3. Introduction to the Sector
The Indian film industry is the largest
film industry in the world in terms of the
number of films produced and admissions
each year.
Revenue for 2004 was estimated at Rs. 59
billion (US$1.3 billion), which was less than
1% of global film industry revenue and a
fraction of the U.S. Film industry revenue,
which was US$9.49 billion in 2003.
Nearly 80% of Indian Industry revenues
come from Domestic and Overseas
Theatrical.
4. Evolution of the Sector
• Raja Harishchandra was the first film
made in India (1913)
• By the 30‘s the industry produced over
200 films per year
• In the 50‘s first coloured films
• Mostly romance movies and action films
from the 60‘s on
• Around 2000 Bollywood became famous
all over the world
5. Key Products
Om Shanti Om- Mukta Arts-Production
House, HMV, Exide Battery, Film fare
Awards, Tag Heur Watch, Maybelline.
Chak De India -EXIM Bank, Australian Trade and
Commerce, Aaj Tak, McDonald’s, Britannia
Marie, ESPN, Puma
Partner - Coco Cola, Marie Claire, Zoom (Media
Partner), Pepsi, Pizza Hut, Toyota, ESPN, Boost, Hutch, Sony
Vaio, Starbucks, Mercedes, Kawasaki (Water Boat), Nokia
6600, BPL, DFL, Bournvita, Sony Erickson Mobile, Go air
, Nikon, Calvin Klei.
6. Bhool Bhulaiyan - Sony Handycam.
Heyy Baby - NDTV, MTV, P9, Radio Power Fm, Bright
Advertisement, Tata Indicom.
Guru- Mercedes Benz
Ta Ra Rum Pum - EXIM Bank, New York Speedway, Castrol
GTX, Pepsi,Goodyear, Chevrolet, Ford, Apple i-pod, ESPN.
Namastey London - Spykar Jeans, Western Union Money
Transfer, Streax, MTV, Kingfisher, Bharatmatrimony.com,
Indiatimes.com, HP (laptop),
Bailey (Packaged Water), Ford (Tractor), Sony Camcorder
Jab We Met- IDBI Bank, ZOOM, Spinz Deodorant, Times
Now, Bailey Packaged Water, Madhya Pradesh Path Parivahan
Nigam.
7. Company No. of No. of No. of
Properties Screen Seat
PVR Cinema s 7 34 7333
Inox Leisure Limited 5 25 7344
Ad labs Films 4 14 5666
Shringar Cinema 3 14 4588
Wave Cinema 3 13 4380
E-City Cinema 3 14 3952
Total 25 114 33263
% of India 34% 41% 37%
8. Contribution in GDP
India's film and television industry contributes an immense
$6.2 billion (Rs 28,305 crores) to the Indian economy.
The total film industry contributed $1.5 billion to the Indian
economy.
U.S. and international film industry in India at $67 million.
compound annual growth rate (CAGR) of 10% by 2013 to
touch $2.8 billion.
Indian film and TV sector has a total gross output of $20.4
billion and contributes more to the GDP of India at 0.53% .
some 571,000 jobs in 2010.
9. International Presence
Bollywood- Cinema of Mumbai.
Hollywood- U.S. film industry.
Lollywood- Cinema of Pakistan.
Nollywood- Cinema of Nigeria.
Wellywood- Cinema of Wellington New Zealand.
10. STRENGTHS
1. Media And Entertainment is one of the most booming sectors
in India due to its vast customer reach. The various segments of
the Media And Entertainment industry like television and film
industry have a large customer base.
2. The growing middle class with higher disposable income has
become the strength of the Media And Entertainment industry.
3. Change in the lifestyle and spending patterns of the Indian
masses on entertainment.
11. WEAKNESSES:
1. The Media And Entertainment sector in India is
highly fragmented.
2. Lack of cohesive production & distribution
infrastructure, especially in the case of music
industry.
3. The lack of efforts for media penetration in lower
socio-economic classes, where the media
penetration is low.
12. OPPORTUNITIES:
1. The concept of crossover movies, such as Bend It Like
Beckham has helped open up new doors to the crossover
audience and offers immense potential for development.
2. The increasing interest of the global investors in the sector.
3. The media penetration is poor among the poorer sections of
the society, offering opportunities for expansion in the area.
13. THREAT
Bollywood movies are mostly bad
remakes from foreign or even Indian
movies.
many movies are produced in one year,
but they are bad in quality.
discrimination of dark-skinned Indians
therefore an Indian ideal of beauty is
created.
