Employees and Job seekers have much more control over how they communicate their value proposition.
Todays Jobseeker can brand themselves in such a way that yesterdays job seekers could only dream.
As a Jobseeker, you have multiple ways in which you can market your message and communicate your value proposition.
This presentation is an in-depth guide on how employees can create and maintain a personal brand that resonates with hiring managers, recruiters and employers.
Included are some examples which career-oriented professionals can easily replicate.
2. What is Personal branding?
Why is it important for your career?
How do you define your personal brand?
How to Use Personal branding.
Managing your Personal brand.
LinkedIn + Personal branding.
Online +Offline Personal branding.
Presentation Outline
WHAT WE'RE COVERING
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3. "PERSONAL BRANDING IS
THE PROCESS IN WHICH
WE MARKET OURSELVES
TO OTHERS" Thank you for
coming!
We would like to express our
sincerest gratitude for
celebrating our wedding with
us.
BELLA & BRYLE
What is Personal Branding?
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If you have a name
& a social footprint you have a Personal brand. A powerful
Personal brand allows you to represent yourself as an expert
and a trustworthy personality in your niche or given
profession.
4. Its
"How do I
Manage My
Personal
Brand"?
The Question
Is not
"Do I Need a
Personal
Brand"?
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5. 05
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Who is Personal Branding For?
Common Goal
Different Target Audience
Job Seekers Entrepreneurs Senior Leaders
Employers Clients Peers
6. T h e J o b M a r k e t
is more competitive than ever. Hiring managers are short on time,
and hiring is not always their number one focus.
By applying proper Personal branding techniques and setting
yourself apart from the crowd, you are not just making yourself
memorable, but you are also positioning yourself to be hired.
Applying for a Job
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7. By having your Personal brand
already established, you are proving that not only do you want the
job, but you are also doing the hard work it takes to get the job.
A candidate who has consistently and strategically built up their
Personal brand has more to bring to the table, then someone who
relies solely on thier CV.
Interviewing for a Job
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8. By keeping your Brand
current and relevant, you are showing influential decisions makers
and peers that you are open for internal opportunities.
Creating, sharing and providing educational topics helps to
establish you as a thought leader and someone who can be
trusted to take on extra responsibility.
You don't know who could be looking at your digital media and
your LinkedIn.
Advancing in Your Career
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9. DEFINE ASPIRATIONS
Be Intentional about where you want to go in your career.
UNIQUE VALUE PROPOSITION
Skills + Talents + Passions.
COMMUNICATE YOUR BRAND
Online + Offline.
Defining Your Personal Brand
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10. Define Your Aspirations
KEEPS THESE FACTORS IN MIND
I N 5 Y E A R S T I M E
What is your main goal?
W H A T H A V E Y O U
A C C O M P L I S H E D ?
What do you want to
have achieved?
WHAT DO YOU WANT
TO BE KNOWN FOR?
Don't just think job title,
what will people say about
you? 10
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11. Hard(technical skills) and soft skills.
What has always come easy to you?
What are you naturally drawn too?
SKILLS
TALENTS
PASSIONS
Unique Value
Proposition
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12. Unique Value Proposition
"I use my natural
talents of
....and...skills to
have an impact in
the ...industry".
EXAMPLE
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13. Communicate
Your Brand
P E R S O N A L B R A N D
S T A T E M E N T
CV
Cover letter
LinkedIn
Prospecting emails
P U B L I C A T I O N S
Medium
Quora
Reddit
LinkedIn publisher
LinkedIn slideshare
O F F L I N E
B R A N D I N G
Networking
Virtual meetings
Meet Up
S O C I A L M E D I A
Facebook
Instagram
LinkedIn
Twitter
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14. " T h r o u g h m y n a t u r a l
e n t h u s i a s m a n d e m p a t h y f o r
o t h e r s I i n s p i r e r e s e a r c h a n d
c r e a t i v e M a r k e t e r s t o
d e v e l o p i n n o v a t i v e e m a i l
c a m p a i g n s f o r t h e M a r k e t i n g
T e c h i n d u s t r y "
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PB Statement
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17. Personal Branding Tips
H E A D L I N E
Craft a strong UVP.
Include relevant keywords.
Replicate industry
terminology.
P R O F I L E P I C T U R E
Invest in a Prof photo.
Its your first chance to
communicate.
Make sure your LinkedIn picture
is up to date.
R E C O M M E N D A T I O N S
Ask your professional network
for recommendations.
Make requests via phone or in
person.
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18. Personal Branding Tips
B U I L D A C O M M U N I T Y
Connect with peers in your industry.
Share and like content related to
your target industry.
Sharing content improves
engagement, leading to stronger
relationships.
E N D O R S E M E N T S
Manage your skills and endorsements.
LinkedIn users who display five or
more skills are messaged 31 times
more than those who do not.
S L I D E S H A R E
Sharing presentations on slideshare
can build your reputation and
cultivate your image.
Its a great way to be seen as a
thought leader and drive traffic to
your site.
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19. Benefits of LinkedIn
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IN BUILDING YOUR PERSONAL BRAND
Establishes you as a "Thought Leader".
Allows you to optimise your profile.
The first port of call for hiring managers and recruiters.
Has a Publishing and Slideshare feature allowing you to
add valuable content.
Join professional groups that include like-minded people.
Connect and reconnect with influential decision makers.
20. " B o t h y o u r o n l i n e a n d
o f f l i n e b r a n d i n g
n e e d t o w o r k
t o g e t h e r i n U N I S O N " .
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Consistency and Discipline are key
21. Control Exposure
STEPS TO IMPROVE YOUR OFFLINE PERSONAL
BRANDING
B E I N T E N T I O N A L
Share your vision.
Think about what sets you
apart.
Y O U R N E T W O R K
Nurture the relationships
you are creating.
Be mindful of the people
you are associating with.
S T A Y I N F O R M E D
Anticipate future needs of
the industry.
Share your thoughts.
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F O L L O W U P
Always focus on what you
can do for them, and not
what they can do for you.
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23. Using both online and offline
branding is key to long term success. By
combining the two approaches you can bring
your brand full circle.
Increasing your visibility and bringing more
attention to your personal brand.
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Online + Offline Pb
COMBINING THE TWO
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24. TAKE A STEP BACK BEFORE YOU MOVE FORWARD
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"Knowing Yourself is the
Foundation of it All."
25. A LITTLE ABOUT ME
Land Senior level and Executive positions in established companies and tech start ups.
Become authority figures in their chosen industry leading to more career opportunities.
Gaining confidence to leverage their skills and talents to start their own businesses.
Transition seamlessly into brand new careers.
My name is Anya O, a Career and Job Search Strategist. Just over a few years ago I was feeling
dissatisfied with my job and uncertain about the path ahead.
So, I decided it was time to reignite my career, start my own business and find a way to do the work that I
love.
Now I help other high achieving professionals to get the job they want by sharing strategies I learned as a
Tech Recruiter. So far my coaching and strategies have helped clients too
Review my testimonials to see how I have helped professionals like you reignite their careers.
Follow Anyaoconsulting on Facebook, Instagram and LinkedIn for the latest updates.
Check out anyaoconsulting.com dedicated to helping you create a powerful impact on hiring managers,
leading to the job you want.
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