Management Information system Case presentation on the topic REDBUS

2. Aiswarya S Nair
Akshay V Kumar
Kripa Krishnan
Roshan E
Sharanya S

3. PORTAL & Domain
• PORTAL –
• DOMAIN – Road or Bus Travel

4. Screenshot of redbus
Website

5. Screenshot of redbus
Website

6. • India’s biggest online bus ticketing company.
• BITS Pilani alumni Phanindra Sama, Sudhakar
Pasupunuri and Charan Padmaraju started Redbus in
2006.
• Benefit- Book your tickets online.

7. Business Model
• The company was launched to develop a platform for
Indian traveler to get bus tickets anytime from
anywhere.
• Platform to sell tickets on more than 12,000 bus
routes across the country.
• Sells tickets through phones and through physical
stores.

8. Cont..
• Tied up with more than 700 bus operators.
• Paperless Tickets(mTickets).
• Able to sell 1 million tickets in a month.
• offers several payment methods(credit or debit
cards, net banking facilities, on cash delivery).

9. 3 Key areas of operation
 Portal- : customers can book a seat for a
bus on their own.
 Sells its software to bus operators on a monthly fee
based on the number of buses the operator has.
 Reseller business- gives access to its system to bus
operators and charges a commission for each
successful transaction.

10. How does the make revenue?
“Slow and steady
wins the race”
Earns revenues by charging a commission for each successful sale
made through its systems.
 Revenue as commission or fee from each travel supplier.
 Through advertising (Pop-ups) 

11. Retaining Customers
• Several payment methods - credit or debit cards, net
banking facilities, and cash on delivery.
• now sells tickets through phones and through
physical stores.
• Book Bus Tickets with “ZERO BOOKING FEES”.

12. • offers options from various travels under a single
umbrella.
• Impressive phone etiquettes.
• Always inviting customer feedback to improve their
operation.
Cont..

13. Sourcing and Logistics
Bus operators, consumers & tie-up with partners who
are strong in their domains and distribute the bus
tickets through them.
cloud based solution :
It provides ability to move at great pace.
Allows to scale up quickly.

14. Usefulness
 In the busy schedule, serves customers in
their finger tips.
 The company grew from selling 2 seats a day to
selling a million seats a month for a middle-class
product meant for middle-class Indians.
 you could book your ticket for the return journey in
advance without having to travel to the destination
with the uncertainty of securing a ticket looming over
your head.

15. Example
• If you want to go from Hyderabad to Bangalore and
you hate the fact that you have no idea which bus will
have seats to take you there when you are scheduled
to leave. That’s where you figure out the usefulness
of !!!

16. Thank You...!!!