3. Clarity
• Clarity means getting your message across, so the
receiver will understand what you are trying to convey.
• Some specific ways to help make your messages clear:
A. Choose short, familiar, conversational words.
B. Include examples, illustrations, and other visual aids, when
desirable.
4. Conciseness
• In a communication, you should be brief and be able
to say whatever you have to say in fewest possible
words without sacrificing the other C qualities.
• A concise message saves time and expense for both
sender and receiver.
5. Correctness
• The term correctness as applied to business
messages means right level of language and
accuracy of facts, figures and words.
• If the information is not correctly conveyed, the
sender:
1. will lose credibility.
2. vitiate decision making process.
3. spoil public image
6. Courtesy
• It implies the message should show the sender’s
expression as well as should respect the receiver.
• The sender of the message should be sincerely
polite, judicious, etc.
7. Concreteness
• Communicating concretely means being specific,
definite, and vivid rather than vague and general.
• Concreteness strengthens the confidence.
• Concrete messages are not misinterpreted.
8. Consideration
• “Stepping into the shoes of others”.
• Consideration means that you prepare every
message with the recipient in mind and try to put
yourself in his or her place.
• Visualize your listeners.
• Ensure audience self respect and emotions are
not harmed.
9. Completeness
• Conveys all the facts required by audience.
• Any assumptions behind the messages should also
be clarified.
