This document provides information about Workforce Marketing and how social media, particularly LinkedIn, can help businesses generate new clients and revenue. It mentions that over 60% of financial advisors who used LinkedIn gained new clients, with nearly a third generating over $1 million in assets. One Ajax client in financial services used their optimized LinkedIn profile to close a new $3 million account. Studies have shown social media can increase sales, as IBM found salespeople who used social media effectively closed 26% more deals.

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Further Reading
26%
Why Workforce Marketing Matters:
A tale of two industries
In the past year, more than three in five
financial advisors who used LinkedIn
for client prospecting successfully
gained new clients as a result — with
nearly a third of these generating
$1 million or more in assets under
management. More than half of
financial advisors expect social media
to play a significant role in their
marketing efforts in 2013.
62%According to Morgan Stanley, 62% of
advisors who use LinkedIn generate
new business from it.
One Ajax client in the financial ser-
vices sector used his Ajax- optimized
LinkedIn profile to close a new,
$3 million account
Financial Services
IBM, Duke, and Rutgers studied the
impact of social media usage on IBM’s
business. They found that inside sales
professionals who used social media
effectively closed 26% more deals.
Tech-Industry
A major software company gets
400,000 views to employees’ LinkedIn
profiles each month—4.8 million brand
touch points a year, every one of which
happening outside the control
of marketing.