1. WHY SMALL BUSINESS NEEDS SOCIAL MEDIA
CREATING TALKABLE BUSINESS
SUMARDY
CEO of Buzz&Co
Word of Mouth Agency

2. we are in
the business
of socializing

3. Why I wanted to sell Tupperware
• Tupperware is a name that EVERYONE knows!
• The products sell themselves
• The products are lightweight & durable
• I always wanted to have my own business, but
never had the funds to start one.
– Through Tupperware you are an independent sales
person, you work when you want!
• Of course last but not least, the extra money and
free products.

4. Earl Tupper
• In 1946, Mr. Tupper introduced Tupper
Plastics™ brand products to the American
consumer and began marketing them in
department stores as well as by catalog.
Tupper's first consumer plastic products were
the Bell Tumbler and Wonderlier® Bowl

5. Earl Tupper
• The products were displayed and very often
sat for a long time on store shelves. Why?
There was no one teaching consumers about
the unique features of the product and how
to work the now-famous seal. Mr. Tupper
had the genius for creating Tupperware, but
he had no idea how to get people to buy it.

6. Brownie Wise
• A friend gave Brownie her first set
of Tupperware bowls purchased at a
hardware store.
• It took Brownie three days to figure
out how the seal worked.
• But once she did, she began to
show others the products and
became excited about the potential
of this product line.

7. Tupperware Party Facts
• A Tupperware party starts
about every 2.2 seconds.
• More than 100 million
people attend a Tupperware
party each year around the
world.

8. Brownie Wise
• She then thought about connecting the
product line to the party plan, a method of
selling that had recently been introduced to
Stanley Home Parties where she worked.

9. Brownie Wise
• Brownie Wise wrote to Earl Tupper in
Massachusetts and announced that she
wanted to sell Tupperware products on the
home party plan. Earl Tupper had no idea
what Brownie was talking about, but sent her
a product price list and full permission to sell,
sell, sell! And sell she did! In 1949 she was
selling more Tupperware than any other
distributor.

10. Brownie Wise
• In 1951, Tupperware was officially pulled
from retail stores and Brownie Wise was
hired as Vice President and General
Manager for the new Tupperware Home
Parties.

11. People Talk to Other People
Influential 1999 Influential 2009
influence influence
friends/family friends/family
social media/
online reviews

13. Marketing Process
How Social Media Change It!

14. Pregnancy is FUN

15. Pregnancy is FUN

17. WHY AND WHAT PEOPLE TALK?

20. let me tell you.....
a talkable small business

27. TALKABLE BUSINESS

31. IF NOBODY TALK
ABOUT
YOUR BUSINESS
IT’S BORING!!!!!
Social Media Amplify It!

32. People Talk to Other People
Influential 1999 Influential 2009
influence influence
friends/family friends/family
social media/
online reviews

33. we are in
the business
of socializing

34. @sumarketer
sumarketer@yahoo.com