Email Marketing is a form of marketing that can make the customers on your email lists aware of new products, discounts and other services.

1. Free Email Marketing
Design Tips To
Improve Your Open
Rate
MAKE MORE MONEY ONLINE USING EMAIL MARKETING
CLICK HERE FOR MORE TIPS ON EMAIL MARKETING
Many ​email marketers​ frequently fail to realize that their subscriber’s email application
preview pane is the first opportunity their content has to attract the attention they
require. And unfortunately those that don’t allow for a snapshot preview in their content
design fall victim to lower than expected open rates as their subscribers are less likely to
open the message in full.
Here are four simple steps you can to take to ensure your next email message preview
pane design gets all the attention it should:
First, be aware that prior to Outlook 2003, the preview your subscriber sees runs
horizontally along the foot of their screen. In Outlook 2003, this view is a vertical slice
showing the left hand side of your content.
As a tip take a blank sheet of paper and then reveal the top third of your next message
and then the left third. Does what you see in both instances seem interesting enough to
entice your subscribers to click on?
Second, by allowing for the thinnest of newsletter mastheads, you should cram into
these viewable snippets as much content as you can. Plus, if this content tells your
subscriber exactly what your message contains, then the chances of them opening it
increase even further.
Third, don’t have too many images cluttering the preview space. By default, my version
of Outlook 2003 suppresses all images sent to me in HTML messages. All I see is a sea
of red crosses, which tells me nothing about the message. (I tend to leave these

2. messages until later, which CAN become NEVER! Your subscribers may well do the
same.)
And finally the smart newsletter designers use images sparingly in this top part. Even
better, they build their masthead using not images, but HTML text and colour to
effectively get across their message. As a consumer, I’m far more tempted to break my
train of thought and dig down deeper into that juicy piece of content I can see.
Thus, by treating the preview pane of your newsletter as a quick-peek mini-summary for
your subscribers, you are on the right track to grab a new client!
It’s simple really–the quicker your readers are intrigued by the very first lines of your
email, the more they will read them.
MAKE MORE MONEY ONLINE USING ​EMAIL MARKETING