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Digital dental photography. Part 1: an overview.
Ahmad I.
British Dental Journal. 2009 Apr;206(8):403-7.
Digital dental photography. Part 2: purposes and uses.
Ahmad I.
British Dental Journal. 2009 May;206(9):459-64.
Dr Priya C
Post Graduate Student
Department of Conservative Dentistry &
Endodontics
Digital dental photography. Part 1: an overview.
Ahmad I.
British Dental Journal. 2009 Apr;206(8):403-7.
INTRODUCTION
 The possibilities of dental photography, as with photography for other applications, are
limited only by the imagination.
 As a profession, dentistry can either be a source of immense satisfaction or a routine
treadmill.
 One of the ways to enhance satisfaction is by using dental photography, which is a
wonderful means to appreciate what can be achieved with current therapy, gratifying to
both the clinician and patient, and helping to transform routine practice into a passionate
pleasure.
 However, like any occupation, it is ultimately the individual’s input and subsequent
gains that yield gratification.
 This series will endeavor to elevate dental photography to almost an art form, especially
in the case of aesthetic dentistry, which is no less than painting a picture or moulding a
sculpture.
4
 But photography is not just reserved for aesthetic dentistry; it is also invaluable in
other disciplines such as orthodontics, periodontics, implantology, dental
technology and oral surgery, to name but a few examples.
 One of the major reasons dentists shy away from dental photography is its
perceived technical complexity, requiring laborious efforts to achieve the desired
results.
 Firstly, photography is unnecessarily and perhaps perversely presented as a
complex procedure;
 Secondly, the technical aspects can be daunting, especially when choosing a
camera and accessories for dental use.
 Thirdly, technology is perpetually changing, making purchases of even a few
years earlier inferior and obsolete.
 However, these obstacles are readily overcome and should not be a deterrent,
especially when the benefits outweigh the initial expenditure and leaning curve.
5
 To counteract these concerns and demystify many misconceptions about dental
photography, consider the following.
 First, photography is no more complicated than many of the procedures routinely
performed in dental practices.
 However, similar to learning a new technique, a degree of perseverance and
patience is necessary.
 Secondly, choosing photographic equipment for dental purposes depends on the
intended use, which is discussed below.
 Thirdly, it is true that technological advances make equipment dated, not unlike
computers, cars, electric consumer goods or even dental equipment.
 It should be a fact of life that one accepts, rather than being the deciding factor
for not incorporating dental photography into routine practice.
6
A TOY OR A TOOL?
 At the outset, it is important to decide whether the dental equipment
will serve as a toy or a tool.
 If it is the former, once the novelty factor has expired, the equipment
will be consigned to a corner to accumulate dust.
 If the answer is a tool, it should be regarded as an indispensable part of
the dental armamentarium, similar to a dental handpiece.
 Furthermore, the investment in equipment may be wasteful if the initial
enthusiasm turns to frustration.
7
IMAGE QUALITY V/S INTENDED USE
 Before choosing and purchasing a digital camera system, the most important
factor to consider is the quality of an image required for dental purposes.
 For dental use, the primary factor is deciding which camera format is suitable
for yielding the required image quality.
 Image quality is paramount because every dental image is a medico-legal
record and therefore accurate documentation is essential.
 To simplify matters, image quality can be represented on an arbitrary scale
from 0 to 10, with zero representing a poor or unacceptable quality and ten
representing the best possible image reproduction.
9
 Single lens reflex (SLR) and rangefinder cameras, which are both capable of delivering
better image quality.
 However, rangefinders can be eliminated for dental use because for macro or close-up
photography, parallax is an unacceptable drawback.
 Parallax is when the lens and viewfinder do not share the same optical axis, and what is
seen in the viewfinder is not the same as what is recorded on the film or digital sensor.
 While this phenomenon is negligible or irrelevant for landscape or family snaps, it is of
paramount concern for taking pictures of small objects such as teeth.
 The SLRs are the most ubiquitous cameras employed for semi-professional and
professional uses.
 With the advent of digital photography, they are allocated the prefix ‘digital’ and
therefore termed digital single lens reflex (DSLR).
 The popularity of SLRs is that they are immune from parallax, since the
viewfinder, lens and image sensor, or films, all share the same optical axis.
 Therefore, what you see is what you get, which is crucial when taking macro
pictures. Another advantage of this format is that it offers immense versatility
and unlimited accessories.
 Camera bodies, viewing screens, film winders, a massive array of lenses ranging
from ultra-wide angle to super telephotos, auto-focus and manual lenses are all
interchangeable.
 Furthermore, a DSLR system can be tailored to almost any kind of photographic
application.
 In addition, portability, auto-exposure, dedicated synchronized flashes and studio
lighting make the task at hand easier and more predictable.
 Travelling further up the image quality scale, the next encounter is the medium
format cameras.
 These have the advantage of a larger sensor than DSLRs, usually with a 50%
greater surface area and a comparable improvement in image quality.
 Before digital sensors, these cameras were the choice for fashion, portraiture and
high-end film photography, since they are capable of producing images that are
ten times the size of a 35 mm SLR format.
 The medium format also offers enormous flexibility since the camera body,
lenses, attachments and accessories are based on a modular concept.
12
 For superlative quality surpassing even that of a medium
format system we have the view or large format cameras.
These are based on the original camera designs from the
genesis of photography over a century ago.
 Their use is restricted to still life, product shots, fashion
iconography and documenting works of art such as paintings,
sculptures and crafts.
 Besides prohibitive cost, the sheer size of these contraptions
can be overwhelming.
IDEAL FEATURES OFAN INTRAORAL IMAGE
 To simplify matters there are two features that are essential for a useful dental image.
 The first is correct color rendition, which also includes correct exposure, and the second is sufficient resolution
to record both soft and hard tissue details.
 It is crucial that a dental image precisely records the color that is perceived by the eyes.
 This implies that the color rendition should be as close as possible to what is observed during a dental
examination. Eliminating the influence of different light sources or illuminants, the image should faithfully
reproduce the color of both hard and soft tissues as they appear in the mouth.
 There should be no color casts and the gingivae, oral mucosa, teeth and any prostheses should be conveyed
with extreme color accuracy.
 The correct color rendition of soft tissue is an excellent method for distinguishing
between healthy and diseased tissue and for recording pathological changes such
as white patches, inflammation, ulceration, burns, lacerations, carcinoma, etc.
 Similarly, a correct color rendition of the teeth reveals enamel translucency,
decay, erosion and abrasion, as well as cervical dentine exposure and sclerosis.
 Correct color reproduction is also an essential communication tool for shade
analysis during composite filling placement, bleaching and for ceramists
endeavoring to match artificial prostheses with surrounding natural dentition.
15
 The second item to consider is sufficient detail. Besides a dento-
legal record of the prevailing clinical situation, recording detail is
fundamental for examination, diagnosis, treatment planning and
assessing outcomes of therapy.
 If the resultant image lacks fine detail and resolution, it serves little
clinical purpose and is no more useful than a poor quality
radiograph.
19
Digital dental photography. Part 2: purposes and uses.
Ahmad I.
British Dental Journal. 2009 May;206(9):459-64.
INTRODUCTION
 The primary purpose of digital dental photography is recording, with fidelity,
the clinical manifestations of the oral cavity.
 As a spin-off, secondary uses include dento-legal documentation, education,
communication, portfolios and marketing.
 Each of these uses enhances and elevates the status of a dental practice as well
as improving delivery of care to patients. Whether the use of dental
photography is solely for documentation or for other purposes, before taking
any pictures it is essential to obtain written consent for permission and retain
confidentiality.
 Unless the patient has unusual or defining features such as diastemae, rotations
etc., it is difficult for a layman to identify an individual by most intra-oral
images, and hence confidentiality is rarely compromised.
 However, extra-oral images, especially full
facial shots, can and do compromise
confidentiality and unless prior permission is
sought, these types of images should not be
undertaken.
 This is also applicable for dento-facial images
that include the teeth, lips and smiles, which are
often unique and reveal the identity of patients.
 A standard release form stating the intended use
of the pictures can readily be drawn up, and
when signed by the patient, should be retained
in the dental records.
DENTAL DOCUMENTATION
 Dental images, similarly to radiographs or other imaging such as CT scans,
become part of the dental records and should be respected accordingly.
 Nowadays many media are available for image display and storage including
prints, computer hard drives, discs and memory cards or other back-up devices.
 While this plethora of methods allows flexibility and convenience, it also
demands added responsibility for ensuring that discs or memory cards do not go
astray.
 Each medium has its advantages and limitations.
 A printed photograph is ideal for educating patients about a specific treatment
modality, or for showing the current state of their dentition and subsequent
improvement after therapy.
 However, prints are not a good method for archiving.
 On the other hand, electronic storage is preferred for
permanent archiving and retrieval as it is environmentally
friendlier, but is more cumbersome and not readily
available to hand compared to prints.
 The chosen medium is a personal preference and varies for
each practice.
 Fully computerized surgeries may opt to store patients’
images with their dental treatment details, while paper-
based surgeries may prefer photographic prints for easier
access.
 Dental documentation can be divided into the following
categories:
1. Examination, diagnosis, treatment planning
2. Progress and monitoring
3. Treatment outcomes.
 It is worth remembering the proverbial adage, ‘a picture
really is worth more than a thousand words’, especially if
one has to type them.
EXAMINATION, DIAGNOSIS &
TREATMENT PLANNING
 The first use of photographic documentation is examination,
diagnosis and treatment planning, since often during an initial
examination, many items are missed or overlooked.
 Therefore, photography is an ideal method for analyzing the pre-
operative dental status at a later date.
 Dental photography should be regarded as a diagnostic tool,
similar to radiographs, study casts or other investigations and
tests.
 A series of pre-operative images is not only helpful for recording a baseline of oral health, but is invaluable
for arriving at a firm diagnosis and offering treatment options to restore health, function and aesthetics.
 Recording pathology is also a valuable reason, but a photographic record also serves a constructive
purpose for many other disciplines, for example analyzing facial profiles and tooth alignment for
orthodontics, assessing occlusal disharmonies, deciding methods of prosthetic rehabilitation for restoring
tooth wear, and observing gingival health and periodontal pocketing or ridge morphology prior to implant
placement, to name a few.
PROGRESS & MONITORING
 The second use of documentation is for monitoring the progress of
pathological lesions or the stages of prescribed dental treatment.
 It is obviously essential to monitor progress of soft tissue lesions to
ensure that healing is progressing according to plan.
 If a lesion is not responding with a specific modality, assessment can
be useful for early intervention with alternative treatment options
rather than waiting for protracted intervals that could exacerbate the
condition.
TREATMENT OUTCOMES
 Besides achieving health and function, which are relatively objective goals, the
outcome of elective treatments such as cosmetic and aesthetic dentistry is highly
subjective. Aesthetic dentistry is one of the major branches of dentistry that can
produce ambivalent results.
 In these instances, if dental photography is not routinely used as part of the
course of treatment, it is a recipe for disaster and possible future litigation.
 Accurate and ongoing documentation is a prerequisite for ensuring that the
patient, at the outset, understands the limitations of a particular aesthetic
procedure.
 In addition, if the patient chooses an option with dubious prognosis, or against
clinical advice, photographic documentation is a convincing defence in court
COMMUNICATION
PATIENT
 Most patients are not dentally knowledgeable and will benefit from explanations of various dental diseases, their
etiology, prevention and amelioration.
 A verbal explanation alone may be confusing or even daunting for a non-professional, but when a pictorial
representation is included it can be elucidating and has a lasting impact.
 In addition, most patients are oblivious to advances in dental care, for example all-ceramic life-like crowns or
implants to replace missing teeth.
 Once again, a visual presentation is invaluable so that the patient can judge the benefits, as well as pitfalls of these
relatively novel treatment options.
 The presentation of case studies can be as simple as showing pictures, either prints or on a computer monitor, or
using advanced methods such as software manipulation and simulation of what is achievable with contemporary
dental therapy
STAFF
 In a similar vein to patients, the entire dental team can also benefit from
seeing treatment sequences, and be better prepared to answer patient
queries.
 Furthermore, new staff can appreciate the protocols involved in complex
restorative procedures, while existing members can learn about new
techniques based on the latest scientific breakthroughs before they are
incorporated into daily practice.
 Dental education is invaluable for staff members to play their roles
within a team and stresses their responsibilities for effective
communication, cross infection control and keeping abreast of changing
ideas and paradigm shifts.
ACADEMIC
 Beyond patient and staff education, photography is an integral part of lecturing for
those wishing to pursue the path of academia.
 In addition, if a clinician desires to publish postgraduate books or articles, either
now or in the future, meticulous photographic documentation is a must.
SPECIALISTS
 If referral to a specialist is necessary, either for further treatment or a second
opinion, attaching a picture of the lesion or pre-operative status is extremely
helpful.
 This saves time trying to articulate findings of a visual examination and also
allows the specialist to priorities appointments
DENTAL TECHNICIAN
 Communication is also vital between clinician, patient and dental technician.
 This is particularly relevant to aesthetic dentistry, which can be trying for all
concerned.
 As previously mentioned, aesthetics is not a clear-cut concept. Therefore, if patients’
wishes are not effectively conveyed to the ceramicist, who after all is making the
prostheses, disappointment is inevitable.
 The best way to mitigate this eventuality is by forwarding images of all stages of
treatment to the ceramicist, together with the patients’ expectations and wishes.
PORTFOLIOS
 Building a practice portfolio of clinical case studies is time consuming but well worth the effort.
 Some uses have already been mentioned, such as education, and others, e.g. marketing, are discussed
below.
 The purpose of showing clinical photographs to patients is twofold: firstly, education about a particular
dental treatment option and secondly, convincing sceptics about dental care, or ambivalent patients
regarding choice of practices that can deliver a proposed treatment plan.
 While explanations accompanied by pictures and illustrations from dental journals and books are
satisfactory for educating patients, they are not convincing evidence as to whether or not a clinician can
deliver what is shown in the textbooks.
 However, pictures taken of patients at the practice who have been successfully treated carry credence and
support claims for performing a specific procedure.
MARKETING
 The last, and an important use of dental photography, is for marketing purposes.
 Before embarking on any form of advertising it is advisable to consult the GDC guidelines, and
preferably have items checked by an indemnity organization to ensure adherence to ethical and
professional standards.
 Many stock images of teeth and dental practice can be obtained from a dental library or as Internet
downloads.
 But as previously mentioned, using clinical pictures of practice patients enhances confidence for those
who are ambivalent about which practice to attend.
 It also elevates the practice reputation by picturing a welcoming dental team, or showing treatment
carried out at the practice.
 Marketing can be divided into internal and external categories.
 The former includes all forms of stationery, practice brochures and newsletters, while latter includes
newspapers, journals, books or web pages.
INTERNAL MARKETING
 A variety of stationery can benefit from depicting beautiful
smiles of bright, clean and healthy teeth. Many dental
practices incorporate pictures of teeth or smiles in their logos
and with artistic creativity these can be unique and defining
trademarks.
 Examples of stationery include letterheads, appointment
cards, estimate forms, post-operative instructions and
business cards.
 In addition, practice merchandising such as customized
toothbrushes, ball point pens, pads, bags or other gift items
are another form of marketing that can incorporate practice
logos.
EXTERNAL MARKETING
 Before the advent of the Internet, advertising in telephone directories, local newspapers, or even radio and
television were the ideal channels.
 If one is computer literate, it is relatively easy to design an in-house web page, using images similar to that
on the practice brochure or newsletter.
 However, to construct a web page with an impressive design layout with slick transitions and music requires
employing a professional web designer.
 In addition, the web page designer can advise on the best methods for obtaining hits for the site, plus a host
of additional features (e.g. links) that ensures the investment is productive.
 Although the initial cost may seem excessive, it is well worth investing in this form of advertising as it is
without doubt the future, and the capital outlay can be readily recouped within a short period of time by
referrals and/or new patients.
JC on digital dental photography.pptx

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JC on digital dental photography.pptx

  • 1. Digital dental photography. Part 1: an overview. Ahmad I. British Dental Journal. 2009 Apr;206(8):403-7. Digital dental photography. Part 2: purposes and uses. Ahmad I. British Dental Journal. 2009 May;206(9):459-64. Dr Priya C Post Graduate Student Department of Conservative Dentistry & Endodontics
  • 2. Digital dental photography. Part 1: an overview. Ahmad I. British Dental Journal. 2009 Apr;206(8):403-7.
  • 3. INTRODUCTION  The possibilities of dental photography, as with photography for other applications, are limited only by the imagination.  As a profession, dentistry can either be a source of immense satisfaction or a routine treadmill.  One of the ways to enhance satisfaction is by using dental photography, which is a wonderful means to appreciate what can be achieved with current therapy, gratifying to both the clinician and patient, and helping to transform routine practice into a passionate pleasure.  However, like any occupation, it is ultimately the individual’s input and subsequent gains that yield gratification.  This series will endeavor to elevate dental photography to almost an art form, especially in the case of aesthetic dentistry, which is no less than painting a picture or moulding a sculpture.
  • 4. 4  But photography is not just reserved for aesthetic dentistry; it is also invaluable in other disciplines such as orthodontics, periodontics, implantology, dental technology and oral surgery, to name but a few examples.  One of the major reasons dentists shy away from dental photography is its perceived technical complexity, requiring laborious efforts to achieve the desired results.  Firstly, photography is unnecessarily and perhaps perversely presented as a complex procedure;  Secondly, the technical aspects can be daunting, especially when choosing a camera and accessories for dental use.  Thirdly, technology is perpetually changing, making purchases of even a few years earlier inferior and obsolete.  However, these obstacles are readily overcome and should not be a deterrent, especially when the benefits outweigh the initial expenditure and leaning curve.
  • 5. 5  To counteract these concerns and demystify many misconceptions about dental photography, consider the following.  First, photography is no more complicated than many of the procedures routinely performed in dental practices.  However, similar to learning a new technique, a degree of perseverance and patience is necessary.  Secondly, choosing photographic equipment for dental purposes depends on the intended use, which is discussed below.  Thirdly, it is true that technological advances make equipment dated, not unlike computers, cars, electric consumer goods or even dental equipment.  It should be a fact of life that one accepts, rather than being the deciding factor for not incorporating dental photography into routine practice.
  • 6. 6 A TOY OR A TOOL?  At the outset, it is important to decide whether the dental equipment will serve as a toy or a tool.  If it is the former, once the novelty factor has expired, the equipment will be consigned to a corner to accumulate dust.  If the answer is a tool, it should be regarded as an indispensable part of the dental armamentarium, similar to a dental handpiece.  Furthermore, the investment in equipment may be wasteful if the initial enthusiasm turns to frustration.
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  • 8. IMAGE QUALITY V/S INTENDED USE  Before choosing and purchasing a digital camera system, the most important factor to consider is the quality of an image required for dental purposes.  For dental use, the primary factor is deciding which camera format is suitable for yielding the required image quality.  Image quality is paramount because every dental image is a medico-legal record and therefore accurate documentation is essential.  To simplify matters, image quality can be represented on an arbitrary scale from 0 to 10, with zero representing a poor or unacceptable quality and ten representing the best possible image reproduction.
  • 9. 9  Single lens reflex (SLR) and rangefinder cameras, which are both capable of delivering better image quality.  However, rangefinders can be eliminated for dental use because for macro or close-up photography, parallax is an unacceptable drawback.  Parallax is when the lens and viewfinder do not share the same optical axis, and what is seen in the viewfinder is not the same as what is recorded on the film or digital sensor.  While this phenomenon is negligible or irrelevant for landscape or family snaps, it is of paramount concern for taking pictures of small objects such as teeth.
  • 10.  The SLRs are the most ubiquitous cameras employed for semi-professional and professional uses.  With the advent of digital photography, they are allocated the prefix ‘digital’ and therefore termed digital single lens reflex (DSLR).  The popularity of SLRs is that they are immune from parallax, since the viewfinder, lens and image sensor, or films, all share the same optical axis.  Therefore, what you see is what you get, which is crucial when taking macro pictures. Another advantage of this format is that it offers immense versatility and unlimited accessories.  Camera bodies, viewing screens, film winders, a massive array of lenses ranging from ultra-wide angle to super telephotos, auto-focus and manual lenses are all interchangeable.  Furthermore, a DSLR system can be tailored to almost any kind of photographic application.
  • 11.  In addition, portability, auto-exposure, dedicated synchronized flashes and studio lighting make the task at hand easier and more predictable.  Travelling further up the image quality scale, the next encounter is the medium format cameras.  These have the advantage of a larger sensor than DSLRs, usually with a 50% greater surface area and a comparable improvement in image quality.  Before digital sensors, these cameras were the choice for fashion, portraiture and high-end film photography, since they are capable of producing images that are ten times the size of a 35 mm SLR format.  The medium format also offers enormous flexibility since the camera body, lenses, attachments and accessories are based on a modular concept.
  • 12. 12  For superlative quality surpassing even that of a medium format system we have the view or large format cameras. These are based on the original camera designs from the genesis of photography over a century ago.  Their use is restricted to still life, product shots, fashion iconography and documenting works of art such as paintings, sculptures and crafts.  Besides prohibitive cost, the sheer size of these contraptions can be overwhelming.
  • 13. IDEAL FEATURES OFAN INTRAORAL IMAGE  To simplify matters there are two features that are essential for a useful dental image.  The first is correct color rendition, which also includes correct exposure, and the second is sufficient resolution to record both soft and hard tissue details.  It is crucial that a dental image precisely records the color that is perceived by the eyes.  This implies that the color rendition should be as close as possible to what is observed during a dental examination. Eliminating the influence of different light sources or illuminants, the image should faithfully reproduce the color of both hard and soft tissues as they appear in the mouth.  There should be no color casts and the gingivae, oral mucosa, teeth and any prostheses should be conveyed with extreme color accuracy.
  • 14.  The correct color rendition of soft tissue is an excellent method for distinguishing between healthy and diseased tissue and for recording pathological changes such as white patches, inflammation, ulceration, burns, lacerations, carcinoma, etc.  Similarly, a correct color rendition of the teeth reveals enamel translucency, decay, erosion and abrasion, as well as cervical dentine exposure and sclerosis.  Correct color reproduction is also an essential communication tool for shade analysis during composite filling placement, bleaching and for ceramists endeavoring to match artificial prostheses with surrounding natural dentition.
  • 15. 15  The second item to consider is sufficient detail. Besides a dento- legal record of the prevailing clinical situation, recording detail is fundamental for examination, diagnosis, treatment planning and assessing outcomes of therapy.  If the resultant image lacks fine detail and resolution, it serves little clinical purpose and is no more useful than a poor quality radiograph.
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  • 20. Digital dental photography. Part 2: purposes and uses. Ahmad I. British Dental Journal. 2009 May;206(9):459-64.
  • 21. INTRODUCTION  The primary purpose of digital dental photography is recording, with fidelity, the clinical manifestations of the oral cavity.  As a spin-off, secondary uses include dento-legal documentation, education, communication, portfolios and marketing.  Each of these uses enhances and elevates the status of a dental practice as well as improving delivery of care to patients. Whether the use of dental photography is solely for documentation or for other purposes, before taking any pictures it is essential to obtain written consent for permission and retain confidentiality.  Unless the patient has unusual or defining features such as diastemae, rotations etc., it is difficult for a layman to identify an individual by most intra-oral images, and hence confidentiality is rarely compromised.
  • 22.  However, extra-oral images, especially full facial shots, can and do compromise confidentiality and unless prior permission is sought, these types of images should not be undertaken.  This is also applicable for dento-facial images that include the teeth, lips and smiles, which are often unique and reveal the identity of patients.  A standard release form stating the intended use of the pictures can readily be drawn up, and when signed by the patient, should be retained in the dental records.
  • 23. DENTAL DOCUMENTATION  Dental images, similarly to radiographs or other imaging such as CT scans, become part of the dental records and should be respected accordingly.  Nowadays many media are available for image display and storage including prints, computer hard drives, discs and memory cards or other back-up devices.  While this plethora of methods allows flexibility and convenience, it also demands added responsibility for ensuring that discs or memory cards do not go astray.  Each medium has its advantages and limitations.  A printed photograph is ideal for educating patients about a specific treatment modality, or for showing the current state of their dentition and subsequent improvement after therapy.  However, prints are not a good method for archiving.
  • 24.  On the other hand, electronic storage is preferred for permanent archiving and retrieval as it is environmentally friendlier, but is more cumbersome and not readily available to hand compared to prints.  The chosen medium is a personal preference and varies for each practice.  Fully computerized surgeries may opt to store patients’ images with their dental treatment details, while paper- based surgeries may prefer photographic prints for easier access.
  • 25.  Dental documentation can be divided into the following categories: 1. Examination, diagnosis, treatment planning 2. Progress and monitoring 3. Treatment outcomes.  It is worth remembering the proverbial adage, ‘a picture really is worth more than a thousand words’, especially if one has to type them.
  • 26. EXAMINATION, DIAGNOSIS & TREATMENT PLANNING  The first use of photographic documentation is examination, diagnosis and treatment planning, since often during an initial examination, many items are missed or overlooked.  Therefore, photography is an ideal method for analyzing the pre- operative dental status at a later date.  Dental photography should be regarded as a diagnostic tool, similar to radiographs, study casts or other investigations and tests.
  • 27.  A series of pre-operative images is not only helpful for recording a baseline of oral health, but is invaluable for arriving at a firm diagnosis and offering treatment options to restore health, function and aesthetics.  Recording pathology is also a valuable reason, but a photographic record also serves a constructive purpose for many other disciplines, for example analyzing facial profiles and tooth alignment for orthodontics, assessing occlusal disharmonies, deciding methods of prosthetic rehabilitation for restoring tooth wear, and observing gingival health and periodontal pocketing or ridge morphology prior to implant placement, to name a few.
  • 28. PROGRESS & MONITORING  The second use of documentation is for monitoring the progress of pathological lesions or the stages of prescribed dental treatment.  It is obviously essential to monitor progress of soft tissue lesions to ensure that healing is progressing according to plan.  If a lesion is not responding with a specific modality, assessment can be useful for early intervention with alternative treatment options rather than waiting for protracted intervals that could exacerbate the condition.
  • 29. TREATMENT OUTCOMES  Besides achieving health and function, which are relatively objective goals, the outcome of elective treatments such as cosmetic and aesthetic dentistry is highly subjective. Aesthetic dentistry is one of the major branches of dentistry that can produce ambivalent results.  In these instances, if dental photography is not routinely used as part of the course of treatment, it is a recipe for disaster and possible future litigation.  Accurate and ongoing documentation is a prerequisite for ensuring that the patient, at the outset, understands the limitations of a particular aesthetic procedure.  In addition, if the patient chooses an option with dubious prognosis, or against clinical advice, photographic documentation is a convincing defence in court
  • 30. COMMUNICATION PATIENT  Most patients are not dentally knowledgeable and will benefit from explanations of various dental diseases, their etiology, prevention and amelioration.  A verbal explanation alone may be confusing or even daunting for a non-professional, but when a pictorial representation is included it can be elucidating and has a lasting impact.  In addition, most patients are oblivious to advances in dental care, for example all-ceramic life-like crowns or implants to replace missing teeth.  Once again, a visual presentation is invaluable so that the patient can judge the benefits, as well as pitfalls of these relatively novel treatment options.  The presentation of case studies can be as simple as showing pictures, either prints or on a computer monitor, or using advanced methods such as software manipulation and simulation of what is achievable with contemporary dental therapy
  • 31. STAFF  In a similar vein to patients, the entire dental team can also benefit from seeing treatment sequences, and be better prepared to answer patient queries.  Furthermore, new staff can appreciate the protocols involved in complex restorative procedures, while existing members can learn about new techniques based on the latest scientific breakthroughs before they are incorporated into daily practice.  Dental education is invaluable for staff members to play their roles within a team and stresses their responsibilities for effective communication, cross infection control and keeping abreast of changing ideas and paradigm shifts.
  • 32. ACADEMIC  Beyond patient and staff education, photography is an integral part of lecturing for those wishing to pursue the path of academia.  In addition, if a clinician desires to publish postgraduate books or articles, either now or in the future, meticulous photographic documentation is a must. SPECIALISTS  If referral to a specialist is necessary, either for further treatment or a second opinion, attaching a picture of the lesion or pre-operative status is extremely helpful.  This saves time trying to articulate findings of a visual examination and also allows the specialist to priorities appointments
  • 33. DENTAL TECHNICIAN  Communication is also vital between clinician, patient and dental technician.  This is particularly relevant to aesthetic dentistry, which can be trying for all concerned.  As previously mentioned, aesthetics is not a clear-cut concept. Therefore, if patients’ wishes are not effectively conveyed to the ceramicist, who after all is making the prostheses, disappointment is inevitable.  The best way to mitigate this eventuality is by forwarding images of all stages of treatment to the ceramicist, together with the patients’ expectations and wishes.
  • 34. PORTFOLIOS  Building a practice portfolio of clinical case studies is time consuming but well worth the effort.  Some uses have already been mentioned, such as education, and others, e.g. marketing, are discussed below.  The purpose of showing clinical photographs to patients is twofold: firstly, education about a particular dental treatment option and secondly, convincing sceptics about dental care, or ambivalent patients regarding choice of practices that can deliver a proposed treatment plan.  While explanations accompanied by pictures and illustrations from dental journals and books are satisfactory for educating patients, they are not convincing evidence as to whether or not a clinician can deliver what is shown in the textbooks.  However, pictures taken of patients at the practice who have been successfully treated carry credence and support claims for performing a specific procedure.
  • 35. MARKETING  The last, and an important use of dental photography, is for marketing purposes.  Before embarking on any form of advertising it is advisable to consult the GDC guidelines, and preferably have items checked by an indemnity organization to ensure adherence to ethical and professional standards.  Many stock images of teeth and dental practice can be obtained from a dental library or as Internet downloads.  But as previously mentioned, using clinical pictures of practice patients enhances confidence for those who are ambivalent about which practice to attend.  It also elevates the practice reputation by picturing a welcoming dental team, or showing treatment carried out at the practice.  Marketing can be divided into internal and external categories.  The former includes all forms of stationery, practice brochures and newsletters, while latter includes newspapers, journals, books or web pages.
  • 36. INTERNAL MARKETING  A variety of stationery can benefit from depicting beautiful smiles of bright, clean and healthy teeth. Many dental practices incorporate pictures of teeth or smiles in their logos and with artistic creativity these can be unique and defining trademarks.  Examples of stationery include letterheads, appointment cards, estimate forms, post-operative instructions and business cards.  In addition, practice merchandising such as customized toothbrushes, ball point pens, pads, bags or other gift items are another form of marketing that can incorporate practice logos.
  • 37. EXTERNAL MARKETING  Before the advent of the Internet, advertising in telephone directories, local newspapers, or even radio and television were the ideal channels.  If one is computer literate, it is relatively easy to design an in-house web page, using images similar to that on the practice brochure or newsletter.  However, to construct a web page with an impressive design layout with slick transitions and music requires employing a professional web designer.  In addition, the web page designer can advise on the best methods for obtaining hits for the site, plus a host of additional features (e.g. links) that ensures the investment is productive.  Although the initial cost may seem excessive, it is well worth investing in this form of advertising as it is without doubt the future, and the capital outlay can be readily recouped within a short period of time by referrals and/or new patients.

Notas del editor

  1. two types of DSLRs are available, the amateur or semi-professional and full professional varieties.
  2. While most patients will not object to dental documentation for the purpose of recording pathology and treatment progress if their images are used for marketing, such as on practice brochures or newsletters for distribution by a mailshot.