I’m excited to announce the launch of my new Business of Business Learning & Development Programme. The aim of this webinar was to give attendees an opportunity to find out more about the Programme, and decide whether it's right for them. Here’s an overview of my new Business of Business L&D Programme. It covers every aspect of business: The Future - Goals, Innovation, Positioning & Channels. Money - The Meaning of Money, Financial Management, Sources of Funding. People - Business DNA (Purpose & Values), Love in Business, Practicalities of Leading People. Day to Day - Marketing & Selling, The 'Engine Room', Infrastructure (the 'back office').

1. 1
LOVE BUSINESS
THE BUSINESSOF BUSINESS

2. BREAKOUT ROOMS
What do you have in common?
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3. AGENDA 1. Introduction.
2. Why me?
3. The Business of Business.
4. Q&A.
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4. • Founded, scaled up and sold five companies that have
generated over £200m worth of sales
• Still trading at over £20m sales per year
• One company won the Queen's Award for Export
twice, and the Queen's Award for Innovation
• Raised over £5m of investment funding for my own
companies, and helped my clients raise much more
• Now : help 100’s of clients achieve success
WHY ME?
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5. THE BUSINESS OF BUSINESS LEARNING &
DEVELOPMENT PROGRAMME
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6. For entrepreneurs who:
• Are ready to take their business to the next level.
• Love what they do, but aren't confident about running every part of their business.
• Know roughly where they want their business to go, but aren’t sure about the steps
to get there.
• May well be uncomfortable with cashflows, P&L's, balance sheets and general
finances.
• Want to grow their business’s capacity but aren’t sure where to start.
• Find they’re spending too much time "in" their business, to spend important time
working "on" their business.
WHO’STHE PROGRAMME FOR?
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7. What it consists of:
• Covers every aspect of business.
• 12 interactive workshop sessions, not a training course.
• Weekly over 90 days*, delivered live and online.
• 4 moderated group Q&A sessions after every 3rd workshop.
• Likeminded moderated community.
• Lifetime access to all online resources and community.
* there’s a break for Easter.
THE BUSINESSOF BUSINESSPROGRAMME
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8. BUSINESSOF BUSINESSDATES
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* Cohort 2 starts in September
Register by 17th March
2021

9. MATCHING
CALL
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Chat with me to see if the Programme is right
for you.
https://calendly.com/alanwick/matching
-call

10. HOW IS YOUR BUSINESS
HEALTH?
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The RealityCheck® Online
Indicator
https://alanwick.scoreapp.com/

11. THE FOUR PILLARSOFBUSINESS
1. The Future 2. Money 3. People 4. Day to Day
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12. 1. THE FUTURE
Goals
• Lifestyle business or can be sold
• Vision, defining goals
• Increasing shareholder value
• Capacity
Innovation
The Future
Positioning & Channels
• Research & Development / NPD
• Ideation / Creativity
• Critical thinking
• Problem solving
• Brand architecture
• What the business is known for
• Go to market strategy
• Distribution (channels to market)
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13. 1. THE FUTURE
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Challenges and
opportunities.
Head to slido.com

14. The Meaning of Money
• Definition
• Beliefs about
• Relationship with
• What it means to you
• Attitude to risk
Financial Management
Money
Sources of Funding
• Cash flow planning (“cash is
king”)
• P&Ls & Balance Sheets
• Budgets,Targets & Forecasts
• Speaking the language
• Different types of funding
• Pros and cons of each type
• What to choose when
• Real world examples
2. MONEY
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15. 2. MONEY
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Challenges and opportunities.
Head to slido.com

16. 3. PEOPLE
Business DNA
• What is “Purpose-led”?
• Values
• Building & maintaining a culture
• Beliefs & attitudes
Love in Business
People
Practicalities of Leading
People
• Definition of love in business
• Why it’s important
• Tough love = “Radical candour”
• Building a culture of love in
business
• How to pick people/your team
• Interviewing
• Attracting and retaining people
people who fit
• Training/coaching
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17. 3. PEOPLE
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Challenges and opportunities.
Head to slido.com

18. 18
4. DAY TODAY
Marketing & Selling
• Marketing
• Sales
• Pricing
• Technology support
The “Engine Room”
Day to Day
Infrastructure
(Back office)
• Delivery process
• Client Experience
• Factory
• Client/Customer Loyalty
• Finance
• IT
• Legal
• Compliance
• Administration
• Premises
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19. 19
4. DAY TODAY
https://calendly.com/alanwick/matching-call
Challenges and opportunities.
Head to slido.com

20. The benefits:
• Tools that make the running your business easier, to give you:
• Clarity of your business's vision, direction and positioning.
• Better understanding the meaning of money, financial management and funding sources.
• Learning how to run your business not be run by it, so you can lead your team to growth.
• Mastery of "The Engine Room" of your business, so you can boost sales and create efficiency.
• The mindset required to lead for growth.
• Ideas you can implement immediately.
• Mentoring from Alan with 40+ years of business experience.
• A community of likeminded people.
• Lifetime access to materials and community.
THE BUSINESSOF BUSINESSPROGRAMME
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21. What it consists of:
• Covers every aspect of business.
• 12 interactive workshop sessions, not a training course.
• Weekly over 90 days*, delivered live and online.
• 4 moderated group Q&A sessions after every 3rd workshop.
• Likeminded moderated community.
• Lifetime access to all online resources and community.
* there’s a break for Easter.
THE BUSINESSOF BUSINESSPROGRAMME
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22. What will be covered:
• “The Future”:
• Definition.
• Attitude, beliefs and relationship with.
• Why its critical.
• Identify what you would like your business to mean for you = why do you have it?
• Determine whether the business you are building is a “Lifestyle business” or something that
could be sold eventually.
• Begin to define the goals for your business, which could support future growth.
• Identify capacity needs for the business to achieve its goals.
• Explore how you can increase shareholder value.
• Identify how you would like to structure your business from an “Income, Equity and Control”
perspective.
MODULE1: GOALS
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23. MODULE1: GOALS
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Vision
• Begin to define the goals for your business,
which could support future growth.

24. MODULE1: GOALS
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• Identify capacity needs
for the business to
achieve its goals.

25. The investment:
• Applications are now open for the first exclusive cohort ofThe Business of Business.
• Limited to 16 participants.
• Application deadline March 17th.
• Course starts 23rd March 2021.
• Full price for this program will be £7,950 +VAT.
• Pay just £2,700 + VAT for the first cohort.
• Pay in full or 3 x payments of £900 +VAT.
THE BUSINESSOF BUSINESSPROGRAMME
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26. MATCHING
CALL
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Chat with me to see if the Programme is right
for you.
https://calendly.com/alanwick/matching
-call

27. PLEASEGIVEUS YOUR FEEDBACK
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http://bit.ly/BofBwebFeedbackMarch
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28. Q&A
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29. Web: www.alanwick.com
Email: lovebusiness@alanwick.com
LinkedIn: https://www.linkedin.com/in/alanwick
Tel +44 1342 889488
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LOVE BUSINESS
THE BUSINESS OF
BUSINESS
https://calendly.com/alanwick/matching-call