Learn how to break down your business problem into manageable pieces. Then use those pieces to work through a flow chart which helps you select a data visualization.

1. @AlanMorte @ThreeVentures #SDVM
Sac. Data Viz. Meetup
@AlanMorte
Director of Analytics
@ThreeVentures
amorte@threeventures.com
Selecting The Right Data
Visualization For Your Business
Problem
#SDVM

2. @AlanMorte @ThreeVentures #SDVM
How about a
round of
applause for
our meetup?
200+ Members, including you!

3. @AlanMorte @ThreeVentures #SDVM
Tonight’s
Agenda
Food, booze, and data visualizations.
Quick review of our last meetup topic
Breaking down your business problem
Selecting the right visualization

4. @AlanMorte @ThreeVentures #SDVM
Review from our last meetup

5. @AlanMorte @ThreeVentures #SDVM
Remember
this?
The data analytics lifecycle
framework.
Data
analytics
lifecycle
1.
2.
3.
4.
5.
6.

6. @AlanMorte @ThreeVentures #SDVM
This session
focuses on
Discovery and model planning!
Model planning can be interchanged
with data visualization planning.
Data
analytics
lifecycle
1.
2.
3.
4.
5.
6.

7. @AlanMorte @ThreeVentures #SDVM
Breaking Down Your Business
Problem

8. @AlanMorte @ThreeVentures #SDVM
Known as
discovery
In the data analytics lifecycle.
Gather decision makers
Facilitate questions
Align with agreement

9. @AlanMorte @ThreeVentures #SDVM
Gathering
Decision
Makers
To have a focused discussion
Goal is to identify the inputs of a problem
By getting into the decision makers way of
thinking, not yours
Through asking questions about the problem

10. @AlanMorte @ThreeVentures #SDVM
Facilitating
Questions
Relating to the problem.
● What are the key drivers of the issue?
● What do we need to know about them?
Relationships
Comparisons
Compositions / segments
● Is this a static, or time based issue?

11. @AlanMorte @ThreeVentures #SDVM
Align Through
Agreement
Don’t assume!

12. @AlanMorte @ThreeVentures #SDVM
Selecting The Right Visualization

13. @AlanMorte @ThreeVentures #SDVM
Known as
visualization
planning
In the data analytics lifecycle.
● Use your agreements on the business
problem to...

14. @AlanMorte @ThreeVentures #SDVM
Follow This
Flow Chart!
Awesome, huh?

15. @AlanMorte @ThreeVentures #SDVM
Real life example

16. @AlanMorte @ThreeVentures #SDVM
Website
Traffic
Changes
Over time.
Problem Inputs Definition
Key Drivers Website traffic segments
What’s to be known Comparison of segments
Static, over time? Changes overtime

18. @AlanMorte @ThreeVentures #SDVM
Website
Traffic
Changes
Over time visualization!

19. @AlanMorte @ThreeVentures #SDVM
What’s an example of your
business problem?

20. @AlanMorte @ThreeVentures #SDVM
Let’s select a
visualization
to solve it.
That was easy (que staples button!)

21. @AlanMorte @ThreeVentures #SDVM
Now you’re ready for a great
session from Niels!

22. @AlanMorte @ThreeVentures #SDVM
Thank you
@AlanMorte
Director of Analytics
@ThreeVentures
amorte@threeventures.com
#SDVM