Chicago Tech Day Jan 2015: Hidden Features
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Learn about what hidden features are available to you, when you use Akamai to make sure that your business' website runs fast and secure.
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Chicago Tech Day Jan 2015: Hidden Features
- 1. Making the Internet fast, reliable and secure Name, Title
- 2. More than Performance Tips and Tricks for Managing Your Web Sites with Akamai
- 3. ©2015 AKAMAI | FASTER FORWARDTM Property Manager • Self-service, self-guided configuration creation and changes • Ability to define granular and complex logic to control how Akamai’s Edge servers deliver web content • Ability to create new configurations faster • Insight into pre-defined configuration templates based on best practices • Ability to deploy configuration changes quickly to the Akamai network • More expertise and control in-house
- 5. ©2015 AKAMAI | FASTER FORWARDTM Content Compression
- 6. ©2015 AKAMAI | FASTER FORWARDTM Content Compression
- 7. Mobile Detect and Redirect
- 8. ©2015 AKAMAI | FASTER FORWARDTM Mobile Detect and Redirect
- 9. ©2015 AKAMAI | FASTER FORWARDTM Mobile Detect and Redirect
- 10. ©2015 AKAMAI | FASTER FORWARDTM Mobile Detect and Redirect
- 12. ©2015 AKAMAI | FASTER FORWARDTM Dynamic Page Caching Akamai examines the incoming cookies / headers and adds them to the cache key. This creates multiple versions of the same page based on a known criteria. The most common use case is to include EdgeScape Data and create variations of the page based on adding Country to the cache key
- 13. ©2015 AKAMAI | FASTER FORWARDTM Dynamic Page Caching – How it Works Request for Page Country Serve US Version from Cache Serve VE Version from Cache US VE
- 14. ©2015 AKAMAI | FASTER FORWARDTM Dynamic Page Caching
- 15. ©2015 AKAMAI | FASTER FORWARDTM Dynamic Page Caching
- 16. ©2015 AKAMAI | FASTER FORWARDTM Dynamic Page Caching • Additional Use Cases • Enabling caching for anonymous user's and by-passing for logged-in users • Enabling caching for users with an empty cart and by-passing for users with items in their cart • A combination of the two solutions above (Cache anonymous users with an empty cart, but by-pass logged in users or any kind of user with an item in their cart)
- 17. A/B Testing
- 18. ©2015 AKAMAI | FASTER FORWARDTM A/B Testing
- 19. ©2015 AKAMAI | FASTER FORWARDTM A/B Testing
- 20. ©2015 AKAMAI | FASTER FORWARDTM A/B Testing
- 21. ©2015 AKAMAI | FASTER FORWARDTM A/B Testing
- 22. ©2015 AKAMAI | FASTER FORWARDTM A/B Testing
- 24. ©2015 AKAMAI | FASTER FORWARDTM Serve Sorry Page
- 26. ©2015 AKAMAI | FASTER FORWARDTM Problem Space: Unplanned Application Overload Spikes that exceed origin capacity can cause: ● Lost transactions ● Abandoned customers/visitors ● Negative brand impact Deploying additional infrastructure is not ideal ● Cost and complexity to deploy and manage ● Under utilized during normal traffic Transactions that require your application to process at origin: ● Shopping cart check-out ● Donation Page ● Service Subscription or Application ● Form registration Application Not Responding
- 27. ©2015 AKAMAI | FASTER FORWARDTM Check if application is free. If yes, let normal user access application. Prioritized User* Visitor How Does It Work? Normal Traffic Flow ● All users are routed to the application in normal traffic flow ● Application can become overloaded During Application Overload ● Prioritized users are directed to the application ● During a traffic surge normal users are directed to a waiting room while Akamai checks to see if the application becomes available Waiting Room Back-end Application In high demand Back-end Application Prioritized User* Visitor Akamai Edge Server Akamai Edge Server Fig. 1: Normal Traffic Fig. 2: Application Overload * During traffic surges prioritized users take precedence over normal users Akamai Edge Server Akamai Edge Server
- 28. ©2015 AKAMAI | FASTER FORWARDTM Visitor Prioritization
- 29. ©2015 AKAMAI | FASTER FORWARDTM VP Policy Policies contain rules which indicate under which circumstances should you apply a given probability %. .
- 30. ©2015 AKAMAI | FASTER FORWARDTM
- 31. ©2015 AKAMAI | FASTER FORWARDTM
Notas del editor
- Bob – Introduction
- Bob – Content Compression
- Bob – Continued
- Nathan: You may match requests based on the device characteristics derived from the User-Agent header. Use of this match is restricted to redirect behaviors when using the Mobile Direct and Redirect module, although you will be able to set a Vary: User-Agent outgoing response header. If you are using the Edge Device Characterization module, use of this match is not restricted.
- Nathan – Continued
- Nathan - Continued
- Bob - DPC
- Bob – AB Testing
- Bob - Continued
- Bob - Continued
- Nathan – Sorry Page
- Low conversion rate Lost transactions in commerce Visitor abandonment Churned subscribers Registration pages donation pages Poor user experience Brand impact? consumer confidence? Traffic spikes can exceed customer’s origin capacity and risk the origin web infrastructure and may result the following consequences: Low conversion rate Retail sites see peak traffic during holiday season, especially during popular shopping days such as Cyber Monday and Black Friday Visitor abandonment Large surges in site visitors can overwhelm backend applications that require multiple, dynamic database queries and application processing to administer Deploying additional infrastructure to support transaction systems during peak traffic periods is not ideal very expensive results in capacity under utilization as the additional infrastructure is only needed for a few days in a year.
- - Customer needs to activate the the cloudlet when they’ve anticipated or are experiencing application overload - Need to explain how they prioritize users
- Bob - Continued