This document provides an agenda for a workshop on corporate social responsibility (CSR). It includes readings, video clips, and a lecture to help participants understand the concept of CSR and how companies incorporate CSR into their business strategies and operations. Companies approach CSR differently depending on issues relevant to their industry and stakeholders. CSR activities should benefit society and create value for the company. Reporting and measurement standards help companies evaluate and communicate their CSR programs. The agenda aims to help participants discover how CSR has evolved, best practices for CSR strategies and processes, and consider appropriate CSR activities for different companies and industries.

1. WK14.1 Agenda News CSR Reading discovery CSR Video clip discovery Summary 1 MIB, BBA 2010

2. CSR Reading discovery Read the following article Summarize how each company do good. Why they do different activities? What make them do it differently? MIB, BBA 2010 2

3. CSR Video Clips Discovery Watch the following video clips. Why should we do CSR? What’s the specific issue for CSR in Asia? Is there a link between CSR and profit? What’s the new trend in CSR? MIB, BBA 2010 3

4. Summary Summarize what you’ve discovered. MIB, BBA 2010 4

5. 14.2 Agenda News CSR Lecture Mind map MIB, BBA 2010 5

6. CSR What is CSR? Customer Service Representative? Corporate Social Responsibility! The duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets. Wiki definition: a form of corporate self regulatedintegrated into a business model 3P: people, planet, and profit MIB, BBA 2010 6

7. Company CSR What’s the CSR for these companies? How should we select the activity for CSR? MIB, BBA 2010 7

8. Evolution of CSR MIB, BBA 2010 8

9. Evolution of CSR MIB, BBA 2010 9

10. Evolution of CSR MIB, BBA 2010 10 Trustee: an agent of the company and balance all stakeholders, Service Principle: managers served companies by making profit Survival of the fittest implied that rich people and dominant companies were morally superior.

11. Global CSR MIB, BBA 2010 11 EU emphasis on employee rights and environmental protection. People first NGOs demand regulation for corporations due to uneven regulation in developing countries.

12. Global System of CSR Development of norms and principles. Codes of conduct. Reporting and verification standards. Certification and labeling schemes. Management standards. Social investment and lending: Good Global index, IFC Government actions: actively promote voluntary actions. Civil society vigilance: NGOs MIB, BBA 2010 12

13. Pressure from Stakeholders Response to social demand Obey the law and make a profit Obey the law, accept some more duties Anticipate new demands, make CSR a competitive weapon! Like BP? MIB, BBA 2010 13

14. CSR Process Review: current situation, size, financial, structure, production process, employees, culture, location, leader’s view etc. Strategy: embed CSR in core values(mission, vision) or core business, satisfy the stakeholders’ needs Implementation: CSR department, action planning, set up goal, timeline and target, align strategy with corporate culture. Reporting and verification: transparent, sustainable development MIB, BBA 2010 14

15. CSR Strategy CSR activities should be meaningful to benefit the society and valuable to create value to the company. Thus, the company should consider both Generic social issues: poverty, disease, environment, and crime Competitive social issues: factors that influence success in the marketplace GM, Toyota, Honda: environment Unilever, Nestle: poverty ADT: crime rate Merck, Pfizer: disease MIB, BBA 2010 15

16. GRI Indicators (Measurement) Global Reporting Initiative Economic Performance Indicators Net revenues Employee wages, and benefits Tax paid Donation to communities Number of jobs created Environmental Performance Indicators Material used Percent recycled Energy saved Social Performance Indicators Total hours of employee training Number of incidents Number of breaches or complaints MIB, BBA 2010 16

17. SCG CSR Which stakeholder is this CSR activity for? MIB, BBA 2010 17

18. Pros and Cons Cons Lower profit Unequal cost among competitors Hidden cost pass on to customers Responsibility on business rather than on individualT Pros Long term profit Discourage government regulation. Improve business value and reputation. Corrects social problems caused by business. MIB, BBA 2010 18

19. Forms of CSR MIB, BBA 2010 19

20. Mind Map Summarize our lecture through mind map. MIB, BBA 2010 20

21. Summary MIB, BBA 2010 21

22. 14.3 Agenda News What are the CSR activities for these companies? Think of CSR activities for the companies in Ubon Yongsa-nguen Ubonwasadu Kaona MIB, BBA 2010 22