Arcelor Mittal Financial status and Brand Positioning Recent comeback after there MERGER ............................... Maintaining consistency

1. By
Akhil Kumar

2. Introduction
• History of Mr.Mittal
• History of Arcelor
• The Merger

3. Values
• Quality
• Leadership
• Respect
• Openness
• Subsidiary
• Cooperation

4. BRAND
REPOSITIONING
• The branding was mainly done by FutureBrand, a London
based global branding firm. The main elements of
ArcelorMittal’s new brand identity are its new logo, lay-
out and typeface.
• The brand promise and core values
• The logo and its hidden meaning
• Visibility
• Websites
• Communicating the brand and its relevance
• Other means to communicate

11. SWOT
Strength Weakness
1)World’s largest steel manufactures
with over 260,000 employees
2)High quality of operations with
economies of scales
3)Strong R&D team
1)Dependence on subsidiaries to meet
obligations
2)Cost of environmental hazards
3)The capacity of the blast furnaces is
not high enough
Opportunities Threat
1)Continue investment in mining
operations
2)Creating flexibility in operations
3)Acquisition and joint ventures in
developing countries like India
1)Government and environment
regulations(political, legal and social)
2)Rising labour cost
3)High competition from companies
like Tata steel and A.K steel holding
corporation

12. 9 principle
of Communication
• Authorized spokespersons
• Responsible individual behavior
• Transparency
• Two-way communication
• Presenting at conferences
• Official language
• Fair and prompt disclosure
• Confidentiality
• Compliance

13. Challenges
• Social unrest
• Not enough communication at plant
• Not enough communication on
ArcelorMittal Gent’s environmental
approach
• Financial crisis

14. Research Methodology
and Solution
• Interviews
• Telephone calls
• Written questionnaires
• Feedback
• LCC‟s - Local Communication Coordinators
• Committee Internal Communication (IC)
• Sidmar Messages
• Information screens
• Sidmar Nieuws - “1”

15. FINANCIAL
REPORTS(2012&2013)
• Risks related to ArcelorMittal
• External financing activities
• Group financing
• Market risks
• Internal controls over financial reporting
• Relationship with ArcelorMittal
• Results of the year
• Subsequent events
• Research and development
• Staff and remuneration