This deck show a synopsis of the the book, Business Model Generation.

1. Business Model
Generation:
Patterns
Business Model Generation Meetup
Cambridge, MA
June 26, 2012
Brian Gladstein
@briangladstein

2. @briangladstein
bg@explorics.com
@explorics
www.explorics.com

3. let’s review

4. businessmodelgeneration.com

5. variations
Lean Canvas
www.leancanvas.com
Go-To-Market Canvas
www.explorics.com User Experience Canvas
www.grasshopperherder.com

7. unbundled long tail multi-sided FREE open
B
A
C
D E

8. unbundling business models
Infrastructure
Customer Relationship
Innovation

9. the long tail
Niche Products Niche Buyers

10. multi-sided platforms
The Platform Enables… Subsidies across segments

11. FREE as a business model
The Platform Enables… Subsidies from paid to non-paid

12. open business models
Buy Innovation
Sell Innovation

13. what • Are these patterns useful?
• How do we apply them to our own
do we businesses?
learn?
Multi-Sided FREE
Open Long Tail Unbundled

14. thank you!
@briangladstein
explorics.com/blog