girls only. Personal Identity –In the video we see that Beyoncé is a determined person and a person who does not want to depend on a man as she shows in her video. Beyoncé believes that we all should be equal, but in the video you sense that men have mistreated women and should be controlled by the women. But in reality this still happens today, women in third world countries are seen as a lower ranking who should care for their children, do their house chores, and never speak their mind to their husbands. The video offers a different world for women where women are uprising to power.

7. What does it offer the audience? Surveillance-Beyonce’s imagination is where women are feminist in this music video. In reality men can be seen as the better sex in certain jobs such as strong labour work however Beyonce uses strong ‘well build’ men to emphasize her message. The audience would instantly know the message and a women audience are most likely to follow the message.