Personal Information
Ocupación
Managing Partner
Sector
Advertising / Marketing / PR
Sitio web
gordonandmccallum.wordpress.com/
Acerca de
I help our clients solve stubborn, complex consumer marketing or communications problems by applying experience born of a widely varied international career, with an understanding of innovative techniques and methodologies. At Gordon & McCallum we provide fact driven workshops, training and consultancy to link research to tangible business outcomes. We work with end clients and MR agencies to design and implement innovative and profitable market research systems, to solve complex research problems and to dig more value out their current investment in Market Research.
Etiquetas
market research
marketing
facial imaging
facial coding
brand management
biometrics
neuroscience
emotion
advertising
marketing and advertising
facial expression
concept testing
eye tracking
broadcasting
marketing research
g&m
gordon & mccallum
rese
online surveys
survey methodology
neuro-marketing
nviso
survey
online survey
Ver más
Presentaciones
(3)Personal Information
Ocupación
Managing Partner
Sector
Advertising / Marketing / PR
Sitio web
gordonandmccallum.wordpress.com/
Acerca de
I help our clients solve stubborn, complex consumer marketing or communications problems by applying experience born of a widely varied international career, with an understanding of innovative techniques and methodologies. At Gordon & McCallum we provide fact driven workshops, training and consultancy to link research to tangible business outcomes. We work with end clients and MR agencies to design and implement innovative and profitable market research systems, to solve complex research problems and to dig more value out their current investment in Market Research.
Etiquetas
market research
marketing
facial imaging
facial coding
brand management
biometrics
neuroscience
emotion
advertising
marketing and advertising
facial expression
concept testing
eye tracking
broadcasting
marketing research
g&m
gordon & mccallum
rese
online surveys
survey methodology
neuro-marketing
nviso
survey
online survey
Ver más